Social Media Marketing News

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YouTube is undoubtedly one of the most popular social media platforms in the world, which makes the site an effective marketing tool for any business. With 2 billions users across the globe, it is no surprise that YouTube marketing is in high demand for businesses eve […]

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In this day and age, social media marketing is crucial for marketers to promote their businesses. Due to the fact that we live in a society that is dependent on technology, it is no surprise that 97% of marketers are active on social media. Social networking sites are […]

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What is Twitter? Twitter is a major social media platform that boasts 353 million monthly active users. With over 500 million tweets being uploaded to the site each day, it is no wonder that there are several benefits of Twitter for business. Twitter a […]

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Today’s global and digital market has become increasingly competitive and consumer-driven. Traditional advertising methods such as print ads, billboards and TV commercials are no longer effective in the way they once were. As a result of ad blockers, it has become m […]

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In today’s digitally-inclined world, having a social media presence is a necessity for brands. Throughout 2020, consumers became more active and reliant on social media. They use it to connect with friends, family and brands, to research brands and their values and […]

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The consumer technology industry is constantly evolving with new gadgets and gizmos being unveiled daily. We previously analysed the […]

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It goes without saying that social media dominates the internet. Mainstream platforms like Facebook and Instagram collectively have billions of users across the world. However, many brands solely focus on the largest platforms when seeking marketing opportunities inst […]

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As discussed in our introduction to affiliate influencer marketing, affiliate influencer mar […]