Blog

`

Do AI influencers have a role to play in marketing?  That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.  […]

`

The integration of luxury fashion brands on TikTok has transformed the platform into a significant player in the high-end fashion and beauty industry. This shift has sparked a surge in luxury fashion and luxury beauty influencers […]

`

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

`

Social storefronts have become the new norm in commerce.  Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]

`

July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.  Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]

`

The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.  Fear […]

`

Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]

`

In 2023, the first Vogue Business Beauty Index was released, much to the delight of consumers and marketers alike.  The index takes a fine tooth comb to popular beauty brands, rating them on consumer sentiment, digital, ESG a […]