Blog

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Pink washing. Green washing. Charity washing. These phrases have become buzz words in recent years.  Armed with a new level of media literacy, consumers are no longer prepared to simply sit by and blindly listen to brands’ […]

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Happy Zero Waste Week! This week, we're encouraged to turn our attention to ways in which we can all help reduce landfill waste for the purpose of saving money, preserving resources, and protecting the environment. Held between September 2nd - September 6th, this global campaign raises awareness […]

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Are you struggling to keep up with the ever-changing world of social media? From demure mobile network campaigns to soap operas dedicated to face cleansers, read on as we take a deep dive into the notable social updates throughout August that will get you up […]

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These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.  Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]

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Luxury brands have recognised the potential of using  Instagram for business to connect with affluent consumers, build brand prestige, and showcase the exclusive nature of their products. W […]

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In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]

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TikTok has seen the emergence and sustained popularity of the ‘-cores’. Essentially just trending aesthetics with the word ‘core’ added to the end to give it that Gen Z flair. Though there is truly nothing more ageing than watching everything your generation p […]