The Zero Waste Influencers Teaching Us The Importance Of Zero Waste Week 2024

Happy Zero Waste Week!

This week, we’re encouraged to turn our attention to ways in which we can all help reduce landfill waste for the purpose of saving money, preserving resources, and protecting the environment. Held between September 2nd – September 6th, this global campaign raises awareness about the environmental impact of waste, particularly as the world grapples with the growing crisis of plastic pollution, overflowing landfills, and the carbon footprint of waste.

Participating in Zero Waste Week is an opportunity to reflect on our consumption habits, challenge ourselves to produce less waste, and adopt more sustainable practices. Whether it’s through reducing food waste, choosing reusable items over single-use plastics, or finding creative ways to repurpose materials, every effort counts.

Don’t worry, you won’t be doing this alone. Keep reading to discover how you can participate in Zero Waste Week and discover the top zero waste influencers to help guide you through.

HOW TO JOIN IN

• Save the date. Zero Waste Week takes place the week beginning the first Monday in September, so the dates change each year. Check your calendar for the first Monday in September and that will be the first day of the campaign week!
• Download a resource for hints, tips and ideas.
• Pick a theme – popular ones in the past have been food waste, plastic packaging and repair.
• Set a goal – will you reduce your landfill waste by 10%? Banish food waste for two days? Or go all in and challenge yourselves to a completely waste free week?
• Think about your why – WHY do you want to achieve your goal? This will keep you accountable to yourself and on the bandwagon when things get tough.
• Declare your challenge – tell colleagues, friends and family members. Take to social media, using the hashtag #ZeroWasteWeek
• Invite others – it’s so much more fun to do challenges with others. Set up a Zero Waste challenge at work, your local community, at home or with your customers.
• Have fun – enjoy your week, learn from your mistakes and celebrate your successes.

BE INSPIRED BY THESE ZERO WASTE INFLUENCERS

Madeleine Olivia @madeleineolivia

Like many zero waste influencers, creator Madeleine documents her sustainable lifestyle and home renovations over on her Instagram. She is your go-to for vegan recipes and is an advocate for low-waste meals; she regularly shares her top tips for cooking more sustainably.

Immy Lucas ‍@sustainably_vegan

Immy is a plant-based chef whose goal is to inspire people to live more sustainably. Her food diaries are all dedicated to exploring the stories behind where the ingredients come from and the power of plant-based meals, which has culminated in the launch of the Low Impact Movement. This is an environmental movement which promotes a minimal impact, low waste lifestyle, which many zero waste influencers follow.

Kate Bamber ‍@my_plastic_free_home

Kate started her Instagram account to share her practical tips and tricks to living a more sustainable lifestyle, regardless of how much time you have to spare. Since then, she has opened her own shop called The Natural Living Shop, which acts as a space for people to access 100% tried and true products that are truly sustainable, built to last and recommended by zero waste influencers across the globe.

Jhánneu Roberts @jhanneu

Jhanneu has been featured in the Top 100 Creative in Environmental Impact this year by Create & Cultivate. She’s a sustainability expert, content creator and speaker who is one of many zero waste influencers with the goal to empower her communities across Instagram and YouTube to live more mindfully. She’s partnered with sustainable cleaning products brand Grove Collaboration as well as Volvo and Truist Bank.

Sedona Christie @sedonachristina

On her YouTube, Christie documents her passion for sustainability tips and minimalism, working with brands like Sony, Bearaby and Sendle. Her content perfectly combines her love for wellbeing and the outdoors with her philosophy which states, in her words: “Trying to be a good human to our ecosystems and communities, and stay groovy in the process.”

Max La Manna‍ @maxlamanna

Over on his TikTok, Max shares low-waste recipes for those looking to make sustainably-minded, easy to follow dishes. He has racked up over 1 billion views and he’s also partnered with many big name brands like Birra Moretti, Waitrose and Sainsbury’s to name a few.

Alexis Nikole @alexisnikole

Alexis’ TikTok is dedicated to her foraging tips where she shares her knowledge on all her safe-to-eat plant finds. From wild asparagus to enoki mushrooms, Alexis shares with others how to forage safely, what to avoid and where to start. Her account is a prime example of some of the niche zero waste influencers out there!

Watch on TikTok

Franziska @ecofran

On the topic of niche zero waste influencers, check out Eco Fran’s TikTok page! She recycles glass and bottles which would have otherwise been turned into landfill, and then uses this for coastal restoration projects. Her content shows that living sustainably can take many forms, as well as inspiring others to recycle more.

Watch on TikTok

Emma Jane @emmajanegeisler

Emma offers advice on sustainable living; from making the switch to sustainability, to implementing more mindful practices into your daily routine. On her TikTok page, you’ll find information on composting, sustainable habits and more.

Watch on TikTok

Shelby @shelbizleee

Shelby runs her YouTube channel Shelbizlee where she shares her passion for sustainability. Her mission is to create a community where the average person can feel like they’re able to make a difference and make living sustainably less daunting. She discusses popular topics such as zero-waste, minimalism and even dumpster diving, and breaks it down step-by-step.

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