Top 20 Influencer Marketing Agencies in London

London stands as a global hub for digital innovation and cutting-edge marketing, and influencer marketing is no exception. Brands seeking to elevate their presence and engage authentically with audiences are increasingly turning to influencer marketing agencies based in the heart of London.

With an impressive array of specialized agencies in the city, finding the right fit can make a substantial difference in driving brand awareness, engagement, and conversions. This guide highlights the 20 best influencer marketing agencies in London, giving you an insightful look at each agency’s approach, services, and areas of expertise to help you make the best choice for your brand’s unique needs.

Whether you’re looking for an agency with a niche focus or one that can handle multi-platform campaigns across the globe, this list has something for every brand eager to amplify its reach through the power of influencers. Let’s dive into the leading influencer marketing agencies London has to offer and discover what makes each one stand out.

Key Benefits of Engaging a Top Influencer Marketing Agency in London

Hiring a leading influencer marketing agency in London offers unique advantages for brands aiming to establish or expand their digital presence. These agencies bring local expertise, access to a vast network of influencers, and proven strategies that align with the fast-paced London market. Here are some of the key benefits of working with a top London-based influencer marketing agency:

• Access to Local and Global Influencers: London agencies often have established relationships with both local and international influencers, ensuring the right connections for campaigns targeting specific demographics.
• In-Depth Market Understanding: London agencies know the UK market and understand how to resonate with its audiences, offering insights into effective content styles, posting times, and platform strategies.
• Comprehensive Campaign Management: From strategy to execution, top agencies provide end-to-end campaign management, freeing brands to focus on core business activities while experts handle the details.
• Data-Driven Decision Making: These agencies leverage advanced analytics tools to track performance, optimize campaigns in real-time, and deliver measurable results that align with business goals.
• Creative Content Production: Many top agencies house dedicated creative teams that develop custom, engaging content tailored to different platforms, elevating the brand’s visibility and credibility.
• Effective ROI Measurement: With their expertise and advanced reporting tools, these agencies can accurately measure ROI, helping brands understand the impact of their influencer marketing efforts and optimize future strategies.
• Regulatory Compliance: Navigating influencer guidelines and advertising standards can be complex. London agencies ensure compliance with UK regulations, keeping campaigns on the right side of the law.

Engaging an expert influencer marketing agency in London not only maximizes campaign impact but also streamlines the process, letting brands achieve results without the need for an in-house team.

These Are The 20 Best Influencer Marketing Agencies in London

To simplify your search, we’ve curated a list of the top 20 influencer marketing agencies in London. Each agency brings a unique set of skills, tools, and industry connections, making them ideal options for brands looking to create impactful influencer campaigns. Here’s our roundup of the 20 best influencer marketing agencies in London:

1. Socially Powerful
2. Purple Goat
3. Buttermilk
4. inBeat
5. House of Marketers
6. Disrupt
7. Fanbytes by Brainless
8. The Influencer Marketing Factory
9. The Goat Agency
10. Billion Dollar Boy
11. Found
12. SEEN Connects
13. Ritual Network
14. SevenSix
15. CEEK
16. TOP Agency
17. NewGen (Kairos Media)
18. Summer
19. Influencer
20. Kaizen

Below, we’ll go in-depth with each agency, starting with us, Socially Powerful, to give you an overview of their expertise, services, and standout qualities.

1. Socially Powerful

At Socially Powerful, we pride ourselves on being a results-driven influencer marketing agency with a global reach and a reputation for guaranteed impact. Founded in 2017, Socially Powerful has grown alongside the influencer marketing industry, refining our social-first strategies to align with evolving platform trends and audience behaviors.

We specialize in creating campaigns that go beyond standard metrics, focusing on authentic connections, cultural relevance, and real business results. Our in-house tools and proprietary influencer platform, Aria, enable us to craft highly targeted and data-backed campaigns for brands worldwide, making us a top choice for brands in London and beyond.

Our work spans major platforms, including TikTok, YouTube, Instagram, Facebook, and even LinkedIn and WeChat, setting us apart with our capability to reach audiences wherever they engage.

Our clients—renowned brands like TikTok, Huawei, and Toyota—trust us to deliver high-impact campaigns across diverse markets. A standout example is our campaign with Azzaro, where we leveraged TikTok’s unique format to achieve 59 million views and engage Gen Z audiences with compelling storytelling.

Services We Offer in London:

• Influencer Marketing: End-to-end influencer marketing campaigns across multiple platforms.
• Social Strategy: Comprehensive social strategy to help brands stay relevant in a fast-paced digital landscape.
• Paid Social: Insight-driven paid social strategies to cut through digital noise and capture attention.
• Social Video Production: High-quality video content optimized for social media.
• Community Management: Building and engaging social communities that foster brand loyalty.
• Social Commerce: Creating seamless shopping experiences directly on social media channels.

Why Work With Socially Powerful?

• Guaranteed Results: We guarantee results; if we don’t meet KPIs, you don’t pay.
• In-House Technology: Our platform, Aria, gives brands unparalleled access to influencer insights.
• Global Reach: We operate internationally, with offices in the UK, USA, Dubai, and more, connecting brands to audiences worldwide.
• Data-Driven Strategies: Our team of social scientists and data experts ensures every campaign is backed by robust analytics.
• Multi-Platform Expertise: We cover all major and niche platforms, reaching audiences wherever they are active.

Ready to take your influencer marketing to the next level? Contact us today to discuss how Socially Powerful can deliver results that truly make an impact.

By cutting out social media noise, we create authentic relationships and craft multi-dimensional social marketing narratives for global brands across all geographies and platforms. Welcome to Socially Powerful, where attention meets guaranteed impact.

Partner with Socially Powerful in London

Take your brand to the next level with Socially Powerful, London’s top influencer marketing agency. From strategy to execution, we deliver guaranteed results that drive engagement, build connections, and maximize your brand’s growth in London or else.

Why work with Socially Powerful?

Partner with Socially Powerful to place your brand at the epicenter of culture, trends, and people’s attention, forging connections you never thought possible. Contact us today to learn how we can help you achieve your marketing goals.

• Global reach: With offices across multiple continents, we have the capability to execute impactful social-first marketing campaigns that span the entire globe.
• Technology-driven: Our proprietary platform, Aria, provides unparalleled access to influencers and streamlines the entire seeding process, ensuring efficiency and effectiveness.
• Comprehensive services: From influencer marketing to social strategy, video content, and distribution, our results consistently outperform traditional channels.
• Proven success: Our case studies demonstrate our ability to deliver tangible marketing performance, such as raising new product awareness, selling out product lines for Tefal, and introducing luxury fragrance Azzaro to the TikTok community.

2. Purple Goat

Purple Goat is an influencer marketing agency with a unique mission—promoting inclusivity by focusing on disability-first marketing. Based in London, Purple Goat partners with leading brands such as Virgin Media, Tesco, and Meta, creating impactful campaigns that reach and resonate with the global disabled community.

Recognized as a trailblazer in inclusive marketing, the agency leverages insights and experiences from creators with disabilities to drive meaningful, representative storytelling. This distinctive approach has earned them industry accolades, including The Drum’s ‘Diversity and Inclusion Company of the Year’ award.

Key services:

• Influencer Marketing
• Brand Strategy
• Content Creation
• Training & Consultancy
• Research & Insights

3. Buttermilk

Buttermilk is a full-service influencer marketing agency based in London, known for creating high-engagement campaigns for globally recognized brands such as Dior, Deliveroo, and Boots.

With a focus on Instagram and other leading platforms, Buttermilk brings a tailored approach to each campaign, using data-driven insights to connect brands with the right influencers. The agency’s attention to detail and creativity have led to award-winning multi-channel campaigns, helping brands reach audiences effectively across digital channels.

Key services:

• Influencer Campaigns
• Brand Fan Campaigns
• Community Management
• Paid Social Advertising

4. inBeat

inBeat is a performance-based influencer marketing agency located in London, with a reputation for harnessing the power of micro-influencers and user-generated content. Catering primarily to industries like eCommerce, retail, gaming, and healthcare, inBeat is known for its specialized approach in creating authentic and engaging campaigns.

The agency’s impressive client roster includes brands that value precise targeting and high engagement. With a focus on TikTok and Instagram, inBeat helps brands build meaningful connections with audiences through carefully curated influencer partnerships.

Key services:

• Paid Advertising
• Micro-Influencer Marketing
• User-Generated Content Creation
• Reporting and Analytics

5. House of Marketers

House of Marketers is a London-based influencer marketing agency specializing in TikTok campaigns. Founded by former TikTok employees, the agency has extensive expertise in harnessing the platform’s potential to drive brand awareness, engagement, and conversions.

House of Marketers has successfully collaborated with major brands such as Apple Music, KFC, and Red Bull, focusing on full-funnel strategies that include content creation, influencer partnerships, and granular audience targeting. This agency is an excellent choice for brands seeking to maximize their reach and impact on TikTok.

Key services:

• Influencer Marketing Campaign Management
• TikTok Ads
• Content Creation for TikTok Business Profiles
• Advanced Customer Acquisition Funnels

6. Disrupt

Disrupt is a London-based influencer marketing agency that excels at crafting campaigns for younger, digitally native audiences. With a mission to create culturally relevant narratives, Disrupt works closely with creators on platforms like TikTok, Pinterest, and Snapchat to deliver impactful campaigns that resonate with Gen Z.

Known for its purpose-driven approach, the agency combines influencer marketing with paid social advertising, helping brands like Vinted and Huel gain attention through authentic, story-driven content.

Key services:

• Influencer Campaign Management
• Paid Social Advertising
• Social Media Management
• Content Production

7. Fanbytes by Brainless

Fanbytes by Brainless is a youth-focused influencer marketing agency based in London, specializing in Gen Z-targeted campaigns. With a strong emphasis on TikTok and Snapchat, the agency has helped major brands like Nike, Samsung, and Burger King connect with younger audiences.

Known for its creative and innovative approach, Fanbytes combines trendspotting with social listening to deliver campaigns that capture the attention of Gen Z consumers. Their in-house team of social and paid media experts ensures that every campaign resonates across digital channels.

Key services:

• Influencer Marketing
• User-Generated Content
• TikTok Advertising
• Snapchat Advertising

8. The Influencer Marketing Factory

The Influencer Marketing Factory is a global agency with a strong presence in London, renowned for its data-driven approach to influencer marketing. The agency specializes in helping brands enhance their visibility on TikTok, Instagram, and YouTube, catering to various industries from beauty and tech to gaming and fitness.

Known for creating personalized strategies based on client goals, The Influencer Marketing Factory has collaborated with brands like Foreo and Bumble to deliver impactful campaigns that achieve substantial reach and engagement.

Key services:

• Influencer Marketing
• Social Media Marketing
• Talent Management
• Paid Ads on Influencer Content

9. The Goat Agency

The Goat Agency, founded in 2015 and based in London, is one of the leading influencer marketing agencies with a global reach. Known for data-driven campaigns and a focus on long-term partnerships, Goat Agency works with brands like Tinder, Danone, and Audi.

Their approach combines influencer relationships with performance analytics, creating a “social-first” strategy that connects brands with audiences on platforms like Instagram, YouTube, and TikTok. The agency’s experience across multiple industries and platforms makes them a versatile choice for brands looking for comprehensive social media marketing.

Key services:

• Influencer Marketing
• Social Media Strategy
• Content Production
• Paid Social Services

10. Billion Dollar Boy

Billion Dollar Boy is a globally recognized influencer marketing agency headquartered in London, known for its innovative campaigns and strategic approach. This agency combines data analytics with creative storytelling to deliver impactful influencer campaigns for brands such as Lipton, Loewe, and Xiaomi.

With a focus on tailored content and performance-driven insights, Billion Dollar Boy helps brands build authentic connections with audiences across platforms like Instagram and TikTok. Their commitment to measurable results has earned them a strong reputation in the influencer marketing industry.

Key services:

• Strategic Campaign Planning
• Data Analytics and Insight Generation
• Content Creation and Production

11. Found

Found is a data-driven digital marketing agency based in London, specializing in influencer marketing campaigns that are strategically tailored to each client’s unique goals.

Known for its hands-on approach and expertise in various digital channels, Found has helped brands like Toolstation and Dunlop enhance their reach and visibility through influencer partnerships. By combining data insights with creative solutions, Found delivers targeted campaigns that resonate with audiences, particularly in the UK market.

Key services:

• Influencer Campaign Management
• Influencer Relations
• Selection and Verification
• Campaign Measurement and Reporting

12. SEEN Connects

SEEN Connects is an innovative influencer marketing agency headquartered in London, celebrated for its authentic and data-driven approach to brand collaborations. Focused on building meaningful influencer partnerships, SEEN Connects works with brands like eBay, Panasonic, and Nike to craft campaigns that align with brand archetypes and values.

Their unique ‘Always-On Network’ ensures consistent support for long-term influencer marketing, making SEEN Connects a great option for brands seeking sustainable engagement strategies.

Key services:

• Creative Strategy
• Paid Media Amplification
• Influencer Alignment and Partnership Management

13. Ritual Network

Ritual Network is a London-based influencer marketing agency specializing in YouTube talent management and video content creation. As a certified YouTube Network, Ritual Network connects brands with emerging and established content creators on YouTube, helping brands like Warner Bros and The National Lottery reach highly engaged audiences.

The agency’s strategic five-step process for influencer marketing ensures each campaign is crafted with precision, from planning to performance analysis, making it an ideal choice for brands seeking video-centric influencer campaigns.

Key services:

• Channel Management
• Creative Services
• Brand Management
• Creator Platform

14. SevenSix

SevenSix is an award-winning influencer marketing agency based in London, dedicated to promoting diversity and inclusion through authentic influencer campaigns. Known for its talent roster and creator club, SevenSix has built partnerships with notable brands across various industries.

The agency offers a wide range of services, from influencer campaigns to events and consultancy, catering especially to brands that prioritize representation and genuine connections with audiences.

Key services:

• Influencer Campaigns
• Castings & Guestlists
• Events
• Consultancy

15. CEEK

CEEK is a multifaceted influencer marketing agency based in London, recognized for its integrated approach to digital marketing. Specializing in combining influencer marketing with SEO and social media strategy, CEEK helps brands like Radisson, Tinder, and Carte Noir expand their reach and connect with targeted audiences.

With a focus on tailoring campaigns to meet unique brand needs, CEEK is ideal for companies looking for a comprehensive digital marketing solution in London.

Key services:

• Social Media Marketing
• Influencer Marketing
• Search Engine Optimization
• Web Development
• Paid Targeting

16. TOP Agency

TOP Agency is a global marketing powerhouse with a strong presence in London, offering a wide range of services from influencer marketing to branding and public relations. Known for its emphasis on data and measurable results, TOP Agency has worked with major brands like Intel, Microsoft, and Budweiser. Their approach to influencer marketing integrates with broader digital strategies, making them a versatile choice for brands that want a holistic campaign.

Key services:

• Nano & Micro-Influencer Campaigns
• Celebrity Influencer Campaigns
• YouTube Influencer Campaigns
• Brand Strategy
• Full-Service PR Campaigns

17. NewGen (Kairos Media)

NewGen, formerly known as Kairos Media, is a leading social media and influencer marketing agency based in London. Known for its expertise in influencer marketing since its inception, NewGen has worked with global brands like Pizza Hut, Heinz, and Krispy Kreme.

The agency’s campaigns focus on driving impressive results across platforms like Instagram and Twitter, with a strong emphasis on content creation, strategy, and paid media. NewGen’s tailored approach makes them an ideal partner for brands looking to build effective social-first campaigns.

Key services:

• Content Production
• Social Strategy
• Paid Media

18. Summer

Summer is a well-regarded influencer talent management agency based in London, known for representing some of the UK’s most popular influencers. Specializing in fashion, lifestyle, and entertainment, Summer has partnered with notable brands such as ASOS, Magnum, and Disney.

The agency’s comprehensive talent management services make it an excellent choice for brands looking to collaborate with high-profile influencers and leverage the power of influencer endorsements to drive brand awareness.

Key services:

• Influencer Talent Management
• Campaign Strategy
• Event Planning
• Brand Partnerships

19. Influencer

Influencer is a prominent agency in London specializing in data-driven influencer marketing and paid media services. Known for its strategic approach, the agency has collaborated with brands like Levi’s, Badoo, and Starbucks, creating campaigns that resonate with targeted audiences.

Influencer combines proprietary analytics tools with creative insights to maximize the impact of campaigns, making it a valuable choice for brands looking to engage audiences through measurable and optimized influencer marketing strategies.

Key services:

• Influencer Marketing
• Data-Led Impact Studio
• Paid Media

20. Kaizen

Kaizen is a London-based digital PR and search marketing agency that excels in organic growth and creative content strategies. Specializing in social media and influencer marketing, Kaizen works with brands to produce impactful, scroll-stopping content that drives engagement.

Known for its expertise in link building, SEO, and performance tracking, Kaizen has collaborated with brands like Moonpig to deliver campaigns that boost visibility and engagement across digital channels.

Key services:

• Digital PR
• SEO
• Content Creation & Strategy
• Community Management
• Performance Tracking & Measurement

What To Look For When Selecting One of the Top Influencer Marketing Agencies in London?

Choosing the right influencer marketing agency is crucial for ensuring the success of your campaign. When looking for an agency in London, there are several key factors to consider to make sure you find the best fit for your brand:

• Industry Expertise: Look for agencies with experience in your industry, as they will have insights into what resonates with your audience and knowledge of relevant influencers.
• Platform Specialization: If your target audience is primarily on platforms like TikTok, Instagram, or YouTube, consider an agency with proven success on those specific platforms.
• Data and Analytics: Ensure the agency uses robust data tools and provides clear reporting so you can track campaign performance and ROI.
• Creative Capabilities: Check if the agency has a creative team that can produce engaging content tailored to each platform’s strengths and your brand’s needs.
• Network and Influencer Relationships: An agency with strong influencer connections can help secure the right partnerships and ensure authentic collaborations.
• Campaign Flexibility: Your marketing needs may change; make sure the agency can scale campaigns up or down and adjust strategies as necessary.
• Compliance and Regulations: Influencer marketing comes with guidelines—particularly in the UK. Choose an agency well-versed in advertising standards to ensure campaigns are fully compliant.

By focusing on these areas, you can select a top influencer marketing agency in London that will help your brand achieve meaningful, measurable results.

What does influencer marketing in London cost?

Influencer marketing in London offers diverse opportunities, but costs can vary significantly based on campaign size and influencer tiers. Understanding these pricing structures is crucial for budgeting effectively and maximizing ROI.

Below is a detailed breakdown of estimated costs for influencer marketing in London across various campaign sizes and influencer categories, along with their key benefits and potential challenges:

Are there influencer marketing agencies close to London?

If you’re exploring influencer marketing opportunities in other major cities across the UK, consider checking out our influencer marketing agencies across the UK and top influencer marketing agencies in Manchester. Both cities share London’s dynamic and innovative marketing landscape, making them excellent choices for expanding your brand’s reach.

London, as a global hub, offers unparalleled access to diverse audiences, and Manchester complements this with its creative energy and growing influence in the influencer marketing space. Together, they provide a solid foundation for building impactful campaigns across the UK.

Whether you’re targeting local markets or planning a nationwide strategy, these cities offer the expertise and opportunities to help your brand thrive in today’s competitive environment.