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Apr 10, 2025
Thought Leadership
Is Social media showing up for Gen Alpha?
A debate as old as time, or at least half a decade, centres around the growing influence social media has on reshaping our day-to-day. What started as haul videos, What I got for Christmas, […]
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20 Christian Influencers Inspiring Millions on Social Media in 2025
Christianity is the world’s largest religion, with over 2.4 billion followers, so it’s no surprise that Christian influencers are making waves online. From sharing Bible-based wisdom to […]
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Apr 09, 2025
Industry Trends
10 Utterly Delectable Food-Inspired Beauty Campaigns You Need to See
Noticed how every beauty brand suddenly seems to be obsessed with food?
From pancakes on Rhode’s Instagram to donuts on Garnier’s, using food to market beauty products has become impressively popular in the industry—and, […]
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Apr 09, 2025
Social Trends
The Hyper-Feminine Fashion Styles Gen Z are Loving in 2025
If you’ve spent any time scrolling through Pinterest or Instagram in recent years, you’ll have noticed a dreamy wave of hyper-feminine fashion styles taking over your Feed. From soft pas […]
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Apr 06, 2025
Social Trends
Weekly Non-Negotiables: April 6th
Each week, we’re committed to sharing our latest social media obsessions with you. Whether it’s a binge-worthy TV show, something that’ll soundtrack your day, or a page-turner we can’t put down, we’ve got the good stuff to guide you through your week, let us put you on!
TO WAT […]
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Apr 04, 2025
Social Trends
Spring Makeup Looks Dominating the 2025 Season
The transition from winter into spring is arguably one of the most anticipated, mostly because many of us are finally seeing sunshine for the first time in what feels like forever.
Spring is a time for renewal, as we welcome […]
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Apr 04, 2025
Social Trends
These are the Best Dystopian TV Shows to Watch in 2025
Dreaming up gruesome scenarios for the future has always been one of humanity’s favourite pastimes.
Enter dystopian fiction, where all our wildest nightmares come true and stare us down on the big screen. […]
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Apr 03, 2025
Thought Leadership
Are Brands Shifting Toward More In-House Entertainment Strategies?
If you feel like you’ve been seeing more and more brands tapping into in-house entertainment - whether that’s in the form of a content series on YouTube, or full-blown feature film if yo […]
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