The highly visual nature of social media platforms, ranging from Facebook, Twitter and Instagram through to the lesser-used Snapchat, TikTok and others, means that they lend themselves well to use in beauty marketing. Add influencer marketing into the mix, and a beauty campaign can soar.
However, we know that, just as no beauty product is spot-on for every person who tries it, no social media platform or influencer is the perfect fit for every single beauty brand that might consider it. As a social media marketing agency, we aim to help you make the right choices for guaranteed results.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the US, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
The beauty industry is wonderfully diverse in the products and solutions it offers, so it’s fitting that social media gives them various ways to promote these offerings. Whether your area of specialism is makeup, nails, hair, skincare or anything else, you can find an influencer and social content to suit.
These days, you don’t have to just settle for one-off campaigns focused on specific beauty products. In the long term, you can also benefit from building brand awareness – and that’s where partnering with an influencer capable of showcasing your offerings via a range of video production agency can work spectacularly.
That influencer could post videos of themselves unboxing and using your product, provide a tutorial of how that product can help to make the right look possible, or even just cite your beauty product as one of their favourites. Ultimately, they can lead their followers further down the sales funnel.
These days, there is no single, straightforward route to purchase in the beauty industry. Hence, your business can benefit from striking an influencer partnership for the long haul. However, for long-term success, it is vital to find the right influencer – and we can help you with your search.
Our company’s use of data, analysis and insight means that we know what works and what doesn’t – whoever you aim to target and regardless of your campaign objectives. As we know that follower count does not always tell the whole story, we also routinely blacklist fake influencers, followers and accounts to leave you with a campaign built to reliably strengthen brand awareness.
We have our own presence on social networks where beauty influencers are active, including Facebook, Instagram, Twitter and YouTube. To see what we can do for your brand specifically, please call our full marketing service agency or complete a contact form to submit through our website. Our research into marketing continues to evolve, too; you can see how by visiting Influencer Marketing Blog