26 Best Influencer Marketing Platforms for Your Brand in 2025

The best influencer marketing platforms include Aria, GRIN, Aspire, CreatorIQ, Upfluence, and Later Influence, which help brands connect with influencers to promote their products or services. These platforms are used to discover, engage, manage, and analyze relationships with social media creators across social networks like Instagram, TikTok, YouTube, and Facebook.

Aria is an influencer marketing platform by Socially Powerful that instantly and accurately finds influencers using AI powered search for maximum impact. GRIN helps brands grow and manage their influencer and creator programs with flexibility and control. Aspire focuses on building engaged communities of ambassadors, influencers, and affiliates who can amplify a brand’s message. CreatorIQ, on the other hand, is built for brands and agencies looking to run large-scale influencer campaigns with powerful tools for coordination and analytics.

Influencer marketing platforms make it easier for brands to find the right influencers, manage communication, and track how influencer marketing campaigns are performing across social media. Many brands also work with influencer marketing agencies to not only find the right creators but also run smoother, more strategic campaigns with better creative direction and performance insights. The fact that influencer marketing is projected to hit $22.2 billion in 2025 shows just how central it has become to building brand visibility and trust, according to Statista.

The 26 best influencer marketing platforms are listed below.

1. Aria
2. GRIN
3. CreatorIQ
4. Upfluence
5. Aspire
6. Traackr
7. Neoreach
8. Meltwater
9. Sprout Social
10. Brandwatch
11. Klear
12. IZEA
13. Later Influence
14. Shopify Collabs
15. Julius
16. Influencity
17. Afluencer
18. Heepsy
19. Creator
20. Influence.co
21. Captiv8
22. Webfluential
23. Socialladder
24. Shoutcart
25. Trendhero
26. Ubiquitous

1. Aria

Aria is an AI-powered influencer marketing platform and software that democratizes influencer discovery, campaign planning, and collaboration for brands of all sizes. It uses advanced artificial intelligence technology, and analyzes over 200 million influencer profiles across all major platforms to deliver instant, accurate matches based on natural language prompts, interests, keywords, and even visual elements within social media images.

Aria’s instant influencer search uses natural language queries (“A curly haired mom, living in New York”) and AI-driven enrichment, by diving deep into captions, bios, and interests for precise audience targeting.

The image below shows Socially Powerful’s Aria platform, a free AI-powered global influencer marketing tool designed to connect brands with influencers and the creator economy.

2. GRIN

GRIN is an influencer marketing platform for eCommerce brands based in the United States that helps businesses locate, employ, and manage creators on a broad scale. GRIN has advanced search filters and influencer CRM (Customer Relationship Management) to manage content tracking and analyze performance.

The hero section of the GRIN influencer marketing platform is shown in the image below.

Businesses link influencer activity to sales using the direct integration of GRIN with Shopify, Magento, and other e-commerce platforms, alongside the execution of campaigns on TikTok, YouTube, and Instagram.

GRIN claims that companies that use the GRIN platform have reported saving up to 80% of the time required to manage influencer relationships.

3. CreatorIQ

CreatorIQ is a US-based, enterprise-grade influencer marketing platform that has built-in workflows and advanced influencer discovery tools to help international brands easily manage prosperous creator programs. CreatorIQ is built on a centralized campaign management system to analyze performance and vet influencers in a scalable environment.

The main section of the CreatorIQ influencer marketing platform is attached below.

According to CreatorIQ reports, creator-led content boosts brand engagement by up to 60% when compared to brand-led initiatives.

4. Upfluence

Upfluence is an e-commerce focused influencer marketing platform that specializes in converting influencers into sales generators for e-commerce and DTC (Direct-to-Consumer) brands. Sales tracking, campaign management, influencer discovery, and an integrated CRM are the top features of this influencer marketing software. Brands use Shopify, WooCommerce, and HubSpot integrations of Upfluence to track influencer-driven conversions.

The hero section of Upfluence influencer marketing platform is attached below.

Influencer campaigns that were linked to eCommerce tracking produced a 27% higher return on investment than campaigns that were not, per the Upfluence report from last year.

5. Aspire

Aspire is an influencer marketing platform that allows e-commerce brands to discover influencers, manage outreach, track affiliate performance, and collaborate on content creation, all through an integrated and automated system.

The banner section of Aspire influencer marketing platform is attached below.

Aspire connects with storefronts and brings together UGC (user-generated content) licensing, gifting workflows, and campaign dashboards in a way that keeps influencer programs organized. It allows brands to work directly with social media creators without endless email threads, approve posts the moment they are ready, and watch influencer marketing campaign results roll in live.

Aspire states that by automating critical stages of creator collaboration, its platform can dramatically improve campaign efficiency for brands on YouTube, Instagram, and TikTok.

6. Traackr

Traackr is a US-based influencer marketing platform for data-driven marketers that offers social media performance tracking, budget optimization tools, and thorough audience insights.

The main section of the Traackr influencer marketing platform is attached below.

Traackr makes it easier for brands to run influencer programs that are both compliant and built to last, with tools for contracts, governance, and relationship management that keep collaborations strong over the long term.

According to Traackr’s internal data, brands using its tools see 40% better visibility into ROI and reduce influencer fraud by 22% through detailed analysis of audience authenticity.

7. NeoReach

NeoReach is a US-based influencer marketing platform that was created to run large-scale campaigns for agencies and Fortune 500 companies. NeoReach’s main features include contract management, automated outreach, and influencer hunting.

The hero section of NeoReach influencer marketing platform is attached below.

NeoReach is a platform for creator management that works with brand CRM systems and offers custom API (application programming interface) access. Clients who have used NeoReach’s performance-based influencer scoring system have reported ROI increases of up to 56%, according to NeoReach internal reports.

8. Meltwater

Meltwater is a global platform for influencer marketing and media intelligence, initially developed for PR analytics. It now supports creator programs with Klear, a powerful suite of influencer marketing tools. Meltwater is used by brands to find influencers, manage partnerships, track earned media value, and determine return on investment for every influencer marketing campaign.

The banner section of Meltwater influencer marketing platform is attached below.

Meltwater expanded its portfolio with advanced campaign tracking and influencer vetting capabilities after purchasing Klear. Brands that used Meltwater’s influencer software experienced a 42% increase in social reach in comparison to traditional content strategies, according to Meltwater’s 2023 report.

9. Sprout Social

Sprout Social is a US-based social media management platform that gives brands the ability to identify influencers, track performance, and manage relationships through its unified social media dashboard.

The main section of Sprout Social influencer marketing platform is attached below.

Sprout Social helps brands tie their creator partnerships directly to their overall social strategy, even though it was not originally built specifically for influencer marketing.

Sprout Social states that influencer content now inspires almost half (49%) of daily, weekly, or monthly consumer purchases, and 86% of all consumers make at least one influencer-driven purchase per year. Therefore, brands can track this ROI in Sprout Social’s platform which shows real-time campaign and network metrics and connects influencer results to the overall social strategy.

10. Brandwatch

Brandwatch is a global social media analytics and influencer marketing platform that provides consumer intelligence and social media management tools like Brandwatch Consumer Research and Brandwatch Analytics. It helps brands monitor online conversations, analyze insights, manage channels, and run influencer marketing campaigns.

The hero section of Brandwatch influencer marketing platform is attached below.

Brandwatch provides real-time dashboards that keep track of audience data, sentiment, and campaign ROI (return on investment). The platform links social trends to influencer strategies, so brands respond faster and choose influencers with relevant expertise. Brandwatch reports that businesses using its influencer analytics achieved a 23% higher campaign return.

11. Klear

Klear is Meltwater’s influencer marketing platform that runs social media creator campaigns through relationship management, influencer discovery, and performance tracking. It offers the largest influencer database in the influencer marketing industry, as well as deep analytics for audience authenticity and engagement metrics.

The main banner section of the Klear influencer marketing platform is shown below.

Klear says influencers using its platform can increase brand trust by as much as 32%. It is built for both marketing or PR agencies and brands, with strong tools for campaign execution and compliance.

12. IZEA

IZEA is a US-based influencer marketing platform that connects brands with creators for content and campaign collaborations. It provides tools to find, hire, and manage influencers, plus features for campaign automation, payments, and performance analytics.

The main section of IZEA influencer marketing platform is attached below.

IZEA’s creator management system supports UGC (user-generated content) licensing and long-term partnerships. It serves global brands in sectors like retail, beauty, and technology as well as small marketing teams with self-serve software, fully managed campaigns, and hybrid services.

IZEA’s integrated platforms, IZEAx and IZEA Flex, help discover, manage, and measure influencer collaborations while streamlining content workflows, analytics, and payment processing.

13. Later Influence™

Later Influence™, formerly known as Mavrck, is a US-based influencer marketing software used by brands to identify creators, manage influencer relationships, and track the success of campaigns on TikTok, Instagram, and YouTube. It oversees long-term creator programs through integration with CRM (customer relationship management) and e-commerce platforms.

The hero section of Later Influence™ influencer marketing platform is attached below.

Campaign automation, real-time reporting, and influencer payments are all made possible by Later Influence™. Its scalable influencer program management helps businesses to manage workflows and expand brands’ marketing without hassle.

According to Later’s internal reports, the Later Influence™ platform has successfully onboarded over 4,000 influencers and 300 brands, managing millions of dollars in ad spend.

14. Shopify Collabs

Shopify Collabs is an influencer marketing tool built into Shopify that connects brands with content creators who promote their products through affiliate links and product gifting. It is used by small and mid-sized eCommerce businesses to find influencers, run campaigns, send out affiliate links or gifted products, and track how well everything’s performing, without leaving Shopify.

The banner section of Shopify Collabs influencer marketing platform is attached below.

Shopify Collabs handles things like creator search, payments, and sales tracking in one place. Some brands have seen solid results, including lower customer acquisition costs and better reach. According to Shopify, merchants utilizing Collabs have seen a 20% increase in sales as a result of creator-driven campaigns.

15. Julius

Julius is a US-based influencer marketing software platform that helps agencies and marketing teams find, assess, and manage influencer relationships through secure, SOC 2 (System and Organization Controls 2) Type II-compliant campaign workspaces.

The main section of the Julius influencer marketing platform is attached below.

Julius is made for agencies and internal marketing departments that need to share reporting tools and creator data. It provides access to millions of in-depth influencer profiles where each includes audience demographics, interests, prior collaborations, and social reach, with over 50 filters for highly precise discovery.

16. Influencity

Influencity is an analytics-powered influencer marketing platform that provides tools for ROI (Return on Investment) optimization, campaign planning, and influencer performance forecasting. This creator management software streamlines the entire influencer marketing campaign execution process, including influencer selection, contract monitoring, and final reporting.

The hero section from the website of the Influencity influencer marketing platform is attached below.

Influencity states that their influencer discovery tool tracks 200M+ global creators to make it easy to choose the right influencers for your brand campaign or agency roster.

Influencity cross-checks up to 100 different data points to verify core information like influencer location or audience demographics. For example, it weighs consistent geotagged content, bio information, and post history more heavily than isolated data points. This approach helps differentiate between genuine influencers and those artificially inflating their profiles.

17. Afluencer

Afluencer is a US-based influencer marketing platform that uses targeted matches and direct outreach to link companies with micro- and macro-influencers. The creator management system allows long-term partnerships, affiliate programs, and brand agreements. The best features of Afluencer are cross-platform compatibility, performance tracking, and niche targeting.

The main banner section of the Afluencer influencer marketing platform is attached below.

Afluencer reports that the time it takes to hire creators is reported to have decreased by 30% for businesses using Afluencer which increases influencer ROI (return on investment) and speeds up marketing campaigns.

18. Heepsy

Heepsy is a US-based influencer marketing tool that helps brands find and collaborate with relevant social media influencers on Instagram, YouTube, and TikTok. It provides tools for searching, analyzing, and managing influencer relationships to simplify the process of influencer marketing for brands and agencies.

The top section of Heepsy influencer marketing platform is attached below.

It offers location targeting and engagement rate analysis which are ideal for accurate influencer scouting and audience authenticity verification. The primary features of Heepsy include exportable influencer lists and collaboration tracking.

19. Creator.co

Creator.co is an automated influencer marketing platform for influencer outreach, content verification, and KPI analysis. It has expertise in helping brands launch influencer marketing campaigns with the least amount of manual labor. Creator.co offers a platform for managing creators for joint ventures, gathering user-generated content, and sending direct messages.

The hero section from the website of Creator.co influencer marketing platform is attached below.

Businesses have used their automated workflow features to cut campaign setup time as stated by Creator.co, which is particularly helpful for marketers with limited time.

20. Influence.co

Influence.co is a US-based influencer marketing platform that functions as a marketplace and social network for brands and content creators. Users create profiles, share portfolios, and work together on influencer marketing campaigns using an integrated creator management platform.

The main section of Influence.co influencer marketing platform is attached below.

Influence.co is free for basic use, with paid Pro plans that offer increased contact limits, improved analytics, and campaign management capabilities for both influencers and businesses.

Influencer Marketing Factory notes that Influence.co has a community of over 250,000 members which includes about 150,000 influencers and 70,000 businesses.

21. Captiv8

Captiv8 is a US-based influencer marketing platform that offers creator discovery, ROI analytics, and campaign management. It streamlines creator collaboration by combining social listening, CRM, and media buying. It also helps brands monitor influencer activations on Instagram, YouTube and TikTok and track their real-time outcomes.

The hero section of Captiv8 influencer marketing platform’s website is shown below.

Captiv8 accesses the world’s largest influencer database that covers 95% of global influencers (5,000+ followers) with deep filters based on audience demographics, niche, and engagement rates.

22. Webfluential

Webfluential is an influencer marketing platform that makes it easy for brands to discover, book, and manage influencers across Instagram, Facebook, Twitter, YouTube, and even WordPress blogs. It gives brands access to detailed audience insights, clear pricing, and advanced tools to track campaign performance.

The main section of Webfluential influencer marketing platform is attached below.

Webfluential covers the entire process from managing contracts and automating workflows to handling secure payments and showcasing influencer media kits. Brands in over 130 countries, from small startups to Fortune 500 giants, have used it to connect with the right influencers and run successful campaigns.

23. SocialLadder

SocialLadder is a US-based influencer marketing platform that turns fans, creators, and customers into brand ambassadors. It helps brands engage their communities through performance-based tasks, track ROI, and manage every stage of ambassador relationships, from monitoring conversions to consolidating communications and measuring campaign success.

The hero section of the SocialLadder influencer marketing platform’s website is attached below.

According to SocialLadder’s 2025 white paper, most of the impact in ambassador programs comes from a small core group. Just 14% of ambassadors generate 80% of the total results on average which means that the majority of ROI is driven by only a fraction of the ambassador community.

24. Shoutcart

Shoutcart, also known as Shoutouts, is an influencer marketing platform based in the United States that connects brands with TikTok, Instagram, and YouTube creators for sponsored shoutouts. Its exclusive Shoutcart Score includes secure payment protection until delivery, real-time engagement tracking, and thorough creator vetting.

The hero section of Shoutcart influencer marketing platform is attached below.

Shoutcart has an opt-in network of thousands of vetted influencers and is trusted by over 10,000 teams for fast, secure campaign management. According to 2025 industry benchmarks from The Influencer Marketing Factory and Click Analytic, TikTok campaigns on the platform see engagement rates of 6.8% to 7.5% for creators with under 100,000 followers.

25. TrendHERO

TrendHERO is influencer marketing software that helps brands analyze influencer audiences, identify fake followers, and evaluate the success of campaigns, primarily on Instagram. Its key features include advanced influencer search filters, built-in email outreach, and detailed performance reporting.

The main section from the website of TrendHERO influencer marketing platform is attached below.

According to Software Advice, TrendHERO’s database includes more than 80 million Instagram accounts which allows users to explore audience demographics, engagement rates, and follower growth at scale. The platform supports both micro and macro influencer campaigns and is suitable for brands of all sizes.

26. Ubiquitous

Ubiquitous is a US-based influencer marketing platform and agency with expertise in TikTok, YouTube, and Instagram. It manages creators and offers influencer discovery, content supervision, and optimization of ad spend.

The hero section of Ubiquitous influencer marketing platform is shown below.

According to Jess Flack, founder of Ubiquitous, TikTok CPMs (cost per mille) were 75 to 85% lower than Instagram and YouTube during early campaigns. 

What Is an Influencer Marketing Platform?

An influencer marketing platform is software that helps brands find, manage, and collaborate with content creators for social media campaigns. The features of the best influencer marketing platform include performance analytics, influencer discovery tools, and campaign monitoring. They simplify the influencer workflow by consolidating communication, payments, and reporting into a single dashboard.

What Are the Benefits of Influencer Marketing Platforms?

The benefits of influencer marketing platforms are given below.

• Easy Influencer Discovery: Influencer marketing platforms use advanced search and AI to quickly connect brands with the most relevant influencers based on niche, demographics, engagement, and campaign goals.
• Streamlined Workflow: Influencer marketing platforms centralize communication, automate outreach, and manage tasks such as contracting, product sending, and payments to reduce human error and speeding up execution.
• Performance Tracking: Influencer marketing platforms make performance tracking easy, so marketers can access real-time metrics like clicks, conversions, and engagement rates.
• Improved Collaboration: Centralized influencer marketing platforms improve communication and deliverable management between brands and influencers which supports long-term partnerships.
• Access to Professional Services: Many influencer platforms offer dedicated support, influencer management coaching, and troubleshooting to maximize campaign success.

What Are the Most Popular Influencer Marketing Channels?

The most popular influencer marketing channels are Instagram, TikTok, and YouTube, because they have proven to be the most effective at connecting brands with audiences and generating impactful results.

Instagram is ideal for lifestyle photos, YouTube permits in-depth product reviews, and TikTok excels at short-form, viral content. US influencer platforms prioritize these social media channels because of their high audience reach and engagement rates.

What Are the Top Influencer Marketing Platforms in the US?

The top influencer marketing platforms in the US are Grin, CreatorIQ, Upfluence, Aspire, and Traackr, because they have high engagement, strong communities, and diverse content formats like short-form videos, long-form reviews, livestreams and branded posts.

Which Influencer Marketing Platforms Do Influencers Prefer Most?

Influencer marketing platforms that influencers prefer the most include Aspire, CreatorIQ, and Upfluence, due to their intuitive dashboards and transparent campaign terms. According to a study by Siva et al. 2024, titled “Impact of Social Media Platform on Audience Engagement,” influencer marketing platforms with higher engagement rates and better tools for audience interaction keep 25% more creators.

Which Influencer Marketing Platform Has the Highest Engagement Rate?

TikTok has the highest engagement rate among all influencer marketing platforms, with an average of 5.96%, according to Influencer Marketing Hub. Instagram averages around 0.98%, and YouTube about 0.65%. Niche audiences drive even higher engagement for nano influencers, especially when supported by tools and platforms designed for smaller creators.

What Are the Best Influencer Marketing Platforms for Nano-Influencers?

The best influencer marketing platforms for nano-influencers are Afluencer, Heepsy, and Intellifluence, because they offer an onboarding process that is easy and efficient for micro content creators to access campaign opportunities. Trust-based marketing and focused community engagement are the top features of these influencer marketing platforms.

What Are the Best Influencer Marketing Platforms for Micro-influencers?

The best influencer marketing platforms for micro-influencers are Upfluence, Aspire, and Later Influence™, as they connect brands with large audience creators and provide scalable features for growing partnerships. They also support celebrity influencer tools for influencer marketing campaigns involving mega creators.

What Are the Best Influencer Marketing Platforms for Macro-influencers?

The best influencer marketing platforms for macro-influencers are CreatorIQ, Sprout Social, and Traackr, because they offer detailed influencer marketing KPIs. These influencer platforms also help brands measure influencer marketing results and are built to support enterprise-level campaigns with high-volume audiences.

What Are the Best Influencer Marketing Platforms for Startups?

The best influencer marketing platforms for startups are Grin, Modash, and TrendHero, because they offer simple onboarding, campaign automation, and affordable pricing. These features are ideal to achieve reliable performance tracking and targeted outreach without a lot of overhead.

What Are the Best Influencer Marketing Platforms for B2B Companies?

The best influencer marketing platforms for B2B companies are Traackr, Meltwater, and Julius due to their advanced analytics and CRM-style features tailored for enterprise needs.These influencer marketing tools are ideal for non-commercial brands that value thought leadership, creator selection, and long-term relationships.

What Are the Best Influencer Marketing Platforms for Local Businesses?

The best influencer marketing platforms for local businesses are Intellifluence, Shoutcart, and SocialLadder, because they provide low-cost entry points or act as free influencer platforms. These influencer marketing platforms help local stores by connecting them with local creators and offer geo-targeted discovery, easy onboarding, and reasonably priced campaign tools.

Are There Any Free Influencer Marketing Platforms?

Yes, there are some free influencer marketing platforms such as Heepsy (freemium), Intellifluence (free tier), and TrendHero (limited free tools), and they work the best for modestly funded small brands. These websites provide fundamental influencer platform setup features but lack advanced analytics or automation.

How to Get Started With an Influencer Marketing Platform?

To get started with an influencer marketing platform, choose the one that aligns with your campaign goals, budget, and target audience. Then, create an account, set campaign parameters, search for influencers using filters, send outreach, and track KPIs such as engagement and conversions.

How to Pick the Right Influencer Marketing Platform?

To pick the right influencer marketing platform, evaluate platform features, data accuracy, pricing, and campaign scalability. Give priority to marketing tools that fit your influencer marketing campaign’s KPIs and target audience. Think about the risks and challenges of selecting the incorrect platform, such as inadequate targeting, squandered funds, or inaccurate data.

What Are the Risks of Not Using an Influencer Marketing Platform?

The risks of not using an influencer marketing platform are inefficient campaign management, lack of data accuracy, and poor influencer targeting. Brands struggle to verify audience authenticity, track performance, or scale campaigns effectively without the right software. Manual processes increase the risk of working with dishonest influencers, mismanaging budgets, and even breaching advertising regulations. The result is wasted spend, lower ROI, inconsistent messaging, and missed engagement opportunities especially for businesses with limited marketing resources.

In many cases, companies without the capacity to manage influencer relationships and analytics internally have to outsource the entire influencer marketing process to an influencer marketing agency.

Why Do Top Brands Hire Agencies to Manage Influencer Marketing Platforms?

Top brands hire agencies to manage influencer marketing platforms because agencies provide strategic guidance, creative execution, and specialist expertise with influencer software. When brands lack in-house knowledge of every tool, agencies add value through influencer vetting, professional campaign design, and tracking measurable KPIs. According to Social Snowball, 39.6% of businesses have hired an agency for influencer marketing this year.

Socially Powerful is one of the best influencer marketing agencies in the United States that offers bespoke influencer marketing campaigns centered on expert platform management and meaningful creator collaboration.