Start Your Spooky Season With The Top 10 TikTok Halloween Trends

With Halloween slowly creeping up on us, TikTok is overflowing with Halloween trends for your brand to emulate this spooky season. 

Yet, with the sheer volume of Halloween based content out there, deciding on which trends to get involved with can be a daunting task. 

To help you out, we have gathered the top TikTok Halloween trends  this year. So put on your spooky eyeliner and dive in. 

THE TOP TIKTOK HALLOWEEN TRENDS OF 2024

Iconic Girl Halloween Costumes 

Halloween 2023 was all about the IT Girl. 2024 is introducing the Iconic Girl. 

Long gone are the days of ‘Iconic Girl’ exclusivity; nowadays, anyone can join her elusive ranks, whether they are rocking bleached blonde highlights or not. 

Videos proclaiming to showcase ‘Iconic Girl’ costumes emphasise the need to be unique. Playing into specific niches that speak to you is a sure-fire way to give ‘Iconic Girl’ energy this October. Some popular ideas include Joan of Arc and Disney princesses. 

Brands hoping to join in on this trend should focus on niche costume ideas and championing brand uniqueness. Make sure to highlight how your products can help build the perfect ‘Iconic Girl’ Halloween costume. 

@madelinejohnsonnnn

Replying to @isa biza kill bill ⭐️💛👱🏻‍♀️ so fire for my blondies!! All items 🔗 in amaz0n st0refront in bio. Comment what else youd like to see. #halloween #HalloweenCostumes #HalloweenCostumeIdeas #HalloweenCostume #Halloween2024 #UniqueCostume #CostumeIdea #killbill #thebride #blonde #blondecostume #it #itgirl #itgirlcostume #iconiccostume #greenscreen

♬ fein – ‍r7ptor

Besties Costumes

The best way to show up this Halloween? With your arm around your bestie of course!

Duo costumes are taking off this Halloween, with #duocostumes  and #bestiescostumes flooding our For You pages. Looking to join in on the fun? Try Sabrina Carpenter and Jenna Ortega from the iconic “Taste” music video; you’re sure to turn heads!

@arriiiixo

Day 5 of 30 days of Halloween costumes🐀👩🏻‍🍳✨ #costumeideas

♬ som original – NiikVfx✨

Dallas Cowboys Cheerleaders

The Dallas Cowboys Cheerleaders are having a major moment this year.

One of the top Halloween trends in 2024, users have been clamouring to create their very own DCC costume for the holiday this year. Spurred on by the popularity of the Netflix documentary, this costume is cute, fun, and simple to replicate.

Be sure to learn a few routines to really sell the look!

@mrs.stylesxoxo

DCC GIRLIESS UNITE💙🤍 #dcc #dallascowboyscheerleaders #halloween2024 #halloweencostumeideas #halloweenideas #dallascowboys

♬ Thunderstruck – AC/DC

Beetlejuice Lips

Beetlejuice, Beetlejuice, Beetlejuice lips..?

Surfing the popularity of the surprise Beetlejuice sequel, makeup artists have been testing out different themed looks. The most popular of these Beetlejuice inspired Halloween trends? Beetlejuice lips.

Created with a simple black eyeshadow and green liquid lipstick, this hack crafts a spooky, creepy effect perfect for Halloween!

@_hello_adri

ib: @Luara Reisinger • I’m The Ghost With The Most, Babe 🪲💚🖤 #makeup #zebralips #beetlejuice

♬ Say My Name – Alex Brightman & Sophia Anne Caruso & Kerry Butler & Rob McClure

Halloween Makeup 

Spooky Halloween makeup is consistently a part of the top TikTok Halloween trends each year on TikTok and 2024 is no different. This year, both special effects makeup and more simple, casual looks have been popular. 

In terms of SFXmakeup, looks based off of The Nun and the Joker have been gaining traction. 

For simple looks, makeup featuring fake blood and using Halloween-themed stencils have been making the rounds. 

Moreover, makeup looks based off of Monster High are highly sought after each year. Whilst this trend is yet to properly gain steam in 2024, the videos have started trickling in and will be sure to pick up in volume as we draw closer to Halloween. 

Brands hoping to monopolise on this trend should aim to showcase how their products can help create the perfect Halloween makeup look. To take engagement one step further, brands could partner with well known SFX artists or makeup influencers in general and sponsor a video of the creator making a Halloween look. For example, a brand could partner with a creator to film a Monster High look that champions the brand’s new base colour. 

@illumin_arty

Delores 🪲🖤 If i was tim burton I would also show off monica belluici ✨ Beetlejuices ex wife 💍 #beetlejuice #halloween #makeuptransformation delores makeup

♬ immortal she return to me – Luka

31 Days of Makeup

One of the top Halloween trends every year without fail, is the 30 Days of Makeup trend.

Not for the faint hearted, this trend sees creators commit to showing off a new makeup look every day for 31 days, concluding on Halloween.

Creators such as @bigfatjenna rule this trend each year, creating beautifully creepy looks that stun and delight their viewers.

@bigfatjenna

♬ original sound – SAM!! 🔥🗡️

A Gilmore Girls Fall 

Whilst not specifically pertaining to Halloween trends, the Gilmore Girls effect is too widespread to ignore. 

Gilmore Girls has become closely associated with the Halloween season, due to the cosy, fall aesthetic that the show contains. This year, creators are engaging with Gilmore Girls by creating videos featuring their favourite aesthetic things about Fall set to lines from the show. Some videos also showcase how the creators get prepared for Fall. 

Brands can utilise this trend to showcase their product lines that can be used for the Fall season, encouraging users to purchase their products to make their Fall complete. 

@chasiteyy

I am unequivocally, undeniably, wholeheartedly an autumn; it’s absence leaves me empty, and it’s presence rejuvenates my soul with uncontainable joy. 🍂🦇🤎🎃 are you an autumn? and if you are not, which season makes you feel most like yourself and at home? 💭 #autumn #fall #fallseason #fallvibes #fallvibes🍂 #autumnaesthetic #autumnvibes #autumnvibes🍁 #fallcolors #autumncore #fallcore #autumnleaves #halloweenaesthetic #halloween #autumnmood #autumntok #autumntiktok #falltok #falltiktok #octobermood #octobertiktok #gilmoregirlstiktok #gilmoregirls #gilmoregirlstok

♬ a u t u m n – ✦ ࣪ 🎇🇺🇸꒰f a y e꒱ 🎆🦅✦ ࣪

Fall cooking 

Cosy cooking that warms your soul, filling your home with scents of delicious spices; that is the meaning of Fall!

Be it spooky Halloween treats or cinnamon dusted Fall delights, Fall inspired cooking is steadily making the rounds on TikTok.

Looking to join in on the Fall festivities? Try baking an apple strudel, or perhaps, some finger shaped hot dogs!

@madebyminimalism

this is the most perfect autumn recipe 🍂 and you NEED to save this a try it asap! You’ll love it! ingredients: • 400g butternut squash • 1 onion • 150g bacon • 250ml whipped cream • 2 pack. of tortellini • salt, pepper, garlic powder, paprika powder process: 1. Finely dice the onion and sauté it together with the bacon cubes in a pan. 2. Meanwhile, peel the pumpkin, cut it into cubes, and boil it in water until soft. Then, puree it with a blender. 3. Cook the tortellini in boiling water for about 8 minutes. 4. Add the pumpkin puree and cream to the onion and bacon mixture in the pan, season, and add the cooked tortellini. 5. Let the sauce thicken slightly, garnish with parsley, and serve. #cozyfood #autumnrecipes #fallrecipes #food #einfacherezepte #easyrecipes #quickrecipes #simplerecipes #recipeideas #rezpetideen #trythis #vegan #veganfood #tortellini #pasta

♬ original sound – Spedupbyluv

Halloween Pyjamas 

Finally, Halloween is getting a cosy makeover.

Spooky season is not complete without some adorable themed pyjamas! From ghosts and ghouls to skeleton themed onesies, this is one of the cutest Halloween trends of the year!

Try finding matching pyjamas with your friends to really get in the spirit.

@georgina_brights

The cutest halloween pyjamas #pajamas #pyjamas #halloween #halloweenpyjamas #halloweenpjs #fyp #viral #viralvideo

♬ original sound – Georgina A

The Night Before Halloween

One of the biggest Halloween trends of the year, this simple TikTok trend is sure to delight your followers.

This popular format sees creators lying in bed with their costumes laid out on top of them, showing how excited they are to burst out of bed in the morning and get dressed for all their fabulous Halloween festivities.

Be sure to use the trending sound and make the most of this format!

@beenthatwitch

Twas the night before Halloween, and all through the gloom, spooky season was stirring, tomorrow it looms…🤣🕷️ SS STARTS TOMORROW 💀LET’SSS GOO GIRLS 🤠⚡️ #halloween #halloweeninspo #halloweencostume #halloweencostumes

♬ original sound – Rachel

Why engage with Halloween trends? 

Ultimately, Halloween is a perfect time for brands to join in on trends and put themselves at the centre of popular culture. 

Halloween trends in 2023 are all about being unique, standing out, and having fun. Ensuring that your brand plays into these ideals while highlighting your products/services is the best way to engage with Halloween trends. Features such as Carousels, cosy aesthetics and playing into niche jokes are sure to shoot your Halloween content to the top of the trend ladder. 

Capitalising on seasonal content is an essential marketing strategy for brands. Playing into the top TikTok Halloween trends increases your reach and visibility, as your content is pushed to the forefront of social media platforms due to its relevance. On top of this, audiences engage more with content that they deem appropriate and entertaining. All in all, engaging with seasonal content promotes your brand and forms connections with your audience. 

In order to get the most out of seasonal content, it is important to create a content calendar. This ensures that your content is always relevant and that you do not miss any Halloween trends; thus staying at the forefront of your audience’s minds. 

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