20 Boston Influencers In The Beauty and Fashion Space To Follow On Socials Right Now

In an age dominated by social media, influencers have become pivotal to the fashion and beauty industries. From product reviews to expert styling tips, they are the modern go-to for consumers seeking authentic guidance. Platforms like Instagram, TikTok, and YouTube have revolutionized how brands connect with audiences, spotlighting creators who blend innovation, relatability, and expertise. 

Boston, known for its rich history and vibrant culture, has become an unexpected hub for emerging talent in beauty and fashion. Its diverse community showcases a wide array of styles and trends, offering a wealth of inspiration for both consumers and brands.

Here, we spotlight 20 of Boston’s top influencers redefining the beauty and fashion landscape, bridging creativity with commerce in one of the industry’s most exciting cities. Want to learn more about services in Boston? Then read our guide about influencer marketing agency in Boston. 

20 BOSTON FASHION INFLUENCERS TO FOLLOW TODAY

Vanessa Chen @vivacious.honey 

Boston-based influencer Vanessa Chen, captivates her audience with vibrant, trend-savvy content that blends fashion, beauty, and lifestyle. Her signature aesthetic, playful outfit transitions, and authentic personality have earned her a loyal following, her a standout voice in among fellow Boston Influencers. 

Audrey Victoria @audreyvictoriax 

Audrey VIctoria is a standout among Boston Influencers, captivating audiences with her hair care advice and hair styling top tips, creating a space for people to come if they’re stuck with what their hair needs, providing links to useful products and tutorials. Her engaging social media presence and expertise make her a trusted voice in the beauty space, inspiring fans and brands alike in the vibrant Boston influencer scene.

@audreyvictoria_

omg 🙈 but also it’s so much easier to do mom stuff with short hair so I’m happy #hairtok #hairtransformation #haircut #diyhaircut #haircareroutine #haircare #fyp

♬ original sound – 𝐂𝐚𝐦 ✞

Darlene Fontes @darlene_fontes

Boston-based influencer Darlene stands out among top Boston influencers, sharing vibrant relatable content that celebrates beauty, fashion, and everyday elegance. Her feed blends chic style with beauty and hair tips, making her a go-to for authentic inspiration. Darlene’s personal approach continues to captivate both her local and online communities. 

@darlene_fontes

Refreshing my blow out with the @wavytalkofficial thermal brush and my favorite @Oribe products – superfine hairspray and heat defense spray #foryou #for #fyppppppppppppppppppppppp #foryoupageofficiall #foryoupage #fypツ #fypchallenge #contentcreator #contentcreators #contentcreatorsoftiktok #lowcontrastmakeup #beautyhacks #wavytalk #wavytalkhair #wavytalkthermalbrush #cleangirlmakeup #makeup

♬ Summer Walker – Anonymous Beats

Yarleny Jimenez @yarlenyjimenez

Yarleny Jimenez is an up and coming star among Boston influencers, known for her chic style and radiant beauty content. As a Boston-based influencer, she shares everything from fashion inspiration to makeup tips, offering her followers authentic, trend-forward guidance that highlights her vibrant personality and the city’s diverse fashion scene. 

@yarlenyjimenez

Separa mis rizos conmigo🌸💛 Separate my curls with me✨ #curls #curlyhairroutine #curlyhairstyles #curlygirl #explorepage #fyp #grwm #viralvideo

♬ sonido original – Carmen Núñez

Jeanne Curry Mooney @styledbyjeanne

Jeanne Curry Mooney is up-and-coming among Boston influencers, celebrated for her chic and timeless fashion content. Based in Boston, Jeanne effortlessly blends her classic New England charm with modern trends through her ‘outfit of the day’ posts, making her a go-to source for style inspiration in the city’s vibrant influencer scene. 

Chandler Goodwin @changoodie 

Chandler Goodwin is one of the standout Boston influencers, blending style, authenticity, and creativity to inspire her growing community. Known for her chic fashion choices and relatable beauty tips, she captures the essence of Boston’s diverse vibe, offering fresh perspectives on the latest trends and beauty products. 

@changoodie

@FashionNovaCURVE

♬ original sound – ar1esluver

Jean Wang @jeanwang

Jean Wang is  successful within the scene of Boston influencers, known for her effortless blend of fashion and lifestyle content. WIth a keen eye for styling, she shares everything from minimalist wardrobe staples to the beauty of motherhood, offering her followers authentic recommendations and inspiration.

Maddie Graves-WItherell @maddiegw 

Maddie is a rising standout among Boston influencers, blending fashion and lifestyle within her vibrant Instagram content. Known for her chic, everyday style and relatable vibe, connecting with her audience through authentic product reviews and styling tips.

@maddiegw

@LaserAway is having a MAJOR Black Friday sale 🤍 Get 75% off laser hair removal 🙌🏼 Use my link: https://nofuzz.la/itsmaddiegw #LABlackFriday #LApromotion

♬ original sound – Max

Emma Pritchard @eemmamacdonald

Emma captivates her audience with a blend of effortless style and authentic beauty tips. Her content seamlessly blends fashion, beauty and lifestyle effortlessly on her social platforms. Her recommendations showcase her unique perspective on trends, making her a go-to voice for Boston’s growing influencer scene. 

@eemmamacdonald

I can’t believe this jacket is from @American Eagle it’s chic and affordable! #AEPartner #AEJeans

♬ original sound – Emma Pritchard

Ashleigh D’Mello @ashleighdmello

Ashleigh is an Australian fashion influencer based in Boston, known for her impeccable fashion sense and stunningly curated feed. Ashleigh’s posts highlight both luxury and everyday looks making her a go-to for fashion inspiration. 

@ashleighdmello

Every year it has to be a variation of a black bow on the Christmas tree 🤝🏼 #christmasdecorating #christmasaesthetic

♬ A Nonsense Christmas – Sabrina Carpenter

Sarah Lapierre @_withsarah

Boston-based influencer, Sarah LaPierre, seamlessly blends  fashion and lifestyle content, offering her followers a relatable yet aspirational look at her everyday life. As one of the top Boston influencers, Sarah’s authentic style and down-to-earth approach has made her a trusted source for recommendations and inspiration. 

@_withsarah

who’s ready for holiday/winter outfits?! I’m thinking a series!! 🫶🏼 #amazonfashion #winteroutfit #momoutfit #datenightoutfit

♬ underneath the tree – ‍r7ptor

Maggie MacDOnald @maggiemacdonald 

Maggie is a popular fashion and lifestyle influencer known alongside other Boston influencers. She is best known for her effortlessly chic style and down-to-earth approach to beauty and fashion. WIth a mix of relatable content and polished looks, she shares everything from everyday outfit inspo to beauty tips.

@maggie.macdonald

@reformation 🦃🤎 shop the sale going on now! #refpartner

♬ original sound – maggie macdonald

Mina Hasan @minahasan 

Influencer, Mina Hasan, is known for her vibrant take on beauty, fashion and lifestyle. WIth a keen eye for style and a focus on inclusivity, her content blends outfit ideas with a fresh perspective to life, making her a trusted voice among Boston influencers. 

Chantelle @itsglambeautyxo

Boston-based Chantelle creates captivating content for her audience with beauty tutorials, product reviews, and skincare tips. Known for her approachable and relatable style, she offers fresh insights into the latest trends. 

@itsglambeautyxo

clean my vanity w/ me 💗✨ #makeupvanity #girlytok #girlythings

♬ Happy by Lana Del Rey – ꨄ

Juliana Vazquez @xoxojulianav 

Juliana Vazquez is a Boston-based content fashion and lifestyle influencer who uses her TikTok platform to share empowering fashion tips as a plus-size woman. WIth a focus on inclusivity and style, she offers relatable advice that encourages confidence and self-expression.

@xoxojulianav

obsessed with this look❤️ dress: @City Chic bag: @kaumero ✨ #curvyfashion #ootd #vacationoutfits #grwm #fashion #outfitideas #plussizefashion #fyp

♬ Taste – Sabrina Carpenter

 Altagracia @altagraciaalexandra 

Altagracia Alexandra blends motherhood and fashion effortlessly within her content. She shares stylish, practical fashion tips that cater to busy Mums without compromising on flair. 

@altagraciaalexandra

In my Sunday best , ootd for church today! __ El look del dia para la iglesia hoy! __ #christian #christiantiktok #jesuschrist #christianmom #christianmoms #jesussaves #godisgood #modesty #modestfashion #ootd

♬ original sound – AltagraciaAlexandra

Claudiane @cphilipp 

Claudiane, popular among Boston influencers, captivates her audience with her chic and versatile fashion content. Her Instagram showcases a mix of trend-driven outfits, timeless wardrobe staples and practical styling tips.

Camila Guiribitey @camilaguiribitey 

Boston influencer Camila Guribiety captivates audiences with vibrant content blending fashion, beauty, and motherhood. Embracing her Cuban roots, she offers a relatable yet aspirational glimpse into her life. 

@camilaguiribitey_

Buen día mis amores !! 🌞 Today, I’m sharing my morning shower routine. I start with the refreshing @NIVEA USA NIVEA Nourishing Care Body Wash with Nourishing Serum to cleanse and invigorate my skin. 🛁💧 After my shower, I apply NIVEA Anti-Wrinkle Cream to my neck for that extra touch of care. 💆‍♀️ Finally, I finish with NIVEA Lip Balm to keep my lips soft and hydrated. 💋 Remember, self-care is the best way to start your day! 💙 #ad #NiveaSquad #NIVEA #MorningRoutine #SelfCare #Skincare #BeautyTips #asmr

♬ Dreamy Girl – Headphone Chill Girl

Daya @dayadolll

Daya captivates her growing audience with her vibrant beauty and fashion content, she blends creativity with authenticity, making her a go-to source for inspiration. 

@dayaxdoll

Lmaooo i need a part two 😭 not enough core clips in there #CapCut #corememories #core #fyppppppppppppppppppppppp #trend

♬ original sound – Ms_mikee❤️ – Ariana_6704

Amber Shonts Ferola @ambershonts 

Boston-based micro-influencer Amber Shonts is making waves with her chic yet relatable content. Amber’s talent for blending timeless styles with modern trends keeps her audience inspired, proving that micro-influencers are the heart of authentic engagement. 

@ambershonts

♬ why r so many hot people using this – shamelessistherapy

Written by: Emily Bottle