Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers.
Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends.
Nano-influencers have strong connections with their audience. They have established good relationships with their audience and one-on-one communication, which is much more intimate and engaging. Nano-influencers are more likely to answer almost every comment or question they get asked and provide meaningful answers to their questions.
The engagement rate of nano-influencers is twice as high as that of other groups of influencers.
Most nano-influencers tend to make their content more niche and category-specific. This is why the use of nano-influencers allows brands to reach different segments and better position their products.
Nano-influencers are more cost-effective and tend to be fans of your brand. So working with them you not only have access to an engaged audience but someone who positively champions your brand.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the US, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.