UK based podcasts marketing service agency that guarantees results.

Spotify? Apple Music? Deezer? And now Video Podcasts through YouTube. Podcasts have become an ever-present in most people’s lives in recent times…we even do our own 😉 (link here)

As the world becomes busier and people’s time is sparser than ever before, the podcast format is incredibly popular. According to a recent study, audio content allows the listener to multitask, showing that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising.

Podcast audio content gives listeners the ability to dive into topics without having to set aside time to read or watch a video.

The advantage of the podcasting format is that it offers endless variety and options, they are also readily available and listening to one, requires little to no preparation, all you need is a smartphone.

Branded podcasts are one of the most powerful yet underused channels in our industry, with the number of podcasts rising by 50% Y-O-Y, the popularity and audience is there for the engagement.

Recent statistics show that 93% of people who start a podcast listen to most or all of the episode; in contrast, business-related videos of 30 minutes or longer have been found to culminate in a completion rate of only 14%.

Branded podcasts are an influential tool for building awareness and talking directly to potential customers in an organic way that informs, speaks to their interests, but doesn’t alienate or overwhelm them by coming across as overly commercialised.