Our micro influencer agency in the UAE will boost your online visibility and drive engagement

It’s safe to say that influencer marketing isn’t going anywhere anytime soon. However, the influencer market has become increasingly oversaturated, making it difficult to pinpoint genuine success when it comes to influencing. Traditional influencers with hundreds-of-thousands of followers can be deemed a celebrity, which is unrelatable to most of us, unfortunately. 

When it comes to being influenced to buy anything, it’s safe to say that we’re more likely to trust a friend over a celebrity. This has wedged a gap in the market for influencers who people can actually relate to, the micro-influencers. 

In a nutshell, micro-influencers are everyday people who have a decent social following that’s subjected to a particular passion or niche. What makes micro-influencers so great is that they are relatable and trustworthy. Think of micro-influencer marketing services as a word of mouth marketing, but without any limits.

Usually, micro-influencers have fewer than 10,000 followers on Instagram, Facebook, or Youtube. Influencer marketing recently has been at the core of many direct-to-consumer brand’s media strategies. Studies even show that merely 70% of millennials are influenced by their peers when it comes to consuming. Another great thing about micro-influencers is that there’s a huge pool to pick from. This makes it easier to market to your niche and build a community that will identify with your brand.

When it comes to micro-influencer marketing, it’s sometimes the smaller content creators that can guarantee the biggest results. Micro-influencers have hyper-targeted audiences that provide higher engagement and therefore can have a more impactful influence when deployed at scale. Also making them a great tool for affiliate marketing programmes to turn your biggest fans into your biggest asset.

In a nutshell, our micro-influencer service agency thinks results are more important than followers. Our end-to-end influencer marketing service applies a strategic approach to identify, brief, liaise and track the right micro-content creators for your brand.

This approach is based purely on channel and platform agnostics. Our micro-influencer agency doesn’t favour or represent particular social accounts or influencers. Instead, our micro-influencer agency services deliver campaigns based on hard data and performance. We analyze audiences, behaviour, interaction, and influencer content closely to ensure everything points towards enhanced performance and results for your brand. We also offer services across Social Media & Content Strategy, Community Management, Video Production and Paid Media, aligned to your marketing strategy.

We use an evolving stack of proprietary and industry-leading tools to inform our approach from; Market Intelligence, Social Listening, Influencer Identification, Fraud & Suspicious Follower Detection and Tracking & Measuring. All of this culminates in driving the most cost-effective KPIs in the business.

These days, influencer marketing has long moved beyond high-profile tie-ins with big-name celebrities. While spending on influencer marketing has continued to grow, it is the rise of the “micro-influencer”, with their niche focus, that has primarily driven this financial growth.

A micro-influencer is an influencer whose followers are only in the low thousands or tens of thousands in number but are, nonetheless, highly engaged. As a result, you can gain a much better return on investment from a micro-influencer than from a celebrity with millions of followers… provided that you follow the right influencer marketing strategy.