These Are The Top Black Friday Marketing Campaigns Of 2024 So Far

What Black Friday marketing campaigns are making a splash this year?

Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience base. 

With millions of shoppers actively seeking deals, Black Friday is the perfect chance for businesses to stand out in a crowded market. Whether through exclusive discounts, creative campaigns, or strategic use of social media, brands that embrace this retail phenomenon can not only drive revenue but also build lasting relationships with new and existing customers. 

Here are the brands who have aced their Black Friday marketing campaigns and how you can join in with your own Black Friday marketing campaigns. 

BRANDS WITH THE BEST BLACK FRIDAY MARKETING CAMPAIGNS

It’s time to take notes from those that are doing it best. Let’s take a look at the top Black Friday campaign examples from 2024. 

BPerfect Cosmetics 

@bperfectcosmetics

Nothing to see here… 👀 #bperfect #bperfectcosmetics #blackfriday #blackfridaydeals #blackfridaysale

♬ original sound – nada

BPerfect Cosmetics has been making the most of its TikTok presence for this Black Friday. 

Known for its affordable yet high-quality make-up products, BPerfect Cosmetics has released a series of humorous TikTok videos advertising their incredible Black Friday deals. The posts have been incredibly successful, as they champion the brand’s already established identity. Not to mention they offer up some incredible deals for consumers. 

Klassy 

@klassy

The Klassy Team knows when to lock in 😘 Our Black Friday sale starts THIS FRIDAY at 12 PM ET. Up to 80% Off SITEWIDE! #bfcm #blackfriday #sale #brami #bratop #fashion #trend #fyp

♬ original sound – Klassy Network

Klassy, a popular fashion brand, has been leaning hard into their Black Friday marketing campaigns. 

In a series of simple yet effective videos, Klassy has promoted their sales to their audience. What makes these videos so effective? They are to the point, humorous, and use viral sounds. 

Klassy has truly aced the Black Friday game in this manner, finding a way to effortlessly combine Black Friday marketing and viral sounds; helping their videos reach as many users as possible. 

Isoclean 

@isoclean

Would you have won??🤩 #isoclean #marketing #socialmedia #socialmediamarketing #interviewquestions #streetinterview #geordieshore #chloeferry #chloeferryinterview @Chloe Ferry

♬ original sound – ISOCLEAN

Isoclean, known for its incredible brush-cleaning tools, is making quite the splash this Black Friday. 

Along with the usual Black Friday TikTok videos featuring promises of sales and funny skits, the brand has also partnered with Geordie Shore star Chloe to promote their brand. Chloe took to the streets, offering free products to passersby and raising awareness for the brand at the same time. 

This perfect example of influencer marketing has brought new awareness to Isoclean, thus boosting its audience via its Black Friday marketing campaigns.

Made By Mitchell 

@madebymitchell

You dont want to miss this!!🫣😮‍💨✨💕🌈🧚 #madebymitchell #blursh #fyp #viral #tiktokmademebuyit

♬ original sound – madebymitchell

A true TikTok native, make-up brand Made By Mitchell is doing things a bit differently this year for Black Friday. 

Rather than simply posting some sales, the brand is releasing a limited edition mystery make-up bundle. The bundle features six items that the user can select, along with five extra mystery items all bundled up in a cute bag. 

The bundle is a fantastic Black Friday marketing technique, as it allows the brand to stand out amongst the crowd of simple sales and discount codes flooding our feeds recently. 

HOW TO CRAFT THE MOST SUCCESSFUL BLACK FRIDAY MARKETING CAMPAIGNS

Now that we’ve covered the top Black Friday marketing campaigns in 2024, it is time to take a look at how your brand can ensure it has its most successful Black Friday yet. 

Start Early with Teasers and Pre-Sales

Build anticipation by promoting early-bird deals or sneak peeks in the weeks leading up to Black Friday. Use email marketing, social media, and exclusive offers to engage your audience and create excitement. Early momentum can set the stage for a successful campaign.

Optimise Your Website and Mobile Experience

A seamless online shopping experience is critical during Black Friday. Ensure your website is fast, mobile-friendly, and equipped to handle high traffic. Easy navigation, quick-loading pages, and clear calls-to-action will keep customers from bouncing to competitors.

Leverage Social Media for Real-Time Engagement

Use platforms like Instagram and TikTok to showcase flash sales, exclusive deals, and user-generated content. Interactive features such as polls, countdowns, and live shopping events can help drive engagement and amplify your reach.

Create a Sense of Urgency

Limited-time offers and countdown timers on deals encourage immediate action. Phrases like “only a few left!” or “offer ends soon!” can get shoppers to act quickly, ensuring your deals don’t get lost in the crowd.

Highlight Value Over Price

While discounts are important, focus on the overall value your brand brings to the table. Bundle products, offer free shipping, or provide unique perks like extended return policies to show customers why your deals are worth their attention.

With the right strategy, Black Friday can be more than just a sales event; it’s a chance to build brand loyalty and expand your customer base for the long term.

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