2.7 Billion People Can’t Be Wrong...
True, the social media mammoth may have tainted its reputation somewhat in the last year – but, with reassurance and added privacy features, it continues to attract people all over the world. With the majority of Facebook users still logging in or tapping open their app every day, that means plenty of people who, right now, are just waiting to engage with your brand.
Finding Your Ideal Path Through Facebook
Now, naturally, it’s all good knowing that there are many fabulous potential customers just sat there waiting to learn about you, but getting yourself in front of them is something different entirely. With a Facebook business page available completely free, many start-ups, SMEs and large organisations will already own one – not that it means they’re using it efficiently.
At Socially Powerful, the first step in any social campaign we assist with is to complete a comprehensive audit of your existing social footprint. We look at where you stand, where you want to be, how you’re going to get there, and what can be done to ensure you don’t veer off track. Crucially, we define the ideal journey each one of your customers needs to make to reach you – and then help them to walk it.
The bigger picture will be your overall marketing strategy, packed with high-impact messages that really tell your story, but within that will be lots of crucial, individual steps that each customer needs to take. We call these ‘micro-moments’, which essentially equates to marketing in the here and now – in the moment.
We ask what your audience is doing and why they’re doing it. How do they spend their time? What sorts of things are important to them? What makes them tick and pick one brand over a competitor? This way, we’re able to both creatively and precisely apply the strategy and tactics you need to succeed on the world’s most popular social platform.
Backing up everything we do is the one thing that many Facebook business users don’t have, or at least don’t know how to use effectively – data. This gives us the insights we need, and you need to know, to drive sales and generate an impressive return on investment.
To find out how powerfully you’re faring on Facebook or any other social platform, get in touch with our team of insight aficionados today. Call +44 (0) 0203 735 9054 or drop us an email at firstname.lastname@example.org. You can also, naturally, check out our own fine Facebook presence, and check out our blog for more information.