Top 20 Influencer Marketing Agencies in the UK in 2024

In today’s fast-paced digital world, influencer marketing has become one of the most powerful tools for businesses looking to connect with their target audiences. Whether you’re launching a new product or building brand awareness, working with the right influencer marketing agency can make all the difference.

But with so many options available, finding the perfect fit can be challenging. That’s why we’ve curated a list of the top 20 influencer marketing agencies in the UK with leaders who specialize in helping brands grow through the power of influencers. Whether you’re a start-up or an established brand, this guide will help you make an informed decision.

What Makes An Influencer Marketing Agency Belong To The Top?

When selecting an influencer marketing agency, it’s essential to understand what separates the best from the rest. Top agencies not only have a proven track record, but they also bring innovation, flexibility, and specialized knowledge to the table. Here are the most important factors to consider when evaluating an influencer marketing agency:

• Experience and Expertise: Look for an agency with experience in your industry and a diverse portfolio of successful campaigns.
• Influencer Network: A strong agency will have access to a vast network of influencers across various niches, allowing you to target the right audience.
• Data-Driven Approach: Leading agencies prioritize analytics to track performance and optimize campaigns in real time.
• Content Creation Capabilities: An agency should excel not only in influencer selection but also in creating compelling content that aligns with your brand’s voice.
• Transparency: Clear communication and full transparency regarding pricing, deliverables, and timelines are essential.
• Scalability: Whether your campaign is small or large, the agency should be able to scale its services to meet your needs.
• Compliance and Ethics: Ensure the agency follows industry regulations, including ASA guidelines, and promotes ethical marketing practices.

These Are The 20 Best Influencer Marketing Agencies in the UK

After thoroughly researching the UK’s influencer marketing landscape, we’ve compiled a list of the 20 best agencies that consistently deliver outstanding results. Whether you’re looking for a niche campaign or large-scale collaboration, these agencies offer a wide range of services to meet your brand’s unique needs.

1. Socially Powerful
2. Buttermilk
3. The Goat Agency
4. Brainlabs (Fanbytes)
5. Purple Goat
6. NewGen (Kairos Media)
7. Disrupt
8. The Social Shepherd
9. Influencer Marketing Factory
10. SevenSix
11. We Are Social
12. Social Chameleon
13. inBeat
14. CEEK
15. Billion Dollar Boy
16. Influencer
17. Upfluence
18. SEEN Connects
19. IMA
20. Sociably

1. Socially Powerful

At Socially Powerful, we pride ourselves on being the UK’s leading influencer marketing agency, delivering data-driven, results-focused campaigns that make an impact. Whether you’re looking to engage with micro-influencers or global celebrities, we know how to harness the power of creators to elevate your brand, drive engagement, and boost sales.

Our approach is a unique blend of creative storytelling and advanced technology, allowing us to connect your brand with the right audience in the most authentic way possible. Whether it’s TikTok, Instagram, YouTube, or any other platform, we craft bespoke strategies that ensure maximum impact and exceptional ROI, tailored specifically to your business goals.

Services:

• Full-Service Influencer Campaign Management
• Creative Content Creation & Strategy
• Influencer Identification & Partnership Management
• Performance Analytics & Real-Time Reporting
• Social Media Strategy & Paid Social Media Services

Why choose us?

• Data-Driven Campaigns for Maximum ROI
• Extensive Global Network of Influencers
• Tailored Strategies Across All Social Media Platforms
• Real-Time Campaign Analytics & Optimization
• Proven Success Across Multiple Industries

2. Buttermilk

Buttermilk is one of the UK’s most innovative influencer marketing agencies, known for its focus on building long-term relationships between brands and influencers. The agency’s approach is rooted in authenticity and storytelling, making sure that each influencer campaign resonates with the intended audience.

Buttermilk excels at bridging the gap between brands and content creators, helping businesses cultivate loyal communities rather than just one-off engagements. Their deep understanding of the UK market and social media trends ensures that campaigns are not only creative but also effective in driving measurable results.

Services

• Influencer Strategy & Campaign Management
• Brand & Influencer Relationship Building
• Social Media Content Creation
• Long-Term Influencer Partnerships
• Paid Social Media Campaigns

Why choose Buttermilk?

• Focus on Long-Term Influencer Relationships
• Storytelling-Driven Campaigns for Authenticity
• Expertise in the UK Social Media Landscape
• Customized Strategies for Niche Markets
• Measurable Results and Data-Driven Insights

3. The Goat Agency

The Goat Agency is a global influencer marketing powerhouse, renowned for its ability to create high-impact campaigns that resonate with audiences across different industries. With a strong foundation in performance marketing, The Goat Agency focuses on driving real business results through influencer marketing.

Whether it’s increasing sales, growing a community, or boosting brand awareness, The Goat Agency uses advanced data analytics to optimize every campaign. They work with influencers of all sizes, from micro to macro, and across all major social platforms, ensuring their clients are always ahead of the curve.

Services

• Full-Service Influencer Campaign Management
• Performance-Driven Influencer Marketing
• Cross-Platform Campaign Strategy
• Influencer Identification & Management
• Comprehensive Analytics & Reporting

Why choose The Goat Agency?

• Proven Expertise in Driving Measurable Business Results
• Global Network of Influencers and Creators
• Data-Driven Approach to Campaign Optimization
• Ability to Scale Campaigns for Any Industry or Market
• Expertise Across All Major Social Platforms

4. Brainlabs (Fanbytes)

Brainlabs, through its acquisition of Fanbytes, has become a major player in the influencer marketing scene in the UK. Specializing in Gen Z-focused influencer campaigns, Brainlabs helps brands connect with younger audiences through creative and engaging content. Their expertise lies in delivering tailor-made campaigns that utilize micro-influencers on platforms like TikTok, Instagram, and Snapchat.

Known for driving virality and engagement, Brainlabs uses advanced technology and analytics to ensure every campaign maximizes reach and impact. Whether it’s brand awareness or performance marketing, Brainlabs excels at turning trends into tangible results.

Services

• Gen Z-Focused Influencer Marketing
• Campaign Strategy & Management
• Influencer Identification & Relationship Management
• Content Creation & Amplification
• Social Media & Paid Media Integration

Why choose Brainlabs (Fanbytes)?

• Specialization in Gen Z Audiences and Platforms
• Track Record of Creating Viral Campaigns
• Advanced Analytics for Performance Tracking
• Expertise in Emerging Social Platforms like TikTok and Snapchat
• Strong Focus on Creative and Engaging Content

5. Purple Goat

Purple Goat is a unique influencer marketing agency with a strong emphasis on inclusion and diversity. Specializing in campaigns that reach the disabled community, Purple Goat ensures that brands can authentically connect with one of the most underserved and powerful audiences in the market.

The agency works closely with influencers who represent the disabled community, helping brands create campaigns that are both impactful and inclusive. Their approach is rooted in ethical marketing, ensuring that every collaboration respects the values and needs of their audience. Purple Goat stands out for its dedication to diversity and making meaningful connections through influencer marketing.

Services

• Inclusive Influencer Campaign Strategy
• Brand Awareness and Engagement Campaigns
• Social Media Marketing & Content Creation
• Targeted Influencer Identification & Management
• Campaign Performance Tracking & Reporting

Why choose Purple Goat?

• Specialization in Diversity and Inclusion Marketing
• Strong Focus on the Disabled Community
• Ethical and Authentic Campaigns
• Expertise in Building Long-Term Brand-Audience Relationships
• Unique Understanding of Underserved Audiences

6. NewGen (Kairos Media)

NewGen, part of Kairos Media, is a disruptive force in the influencer marketing world, combining innovative strategies with a deep understanding of youth culture and gaming. Known for its work with Gen Z and millennial audiences, NewGen excels in crafting influencer campaigns that leverage the latest trends in content creation.

Whether it’s working with Twitch streamers, TikTok stars, or YouTube creators, NewGen offers brands the chance to tap into engaged, digital-native audiences. Their expertise lies in delivering campaigns that are both creative and performance-driven, ensuring every brand they work with achieves maximum visibility and engagement.

Services

• Influencer Campaign Strategy & Management
• Gaming & Esports Influencer Partnerships
• Social Media Campaigns & Paid Media
• Content Creation for Emerging Platforms
• Campaign Performance Tracking & Analytics

Why choose NewGen?

• Expertise in Gaming and Youth Culture
• Specialization in Gen Z & Millennial Audiences
• Creative and Trend-Driven Campaigns
• Proven Track Record with Digital-Native Platforms
• Strong Focus on Engagement and ROI

7. Disrupt

Disrupt is an award-winning influencer marketing agency known for shaking up the traditional marketing landscape. Specializing in high-energy, attention-grabbing campaigns, Disrupt helps brands create memorable experiences through influencer partnerships. Whether it’s launching viral social media content or driving cultural conversations, Disrupt excels at making a lasting impact.

Their expertise spans across multiple industries, including fashion, beauty, and technology, and they work with both niche and macro influencers to amplify their clients’ messages. Disrupt prides itself on being at the forefront of creative trends, constantly pushing the boundaries of what’s possible in influencer marketing.

Services

• Influencer Marketing Campaign Management
• Viral Social Media Strategy
• Creative Campaign Development
• Influencer Relationship Management
• Real-Time Analytics & Reporting

Why choose Disrupt?

• Focus on Disruptive and Creative Campaigns
• Expertise in Driving Virality and Engagement
• Proven Success Across Multiple Industries
• Strong Relationships with Influencers Across Tiers
• Agile, Data-Driven Approach to Campaign Optimization

8. The Social Shepherd

The Social Shepherd is a full-service influencer marketing agency that stands out for its ability to combine creative content with a data-first approach. The agency’s focus is on building long-term, sustainable influencer relationships that help brands grow and retain their audiences.

Known for their hands-on approach, The Social Shepherd delivers tailored campaigns across social media platforms such as Instagram, TikTok, and YouTube. Their focus on performance ensures that every campaign is optimized for ROI, providing clients with measurable success and brand growth. From start-ups to established brands, The Social Shepherd has helped businesses of all sizes thrive in the digital space.

Services

• Influencer Campaign Strategy & Execution
• Social Media Advertising & Content Creation
• Audience Growth & Engagement Strategies
• Long-Term Influencer Partnerships
• Detailed Performance Reporting & Analytics

Why choose The Social Shepherd?

• Focus on Long-Term Influencer Relationships
• Strong Emphasis on Data and Performance
• Expertise in Audience Growth and Retention
• Proven Success Across Multiple Social Platforms
• Personalized, Hands-On Campaign Management

9. The Influencer Marketing Factory

The Influencer Marketing Factory is a globally recognized influencer marketing agency, known for helping brands connect with consumers through authentic, impactful influencer campaigns. Specializing in multi-channel strategies, The Influencer Marketing Factory is adept at leveraging platforms like TikTok, YouTube, and Instagram to deliver campaigns that drive engagement and conversions.

The agency works across a variety of industries, including fashion, technology, and beauty, helping brands of all sizes establish a strong social presence. Their expertise in influencer discovery, content creation, and campaign management makes them a go-to partner for businesses looking to amplify their brand’s voice.

Services

• Influencer Campaign Strategy & Management
• Influencer Discovery & Recruitment
• Social Media Content Creation
• Multi-Channel Campaign Execution
• Data-Driven Campaign Optimization

Why choose Influencer Marketing Factory?

• Global Expertise in Multi-Platform Campaigns
• Strong Influencer Recruitment and Relationship Management
• Experience Across a Range of Industries
• Creative and Performance-Focused Campaigns
• Detailed Reporting and Campaign Analytics

10. SevenSix

SevenSix is a boutique influencer marketing agency that prioritizes diversity and inclusion in every campaign. Focused on underrepresented voices, SevenSix works with influencers from marginalized communities to create authentic, impactful content for brands. Their campaigns resonate deeply with audiences who value diversity, helping brands align with current social movements while reaching broader demographics.

SevenSix offers full-service influencer marketing solutions, ensuring that their clients receive strategic, data-driven campaigns that reflect their values. Their passion for social impact, combined with their creative expertise, makes SevenSix a top choice for brands looking to engage authentically with diverse audiences.

Services

• Diversity-Focused Influencer Campaigns
• Brand Strategy & Campaign Management
• Social Media Content Creation
• Influencer Partnership Development
• Audience Engagement and Amplification

Why choose SevenSix?

• Strong Focus on Diversity and Inclusion
• Expertise in Representing Underrepresented Voices
• Authentic Campaigns Aligned with Social Movements
• Creative and Strategic Campaign Execution
• Data-Driven Campaign Performance Tracking

11. We Are Social

We Are Social is a leading global influencer marketing agency that excels at creating culturally relevant and trend-driven campaigns. The agency combines creativity, social insights, and a deep understanding of online communities to deliver influencer campaigns that engage and inspire.

With offices worldwide, We Are Social has a strong international presence, giving them the ability to work across different markets seamlessly. They specialize in full-service campaign management, from strategy to execution, ensuring that every campaign aligns with the brand’s goals and resonates with its target audience. We Are Social is particularly known for its work in fashion, entertainment, and consumer goods.

Services

• Global Influencer Campaign Strategy
• Full-Service Campaign Management
• Content Creation & Amplification
• Audience Insights & Social Listening
• Creative Development and Trend Analysis

Why choose We Are Social?

• Global Expertise and Market Reach
• Strong Focus on Cultural Relevance and Trends
• Seamless Campaign Execution Across Multiple Markets
• Comprehensive Social Media and Audience Insights
• Proven Success Across Multiple Industries

12. Social Chameleon

Social Chameleon is a top-tier influencer marketing agency known for its ability to turn influencers into trusted brand advocates. With a focus on creating tailored, results-driven campaigns, Social Chameleon works closely with both brands and influencers to ensure that their messaging is authentic and resonates with the intended audience.

Their hands-on approach means that they carefully manage every aspect of a campaign, from influencer selection to content creation and reporting. The agency has a strong track record in beauty, fashion, and lifestyle sectors, helping brands build long-term relationships with influencers that translate into measurable business results.

Services

• Influencer Marketing Strategy & Campaign Management
• Influencer Identification & Vetting
• Creative Content Development
• Audience Engagement Strategies
• Performance Tracking & Reporting

Why choose Social Chameleon?

• Focus on Authentic Brand-Influencer Relationships
• Tailored Campaigns for Beauty, Fashion, and Lifestyle Brands
• Hands-On Management from Strategy to Execution
• Expertise in Audience Engagement and Growth
• Comprehensive Performance Tracking and Insights

13. inBeat

inBeat is a fast-growing influencer marketing agency that stands out for its focus on micro-influencer marketing. The agency believes in the power of niche, hyper-engaged communities and helps brands tap into these audiences by leveraging micro-influencers. inBeat excels at running scalable campaigns that deliver high engagement and conversions, making them a preferred choice for brands looking to maximize ROI on a smaller budget.

With a focus on authenticity and organic growth, inBeat’s campaigns consistently deliver real results, helping brands build strong, loyal followings across platforms like Instagram, TikTok, and YouTube.

Services

• Micro-Influencer Campaign Management
• Influencer Recruitment & Vetting
• Content Creation for Social Media
• Audience Engagement and Growth Strategies
• Campaign Performance Reporting & Optimization

Why choose inBeat?

• Specialization in Micro-Influencers and Niche Communities
• Cost-Effective Campaigns with High Engagement
• Proven Ability to Drive Organic Growth
• Focus on Authenticity and Long-Term Results
• Expertise Across TikTok, Instagram, and YouTube

14. CEEK

CEEK is a London-based influencer marketing agency that specializes in helping brands create immersive, high-impact campaigns. With a focus on performance-driven marketing, CEEK provides brands with a comprehensive approach that includes influencer partnerships, digital strategy, and creative content development. Their campaigns are designed to maximize reach and engagement while ensuring that each brand’s message is delivered authentically.

CEEK works across various sectors, from fashion and beauty to tech and finance, offering personalized solutions that align with the brand’s goals. Their hands-on approach and commitment to innovation have earned them a reputation as a go-to agency for influencer marketing success.

Services

• Full-Service Influencer Marketing Campaigns
• Digital Strategy & Social Media Management
• Influencer Partnership Development
• Creative Content Production
• Data-Driven Performance Optimization

Why choose CEEK?

• Comprehensive Digital Strategy with Influencer Marketing Integration
• Proven Success Across Multiple Industries
• Focus on Creative, Immersive Campaigns
• Data-Driven Approach to Maximize ROI
• Tailored Solutions for Every Brand and Budget

15. Billion Dollar Boy

Billion Dollar Boy is a creative influencer marketing agency known for its cutting-edge approach to influencer campaigns. With a strong emphasis on creativity and technology, Billion Dollar Boy offers brands innovative solutions that drive engagement and ROI. They pride themselves on their ability to combine influencer marketing with performance marketing, ensuring that every campaign not only reaches a large audience but also delivers tangible results.

The agency has a diverse network of influencers and works across multiple industries, from beauty and fashion to technology and automotive. Billion Dollar Boy’s expertise in delivering large-scale campaigns makes them a trusted partner for global brands.

Services

• Influencer Marketing Strategy & Management
• Creative Content Production
• Performance Marketing Integration
• Social Media Campaign Execution
• Advanced Data & Analytics Reporting

Why choose Billion Dollar Boy?

• Combination of Creativity and Performance Marketing
• Proven Expertise in Large-Scale Campaigns
• Diverse Network of Influencers Across Industries
• Focus on Driving Measurable Results
• Strong Background in Creative Content Development

16. Influencer

Influencer is one of the UK’s top influencer marketing agencies, known for blending creativity with data to deliver impactful campaigns. The agency works with both global brands and emerging businesses, helping them reach their target audiences through tailored influencer strategies. Influencer uses its proprietary technology to streamline campaign management, making it easier for brands to connect with the right creators and measure their campaigns’ success in real-time.

With a focus on authenticity and storytelling, Influencer ensures that every campaign resonates with audiences in a meaningful way. Their work spans industries such as beauty, fashion, lifestyle, and technology.

Services

• Influencer Campaign Strategy & Management
• Influencer Relationship Building
• Content Creation & Storytelling
• Real-Time Campaign Analytics
• Multi-Platform Campaign Execution

Why choose Influencer?

• Proprietary Technology for Streamlined Campaign Management
• Focus on Authentic and Storytelling-Driven Campaigns
• Strong Relationships with Influencers Across Industries
• Expertise in Data-Driven Campaign Optimization
• Experience in Both Global and Niche Markets

17. Upfluence

Upfluence is a top influencer marketing agency that stands out for its powerful software solutions, allowing brands to easily find, manage, and track influencer campaigns. With a deep focus on technology, Upfluence offers a comprehensive platform that helps brands streamline the entire influencer marketing process. Their software enables brands to identify the perfect influencers based on performance metrics, engagement rates, and audience demographics.

Upfluence works with companies across various industries, delivering campaigns that drive meaningful engagement and conversions. By combining technology and influencer marketing, Upfluence allows brands to scale their campaigns efficiently and effectively.

Services

• Influencer Discovery & Recruitment
• Campaign Management Software
• Content Creation & Distribution
• Performance Analytics & Optimization
• Multi-Platform Campaign Execution

Why choose Upfluence?

• Proprietary Software for Influencer Discovery & Management
• Data-Driven Approach to Campaign Optimization
• Scalable Solutions for Brands of All Sizes
• Strong Focus on Metrics and Performance Tracking
• Global Network of Influencers

18. SEEN Connects

SEEN Connects is an innovative influencer marketing agency with a focus on creating authentic, engaging campaigns that build meaningful connections between brands and consumers. What sets SEEN Connects apart is their commitment to “human-first” marketing—prioritizing real stories and authentic voices over purely transactional influencer partnerships.

The agency works across various sectors, including fashion, tech, and lifestyle, using a blend of influencer marketing, content creation, and digital strategy to drive business growth. SEEN Connects takes a data-driven approach to measure campaign success, ensuring that each collaboration delivers both creative impact and measurable ROI.

Services

• Influencer Marketing Campaign Management
• Human-First Marketing Strategies
• Cross-Platform Social Media Campaigns
• Content Creation & Amplification
• Data-Driven Campaign Analysis

Why choose SEEN Connects?

• Focus on Authentic, Human-First Campaigns
• Proven Expertise Across Fashion, Tech, and Lifestyle
• Blends Creativity with Data for Maximum Impact
• Strong Commitment to Building Long-Term Relationships
• Hands-On Campaign Management and Optimization

19. IMA

IMA (Influencer Marketing Agency) is a globally recognized leader in influencer marketing, known for its data-driven approach to delivering high-impact campaigns. IMA partners with both local and international brands to craft custom strategies that align with brand values and goals. Their extensive network of influencers spans various niches, making it easy for them to match brands with the right creators.

IMA excels in full-service campaign management, from concept development and influencer identification to execution and reporting. Whether you’re looking to build brand awareness or drive conversions, IMA’s expertise ensures that your campaigns deliver measurable success.

Services

• Influencer Campaign Strategy & Management
• Content Creation & Development
• Influencer Identification & Recruitment
• Multi-Platform Campaign Execution
• Advanced Analytics & Reporting

Why choose IMA?

• Global Network of Influencers Across Niches
• Focus on Data-Driven Campaign Optimization
• Full-Service Campaign Management from Start to Finish
• Proven Success in Driving Measurable ROI
• Experience Working with Local and Global Brands

20. Sociably

Sociably is a luxury-focused influencer marketing agency that specializes in creating high-end campaigns for premium brands. Known for its work with luxury, fashion, and lifestyle clients, Sociably takes a highly personalized approach to each campaign, ensuring that the influencers they collaborate with perfectly reflect the brand’s ethos.

Sociably excels at crafting visually stunning, aspirational content that resonates with discerning audiences. With a strong network of influencers, including celebrities and high-profile creators, the agency ensures maximum reach and impact for every campaign. Their combination of luxury branding expertise and influencer marketing makes them a go-to agency for top-tier brands looking to maintain exclusivity while reaching new audiences.

Services

• Luxury Influencer Campaign Management
• High-End Content Creation & Production
• Celebrity & High-Profile Influencer Collaborations
• Social Media Strategy for Premium Brands
• Campaign Analytics & Reporting

Why choose Sociably?

• Specialization in Luxury and High-End Brands
• Access to Celebrity & High-Profile Influencers
• Expertise in Crafting Premium, Aspirational Content
• Tailored Campaigns for Niche Luxury Audiences
• Focus on Brand Exclusivity and Prestige

Why You Should Hire One Of The Top Influencer Marketing Agencies In The UK

Hiring one of the top influencer marketing agencies in the UK can transform your brand’s digital presence and drive real business growth. By working with experts who understand the local market and global trends, you can leverage influencers to connect with your target audience in authentic and meaningful ways. Top agencies offer:

• Access to Top Influencers: With established relationships with influencers across various niches, these agencies ensure that you partner with creators who align with your brand’s values.
• Creative Expertise: These agencies don’t just connect you with influencers; they help you craft campaigns that resonate, tell stories, and engage audiences across platforms.
• Data-Driven Insights: Leading agencies use advanced analytics to measure the success of your campaigns, ensuring that you achieve the desired ROI and reach your KPIs.
• Scalability: Whether your brand needs a local campaign or a global initiative, these agencies have the expertise to scale your influencer marketing efforts to match your business goals.

In conclusion, by choosing one of the best influencer marketing agencies in the UK, you gain access to their experience, networks, and expertise. This enables your brand to navigate the ever-changing social media landscape effectively, ensuring your marketing strategies are future-proof and impactful.