Spotify? Apple Music? Deezer? And now Video Podcasts through YouTube. Podcasts have become an ever-present in most people’s lives in recent times…we even do our own 😉 (link here)
As the world becomes busier and people’s time is sparser than ever before, the podcast format is incredibly popular. According to a recent study, audio content allows the listener to multitask, showing that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising.
Podcast audio content gives listeners the ability to dive into topics without having to set aside time to read or watch a video.
The advantage of the podcasting format is that it offers endless variety and options, they are also readily available and listening to one, requires little to no preparation, all you need is a smartphone.
Branded podcasts are one of the most powerful yet underused channels in our industry, with the number of podcasts rising by 50% Y-O-Y, the popularity and audience is there for the engagement.
Recent statistics show that 93% of people who start a podcast listen to most or all of the episode; in contrast, business-related videos of 30 minutes or longer have been found to culminate in a completion rate of only 14%.
Branded podcasts are an influential tool for building awareness and talking directly to potential customers in an organic way that informs, speaks to their interests, but doesn’t alienate or overwhelm them by coming across as overly commercialised.
Every great podcast is built on market-leading creative ideas. Nobody understands your brand better than you, we add the creative sauce that converts your brand knowledge, into podcast royalty. Whether you’re looking for brand awareness, product sales, web traffic etc, our team will build a strategy to knock your goals out of the park.Find out more 👉
Whether we’re recording voice or filming, we utilise the best-in-class technology to ensure the sound and images stand out from the crowd across all social platforms. Our studio editing team take into account the latest trends and attention strategies to ensure your podcast draws people in.Find out more 👉
We work with the leading podcast providers, including iTunes, Spotify and Google, utilising our in-house SEO team to ensure you’re optimised for the platforms. We engage our bespoke podcast marketing strategies to drive users to your podcast through paid media, influencer marketing and social community distribution. Whatever audience you’re looking to reach, we’ll find the interested.Find out more 👉
Access the entire influencer and celebrity market through Socially Powerful. Celebrities, social celebrities, hero, macro and micro-influencers. As the leading Influencer and Social Agency, we’ve got you covered and our campaigns guarantee performance, traffic and conversions.Find out more 👉
We’re that confident in our approach, we guarantee results for every campaign we run. If we don’t hit the KPI’s, you don’t pay us. Simple.
Combining our podcast marketing agency with our influencer marketing agency experience guarantees impactful performance for your brand, by connecting you to audiences that matter.Let's talk! 👉
Podcasts represent an opportunity to flip traditional marketing on its head and put your brand at the forefront of innovative storytelling and creativity to connect with today’s generation.
As the leading Podcast marketing agency, we plan and execute global social and influencer campaigns on the platform. Using our inhouse influencer tool, we’re able to identify the most engaging influencers before they become mainstream and pair them with your brand to achieve maximum success.