Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers.
Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends.
Nano-influencers have strong connections with their audience. They have established good relationships with their audience and one-on-one communication, which is much more intimate and engaging. Nano-influencers are more likely to answer almost every comment or question they get asked and provide meaningful answers to their questions.
WHY
Should you be using nano-influencers?
The engagement rate of nano-influencers is twice as high as that of other groups of influencers.
Most nano-influencers tend to make their content more niche and category-specific. This is why the use of nano-influencers allows brands to reach different segments and better position their products.
Nano-influencers are more cost-effective and tend to be fans of your brand. So working with them you not only have access to an engaged audience but someone who positively champions your brand.
Whether you need an influencer marketing agency in the UK or an influencer marketing agency in the USA, our global offices can assist you in creating powerful influencer campaigns that have lasting impact.
Socially Powerful is a paid media agency in the UK offering a range of services including media planning, campaign and project management, strategy, monitoring and optimization as well as research and evaluation.
Having established a prominent global influencer marketing agency, nano-influencer marketing has been instrumental in our journey since the very beginning. We've cultivated meaningful partnerships with highly engaged nano-influencers across a variety of platforms, including YouTube, TikTok, and Instagram, to champion some of the world's most iconic brands.
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Paid Social
Our digital marketing experts are wholly dedicated to harnessing paid media strategies to elevate your nano-influencer marketing campaigns, ensuring the utmost success for your brand across all social platforms. We enrich your investment by carefully curating compelling organic influencer content and extending its reach to a wider and highly engaged audience on social media.
On average, advertisements stemming from nano-influencers' channels outperform brand-owned media by an astonishing factor of 7X. We're here to illustrate how we can capitalise on this remarkable potential to amplify your nano-influencer marketing initiatives and drive significant growth for your brand.
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Video Production
Our in-house Video Production company, Socially Powerful Studios, is dedicated to producing tailored videos and compelling social content designed exclusively for micro-influencers. Creativity and excellence drive our productions. We specialise in crafting captivating social content that spans across TikTok, Instagram, YouTube, and various other digital platforms.
Our ultimate mission is to captivate audiences, cultivate positive sentiments, expand your dedicated follower base, and deliver tangible results, including heightened sales and brand growth, within the dynamic and evolving world of influencer marketing.
We are a global affiliate influencer marketing agency. Powered by technology, we source influencers across all demographics, social platforms and their performance.
Let's talk about how we can help you conquer the world of affiliate influencer marketing.
Socially Powerful is a leading B2B influencer marketing agency that transforms how businesses connect with their audiences. In today's competitive digital landscape, B2B influencer marketing is the key to amplifying your brand’s voice and driving impactful results.
With our expertise in influencer marketing for B2B, we empower brands to engage with industry leaders, thought influencers, and decision-makers across all social platforms. Discover how our tailored B2B influencer marketing strategies can elevate your business, increase visibility, and deliver measurable success. Let’s redefine your brand’s influence in the B2B world together!
We are a global sports influencer marketing agency. We enable brands to access the world of sports influencers, from the biggest names in the sporting world, to those pioneering new sectors.
Whether your business caters for mainstream sports or a much more niche pursuit, our global network of sports influencers can form a major part of your marketing strategy.
In today’s music-driven digital landscape, standing out requires more than just talent—it demands the right connections. As a leading music influencer marketing agency, Socially Powerful specializes in bridging the gap between brands and the world’s most influential music personalities.
Whether you’re looking to elevate your brand through influencer marketing for music or seeking to collaborate with top-tier talent, our music influencer agency delivers strategic partnerships that resonate. Let us amplify your message and connect you with passionate audiences through the dynamic power of music influencer marketing.
Our global network of Beauty Influencers mean more than makeup, they curate content that advocates self-esteem and social causes to build a strong sense of community.
Looking for a way to stand out in the crowded tech industry? Socially Powerful is your technology influencer marketing agency that can elevate your brand with cutting-edge influencer marketing strategies.
As a global leader in influencer marketing technology, we connect innovative tech brands with top-tier technology influencers to create campaigns that resonate and drive results.
Whether you're launching a new product or looking to grow your brand's presence, our technology influencer agency has the expertise to ensure your message reaches the right audience at the right time.
Socially Powerful is your go-to automotive influencer marketing agency, dedicated to driving your brand's success in the fast-paced automotive industry. We specialize in creating impactful influencer marketing campaigns that connect your automotive brand with influential personalities, from professional drivers to car enthusiasts.
Our data-driven strategies and creative storytelling ensure your brand stands out, engaging a dedicated audience and boosting your sales. Discover how our expertise in automotive influencer marketing can transform your brand’s presence and performance across all platforms.
Unlock the full potential of your brand with Socially Powerful, your premier fitness influencer agency. We specialize in fitness influencer marketing strategies that turn passionate fitness enthusiasts into your brand’s most vocal advocates.
Whether you're looking to collaborate with top-tier athletes or rising fitness stars, our global network of influencers brings unparalleled authenticity and engagement to every campaign. Join us and transform your brand's fitness presence into a dynamic force that drives results and inspires action.
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
