Blog

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Setting social media goals for the first time can be daunting. Nearly half of marketers find that aligning their social media efforts with company goals is a big struggle. This is likely because social media offers countless opportunities—deciding which ones to fit […]

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Analytics are an important part of any marketing venture. It allows you to extract data points and information on what is performing well and what needs improvement. This data fuels improvement and shows when a certain tactic works and when they don’t. It’s also r […]

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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Facebook is now one of the seasoned veterans in the social media world, and the algorithm has been ever-changing to meet the demands of a new generation, while still ensuring that the older generation is still viewing content that is exciting and interesting to them. […]

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In the ever-evolving landscape of social media, Instagram stands tall as a powerhouse platform that shows no signs of slowing down. For marketers, it's not just a place to share products; it's a vibrant marketplace buzzing with opportunities.  […]

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Thanks to Gen Z’s new attitude to wellness and health, the fitness industry is booming. With a  current industry market value of $87 billion, this number is expected to grow to $434.74 billion by 2038.  It is a fact that G […]

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A recent trend we have seen from various social media platforms is the introduction of paid subscriptions. This is where creators and influencers can offer fans and followers exclusive features and subscriber-only content for a monthly fee.  […]