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Mar 23, 2021
Social Media Platforms
WeChat Marketing Guide
WeChat is arguably the most popular social media app in China. Launched in 2011, WeChat evolved from an instant-messaging app to a lifestyle app for users in China. It now offers what Facebook, WhatsApp, Messenger, Venmo, Amazon, Uber, Apple Pay and more offer, all in […]
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Mar 23, 2021
Influencer News
Influencer Marketing vs. Traditional Marketing: Which is Best?
We have entered a digital era where consumers spend the majority of their time behind screens. In the past, consumers were enticed by TV and radio ads, billboards and flyers, but now they use social media and follow influencers that affect their purchasing decisions. […]
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Mar 23, 2021
Industry Trends
Old vs. New: How Sportswear Brands Use Social Media
During 2020, we saw a huge increase in consumers participating in at-home workouts. At home fitness influencers and brands—for example, Peloton—grew in popularity drastically during various lockdown periods. With the rise of workouts, the demand for activewear has […]
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Mar 19, 2021
Marketing News
Weekly Marketing News, 19th March 2021
This week we’ve seen TikTok launch a new ad library, Instagram introduce new messaging policies, Clubhouse announce a creator platform, Pizza Hut play Pac-Man and Malteasers overshare.
What is this?
Each week, […]
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Mar 19, 2021
Influencer News
The Biggest Esports Games Every Gamer Should Know
The gaming industry is one of the largest entertainment sectors in the world—larger than the music and film industry combined. A large portion of the gaming industry’s wealth comes from esports. Esports is essential to the gaming industry, with over 200 million es […]
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Mar 19, 2021
Industry Trends
How TikTok can Benefit Esports Teams
In recent years, esports and gaming have become major mainstream industries, evolving from a niche into central forms of entertainment. Esports was once a subset of sports culture, but it has grown into its own industry that’s on track to surpass $1.6 billion by 202 […]
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Mar 19, 2021
Social Media Marketing News
How to Use Video Content Marketing ?
Video content has become an everyday part of our lives, with YouTube, Snapchat, TikTok and live streaming apps becoming go-to channels for many consumers. Video marketing is convenient and effective for consumers and providers marketers with a versatile and sharable m […]
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Mar 18, 2021
Social Media Platforms
Best Time to Post on LinkedIn in 2023
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