Blog

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At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment […]

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Are you looking to sell something?  Today, providing your customers with a worthwhile shopping experience means combining interactive elements with the most-consumed type of content: video.  […]

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Are you an aspiring creator looking to grow your online presence to influencer status, but aren’t quite sure which platform is best to do this on?  It is super easy to just follow the money, but consider choosing a platform […]

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Typically reserved for the gamers of the world, live video streaming is breaking down barriers and securing its place in the online marketing realm.  […]

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New Instagram ads and links, Twitter goes TikTok, Kim K gets charged, and Just Eat’s new deli-VAR-y.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us f […]

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With there being influencers for just about anything nowadays, it comes as no surprise to us that travel influencers are a rapidly growing breed; boosting consumer desire for influencer marketing for travel and tourism […]

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In 2012, Instagram was acquired by Facebook. Since then, the platform has become a hub for advertising, communication and marketing; with over 25 million active business accounts on the platform by 2017.  Since then, Instagra […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]