Top 19 B2B Influencer Marketing Agencies in 2025

The top B2B influencer marketing agencies in 2025 include Socially Powerful, inBeat, Leadtail, Prohibition PR, OST, Thinkers360, Influencer Marketing Factory, Boss Digital, and HypeFactory which specialize in creating customized influencer marketing campaigns and providing better ROI for businesses.

Socially Powerful is an award-winning influencer marketing agency that provides culturally relevant campaigns for global brands like ASUS, YSL, and Toyota. The Influencer Marketing Factory is a global agency that creates data-driven, end-to-end influencer campaigns to help brands engage Gen Z and Millennial audiences across TikTok, YouTube, and Instagram. Obviously is another top tech-powered influencer marketing agency that delivers data driven marketing campaigns for B2B and B2C brands across platforms like Instagram, TikTok, and LinkedIn.

B2B influencer marketing means B2B brands partnering with social media personalities and industry experts to promote their products and services. B2B influencer marketing campaigns help brands increase awareness, improve thought leadership, amplify reach and visibility, and increase trust and credibility.

The top influencer marketing agencies are listed below.

1. Socially Powerful
2. inBeat
3. Leadtail
4. Prohibition PR
5. OST
6. Thinkers360
7. Influencer Marketing Factory
8. Boss Digital
9. HypeFactory
10. Sculpt
11. IZEA
12. Clickstrike
13. Ambitious PR
14. Thulium
15. NinjaPromo
16. Walker Sands
17. TopRank Marketing
18. NoGood
19. Obviously

1. Socially Powerful

Socially Powerful is an award-winning influencer marketing agency that provides influencer marketing, paid social media advertising, social strategy, and social commercial services to startups, small businesses, and enterprises. It was founded in 2017 and has offices in multiple locations worldwide which include the UK, the USA, China, Europe, and Dubai.

Socially Powerful organizes culturally relevant campaigns for global brands through Instagram influencer marketing, TikTok influencer marketing, YouTube influencer marketing, and Twitch influencer marketing. It has collaborated with leading global brands of different industries, such as alcohol, technology, food, beauty, fashion, gaming, and sports. These brands include L’Oreal, Primark, Hyundai, ASUS, YSL, Toyota, Crocs, and Tencent.

The free in-house AI-powered global influencer marketing and creative technology of Socially Powerful, Aria, gives influencers access to a vast database and customized campaigns according to the target audience. It led Medik8’s TikTok campaign with top creators and delivered 13M views, 28M mentions, and a 486% follower increase through engaging and educational skincare content across Europe.

Socially Powerful helps businesses build strong brand loyalty, expand reach to new audiences, drive more traffic, downloads, or sales, and offer a performance-based partnership.

Year Founded: 2017

Services Offered: Social media strategy, video content creation, exclusive social media consulting, LinkedIn ad management, B2B influencer campaigns, community management

Industries Served: Alcohol, technology, food, beauty, fashion, gaming, and sports.

Notable Clients: ASUS, Toyota, Beko, Biolage, Ralph Lauren, Primark, Lenovo, YSL, Hyundai, and Crocs

Office Locations: London (Headquarters), with offices in the US, China, the Middle East.

Team Size: 130+ people

2. inBeat

inBeat is a B2B influencer marketing agency that offers highly scalable and personalized influencer marketing campaigns to brands. inBeat uses micro and nano-influencersto help brands build authentic campaigns that generate high engagement and reach targeted B2B audiences effectively.

inBeat helps brands scale their presence by giving them access to the top 2% of content creators. This allows businesses to collaborate with influencers who have the most relevant reach and influence in their industries. This B2B influencer marketing agency is especially trusted by SaaS, eCommerce, and global B2B brands to improve their presence through social media.

This influencer marketing agency helps brands through its dedicated campaign management model, where each client receives personalized attention to make sure the influencer campaigns meet specific business goals, such as lead generation or brand awareness.

inBeat simplifies theinfluencer discovery process with a large influencer database. This influencer discovery process saves businesses time and also makes it easier for them to find the right influencers for impactful collaborations.

NielsenIQ partnered with inBeat to acquire global customers in 19 different countries, where inBeat managed 250+ international creators to produce multilingual content.

inBeat helps businesses improve brand visibility, offers customized campaigns, aligns strategies with business goals, improves performance-driven influencer efforts, scales globally through targeted placements, and delivers precision targeting for maximum impact.

Year Founded: 2018

Services Offered: Creative talent sourcing, relationship management, nano-influencer marketing, micro-influencer marketing, macro-influencer marketing, affiliate influencer marketing, celebrity marketing, B2B influencer marketing, creative strategy, comprehensive campaign management, cross-platform campaigns, localized campaign management.

Industries Served: Mobile apps, fashion, and DTC brands

Notable Clients: NYC votes, NielsenIQ, Bumble, Nordstrom, Bluehouse Salmon, Greenpark, Hopper, Got Milk?, Soylent, Unroll.me, Prose

Office Locations: New York, Los Angeles, Montreal (Headquarters), Toronto, Singapore, Miami, and London

Team Size: 51 to 200 employees

3. Leadtail

Leadtail is a B2B social media agency that helps marketers develop the right insights, social media strategy, and influencer relationships to engage target buyers. Leadtail helps B2Bcompanies connect with decision-makers through strategic partnerships with industry influencers. They create targeted and insight-driven influencer campaignsthat build trust, increase brand awareness, and drive meaningful engagement in professional markets, such as technology, healthcare, finance, and education.

This B2B agency uses buyer insights to guide campaign development so that influencer content aligns with the interests and behaviors of target audiences. Leadtail combines influencer marketing with services, such as social media management, social advertising, employee advocacy, and social strategy for events. These campaigns help brands in lead generation objectives while increasing their visibility and engagement.

Leadtail uses real-world buyer data to make relevant, strategic, and results-driven marketing efforts. They have worked with well-known B2B brands like Adobe, Oracle, and Cisco, which shows they deliver impactful campaigns that improve brand reach and credibility in competitive markets.

Leadtail helps businesses grow their brand influence and reach decision-makers through strategic social media management, thought leadership programs, influencer engagement, and data-driven audience insights.

Year Founded: 2012

Services Offered: Social media management, B2B influencer marketing, social advertising, social customer insights, social for events, and employee advocacy

Industries Served: Computer software, financial services, hospital, health, and wellness, internet, information technology, marketing and advertising, professional services, public relations

Notable Clients: Adaptive Insights, Sage Intacct, LeanData, BlueJeans, SearchForce, Wix, Velo3D, people.ai, and A10

Office Locations: Portland, Oregon (US)

Team Size: 11 to 50 employees

4. Prohibition PR

Prohibition PR is a multi-award-winning B2B influencer marketing agency based in Leeds, UK, that offers a fully integrated approach to public relations, social media, and influencer marketing. This influencer marketing agency helps B2B brands run targeted influencer campaigns that align with business goals.

Prohibition PR partners with industry-relevant influencers who speak directly to the audience and build credibility. They shape all the campaigns by data and continuously optimize to improve performance over time.

This influencer marketing agency has experience across sectors like technology, retail, higher education, and corporate, so their team understands how to reach niche audiences and drive real engagement. Their client list includes well-known brands like Kurt Geiger, Equans, Bigen, and Furn, and their work consistently delivers on brand awareness, media exposure, and lead generation.

Prohibition PR provides creative and data-driven influencer marketing campaigns that build credibility, trust, and engagement for B2B brands.

Year Founded: 2011

Services Offered: Influencer Marketing, PR Strategy & Media Relations, Social Media Marketing, Content Creation, Video Production, Crisis Comms, and Paid Social

Industries Served: Retail, Property, Food & Drink, FMCG, Luxury, Tech, Public Sector, Higher Education, and Automotive

Notable Clients: Kurt Geiger, Equans, Bigen, Furn, Lansinoh, Barbour, Interflora, Goldsmith

Office Locations: Leeds City Centre (UK)

Team Size: 11 to 50 employees

5. OST

OST is a multi-award-winning B2B social media and influencer marketing agency that specializes in planning, managing, and executing global influencer programs, particularly for technology and enterprise brands.

OST offers end-to-end services that help B2B companies integrate influencers into their broader digital marketing strategies. They handle all stages of influencer engagement professionally, from identifying the right influencers through in-depth analysis to managing contracts, collaborations, and performance evaluation. This influencer marketing agency has a strong track record of working with over 1,000 top influencers globally, particularly in industries like tech, finance, agritech, and manufacturing. It delivers measurable business value, improves brand credibility, and amplifies online reach through its customized influencer strategies.

OST helps B2B brands increase their digital presence and drive ROI by aligning them with the right influencers through data-driven and globally managed campaigns.

Year Founded: 2009

Services Offered: Social media strategy, B2B influencer marketing, LinkedIn marketing, B2B paid social, social media management, global B2B social media, and social media executive communication

Industries Served: Finance, Technology, Manufacturing, and Agriculture

Notable Clients: Salesforce, Dell Technologies, Dassault Systèmes, Sage, Constant Contact

Office Locations: Cambridge (UK Headquarters), New Jersey (US)

Team Size:11 to 50 employees

6. Thinkers360

Thinkers360 is a specialized B2B influencer marketing agency and platform thatconnects businesses with a curated and opt-in network of thought leaders, industry experts, and professional influencers across a wide range of sectors, such as B2B, technology, consulting, professional services, healthcare, sustainability, finance, and education.

Thinkers360 focuses on real-world expertise, the quality of content, and the depth of influence within niche industries. It serves as a hub for thought leadership that helps B2B brands engage with credible influencers such as analysts, authors, consultants, and speakers to create authentic content and campaigns.

Thinkers360 improves brand visibility, credibility, and engagement through customized partnerships and strategic content distribution. It is designed not just for influencer marketing but also for broader collaboration, including webinars, co-authored articles, and speaking engagements.

Year Founded: 2017

Services Offered: Social media marketing, public relations, product marketing, brand marketing, growth marketing, content marketing, influencer discovery and engagement, analytics, and performance tracking.

Industries Served: Technology, business services, AI and machine learning, supply chain and logistics, finance, and sustainability.

Notable Clients: CISCO, IBM, PlexiCam, PROS, SAP Ariba

Office Locations: Highland Village, Texas (Headquarters)

Team Size: 2 to 10 employees

7. Influencer Marketing Factory

The Influencer Marketing Factory is a full-service global influencer marketing agency that helps brands connect with Gen Z and Millennial audiences through creative, data-driven campaigns across platforms like TikTok, YouTube, and Instagram.

The Influencer Marketing Factory creates end-to-end influencer marketing campaigns to help both Fortune 500 companies and small-to-medium businesses. This influencer marketing agency combines creativity with detailed analytics to make customized strategies according to clients’ business objectives, such as increasing brand awareness, generating leads, or establishing thought leadership. Their primary offerings include audience analysis, influencer identification, content production, paid advertising integration, and in-depth performance tracking.

The Influencer Marketing Factory delivers creative, data-driven influencer campaigns to brands that effectively engage target audiences and generate measurable ROI for them.

Year Founded: 2018

Services Offered: Influencer marketing, UGC agency, paid advertising, influencer talent agency, campaign management, and content creation

Industries Served: Technology and consumer electronics, entertainment and music industry, consumer goods and lifestyle brands, automotive industry, beauty and personal care, and gaming and interactive entertainment sectors

Notable Clients: Google, Meta, Sony Music, HiSense, Kohler, ASUS, Universal Music, FOREO, Warner Music Group, Unilever, Hyundai

Office Locations: Miami, Florida, New York, Los Angeles, London, San Francisco

Team Size: 51 to 200 employees

8. Boss Digital

Boss Digital is a UK-based full-service B2B influencer marketing agency that uses influencer partnerships with strategic digital marketing to improve brand visibility, trust, and performance, particularly for professional services and technology-driven industries.

Boss Digital creates authentic influencer collaborations according to a brand’s values and target audience. They combine influencer vetting, content strategy, SEO optimization, and performance tracking to create data-driven and ROI-focused campaigns.

Boss Digital helps different B2B sectors, such as finance, technology, healthcare, education, and law. It also helps nonprofit, startup, or established firms by creating customized campaigns for long-term digital growth and credibility.

Year Founded: 2010

Services Offered: Influencer Vetting and Partnerships, content strategy and optimization, SEO and digital presence improvements, performance tracking and analytics, ROI-focused campaign management, paid advertising, email marketing, web design, and development

Industries Served: Charity, law, fitness sectors, technology, B2B, professional services

Notable Clients: Heart UK, Wilson Partners, Blanchards Law, Anaphylaxis UK, Creative Computing

Office Locations: Slough, Burnham

Team Size: 2 to 10 employees

9. HypeFactory

HypeFactory is a full-cycle influencer marketing agency that specializes in AI-powered B2B and B2C influencer campaigns by using data-driven tools to match brands with the most relevant influencers and maximize their marketing impact.

HypeFactory uses advanced AI tools like HypeAuditor and HypeDetect to carefully analyze influencer profiles and audience data. They help both B2B and consumer markets by creating customized influencer marketing strategies based on business objectives, brand values, and audience insights. HypeFactory offers end-to-end campaign management, from influencer vetting and contract negotiation to performance tracking and ROI optimization. Their multilingual team and global network make them ideal for brands seeking international reach. HypeFactory combines technology with strategic execution to deliver measurable results and scalable growth for brands across various industries, such as gaming, mobile gaming, mobile apps, B2B, FinTech, FoodTech, real estate, FMCG, and beauty.

Founded Year: 2016

Services Offered: Talent management and exclusive roster, AI-driven influencer matching, full-funnel influencer marketing, performance marketing, creative influencer projects, experiential influencer marketing, B2B influencer marketing

Industries Served: Fashion, beauty, gaming technology, lifestyle B2B, B2C, and DTC (Direct-to-Consumer)

Notable Clients: MrBeast, Strikerz, Manta Sleep, Lineage II, Flexispot, Wuplo, Vivid, Surfshark VPN

Office Locations: Cyprus (Headquarters), Belgrade

Team Size: 51 to 200 employees

10. Sculpt

Sculpt is a B2B social media and influencer marketing agency that builds strategic and platform-agnostic customized influencer campaigns for mid-market, enterprise, and growth-stage startups to increase brand awareness, engagement, and business growth.

Sculpt was founded in 2012 and is based in Iowa City. They use influencers for B2B audiences to create comprehensive influencer marketing strategies according to the business objectives. Sculpt implements its influencer programs in three phases which include covering strategy, influencer outreach, and campaign execution.

Sculpt uses both organic and paid social strategies to spread brand stories through influencers, especially on platforms like LinkedIn, TikTok, and YouTube.

Sculpt helps B2B brands to connect with their audience by optimizing all campaigns for maximum ROI and strategic outcomes.

Year Founded: 2012

Services Offered: B2B influencers, B2B social ads, influencer strategy development, video content creation, LinkedIn ad management, and community management

Industries Served: B2B technology, software, industrial brands, manufacturing, and business services

Notable Clients: Pearson Learners, Blend, Remote, Sun Pacific, ICR Iowa, MetaCommunications, MidWestOne Bank

Office Locations: Iowa City

Team Size: 11 to 50 employees

11. IZEA

IZEA is a leading influencer marketing agency that builds and manages data-driven campaigns for B2B and B2C brands through a combination of full-service solutions and a powerful influencer collaboration platform.

IZEA helps brands find and partner with influencers who align with their values and audience. This marketing agency supports clients at every step of the influencer marketing process, such as strategic planning, influencer outreach, project management, compliance checks, and performance tracking.

IZEA offers a software platform, Flex, that allows businesses to search for influencers and manage content. IZEA designs campaigns that deliver clear and measurable outcomes. IZEA has successfully partnered with major brands like Acer, Toyota, and Tyson, which shows its ability to execute high-impact B2B influencer campaigns.

Year Founded: 2006

Services Offered: Creator strategy, creator partnerships, content studio, performance marketing, social commerce, creator experiences

Industries Served: Automotive, beauty, technology, fashion, and retail

Notable Clients: Freddy, Toyota, Superman, Minecraft, Acer, Guess, KIA, Netflix, Tecno, U.S. Marine Corps, Tyson, Barilla, Yamaha, IKEA

Office Locations: Orlando (Headquarters), California, Colorado, Illinois, New York, and Canada

Team Size: 51 to 200 employees

12. Clickstrike

Clickstrike is a specialized B2B influencer marketing agency that helps SaaS and technology companies connect with industry-relevant influencers to build credibility, drive engagement, and generate leads through customized and data-driven campaigns.

Clickstrike connects software and tech brands with influencers who have a strong presence in the SaaS sector. This B2B influencer marketing agency builds campaigns around content that speaks directly to target audiences. It provides custom marketing strategies designed to fit each client’s specific goals. Their campaigns are powered by advanced analytics that track performance in real time. Their clients receive detailed insights to refine and improve their marketing efforts.

Clickstrike allows businesses to launch influencer campaigns without long-term contracts to give companies flexibility and full control over their marketing activities. Its services are built for brands that want results without making ongoing commitments.

Year Founded: 2018

Services Offered: SAAS Influencer Marketing, SAAS PR, Earned Media, SAAS PPC, Paid Ads, SaaS SEO, Link Building, and B2B SaaS Lead Generation

Industries Served: SaaS, AI and Machine learning, Fintech, Blockchain, Enterprise software, and emerging technology sectors

Notable Clients: Acorn, Neurahub, Gilded, Stack, Zenith

Office Locations: New York, US (Headquarters)

Team Size: 11 to 50

13. Ambitious PR

Ambitious PR is an award-winning B2B influencer marketing agency that integrates strategic thinking with marketing communications and digital public relations to deliver targeted and strategic communication campaigns for brands.

Ambitious PR aligns influencer campaigns with public relations goals, such as building credibility, increasing visibility, shaping brand perception, and establishing thought leadership. This marketing agency identifies and builds relationships with influencers who match the client’s brand, values, and audience. Itcustomizes each campaign through detailed research, influencer mapping, and personalized content development.

Ambitious PR delivers campaigns that are authentic and reach the right decision-makers. This influencer marketing agency also measures campaign performance and offers strategic adjustments to improve results over time.

Year Founded: 2012

Services Offered: Research and Insight, Persona Mapping, Channel and Audit Mapping, Campaign Development, Message Development, B2B PR Services, Thought Leadership, B2B Influencer Marketing, Social Media Services, Content Strategy, and Content Marketing

Industries Served: Technology, ESG (Environmental, Social, and Governance), property and placemaking, professional services, financial services, education and skills, healthcare, public sector, and sustainability

Notable Clients: PeopleCert, Xledger, Telefonica, Healix, ICAEW, ASDAN, HCA Healthcare

Office Locations: Bristol, UK

Team Size: 11 to 50 employees

14. Thulium

Thulium is a B2B influencer and social media marketing agency that helps B2B and enterprise brands grow through strategy and analytics. They specialize in creating influencer programs to help their clients grow within their industry peer groups.

Thulium uses artificial intelligence, machine learning, data, and analytics to create smart and future-forward social media campaigns that drive measurable business value. This influencer marketing agency operates globally with a team of digital strategists, data scientists, and creative professionals. It creates customized influencer marketing and social media strategies that amplify brand voices and increase client engagement through innovative and results-driven approaches.

Thulium helps B2B brands by building thought leadership through credible influencers which delivers measurable results through data-driven insights, and supporting enterprise growth with AI-powered storytelling.

Year Founded: 2011

Services Offered: Social Media Marketing, Social Media Analytics, Paid Advertising

Industries Served: Technology and software, telecommunications, enterprise services, data and analytics

Notable Clients: Berkshire Hathaway, AT&T, WordPress, CVS Health

Office Locations: Boulder (Headquarters), Cambridge, Houston

Team Size: 11 to 50 employees

15. NinjaPromo

NinjaPromo is a B2B-focused MaaS (Marketing-as-a-Service) agency that specializes in influencer marketing and helps B2B brands connect with trusted industry influencers for measurable business growth through strategic and data-driven campaigns.

NinjaPromo helps B2B brands match them with relevant and vetted influencers across industries like fintech, SaaS, crypto, and healthcare. They build a complete marketing funnel, from auditing and strategy development to influencer matchmaking, campaign management, performance optimization, and analytics.

NinjaPromo has expertise in multi-channel marketing and blends influencer marketing with other services like SEO, paid media, and content creation to deliver integrated campaigns customized for maximum business impact.

This influencer marketing agency helps B2B brands increase awareness, generate leads, and achieve scalable growth without the need for a full in-house team.

Year Founded: 2017

Services Offered: Influencer marketing, development of a marketing strategy, SEO, PPC, Social Media Marketing, PR, CRO, Email Marketing, Branding, Web Design

Industries Served: B2B, small businesses, startups, fintech, crypto, SaaS, mobile, and e-commerce

Notable Clients: Huobi, Samsung, Logitech, Stripe, Affyn, Burger King, Lisk, Nestle, Green Man Gaming, Maverick Games

Office Locations: London, New York, Dubai, Singapore, Hong Kong, Vilnius

Team Size: 51 to 200 employees

16. Walker Sands

Walker Sands is an integrated B2B influencer marketing agency that uses an Outcome-Based Marketing (OBM) approach to focus on specific business outcomes and objectives clients want to achieve, rather than just marketing channels or activities.

Walker Sands creates customized and outcome-oriented strategies that use B2B influencers and thought leaders to build brand credibility, drive engagement, and improve reputation within targeted industries. Their influencer campaigns align with business goals like audience loyalty, positive brand sentiment, executive leadership positioning, lead generation, and brand reputation through social media, paid media, research, and original content.

Walker Sands helps B2B brands achieve business objectives by creating customized influencer strategies using multichannel campaigns, targeted media outreach, paid media, and original content to build brand credibility, engagement, and drive results.

Year Founded: 2001

Services Offered: Insights and Strategy, Public Relations, Demand Generation, Creative Services, Content Creation, Branding, Social Media, and Web Design

Industries Served: Technology, healthcare, manufacturing, professional services consulting, supply chain and logistics

Notable Clients: Sophos, Kaseya, Aaptive, Visier, Cisco-Eagle, Kaleidoscope, AHEAD, Semrush, Insider Intelligence, DailyPay, G2 Crowd

Office Locations: Chicago, Boston, Seattle, San Francisco

Team Size: 51 to 200 employees

17. TopRank Marketing

TopRank Marketing is a full-service B2B influencer marketing agency that creates custom, data-driven influencer marketing strategies. It was founded in 2001 and is headquartered in Minneapolis, Minnesota.

This influencer marketing agency uses its large network, expertise, and innovative relationship-driven approach to help brands build authority, trust, and measurable impact through authentic influencer collaborations. They align their influencer campaigns with a brand’s unique audience and business goals. They build authentic and long-term relationships with influencers by combining data-driven insights with creative content co-creation to share brand messages.

Brands partner with TopRank Marketing to access a relationship-focused influencer marketing approach that maximizes campaign success and integrates fully with existing marketing strategies.

Year Founded: 2001

Services Offered: Influencer strategy and planning, Influencer Identification and Recruitment, Co-created and Sponsored Influencer Content, Campaign Management, Performance Tracking, and Influencer Event Packages

Industries Served: Technology, software, healthcare, sustainability, social networks, and enterprise business sectors

Notable Clients: Demandbase, Mitel, Cherwell, Sprinklr, SAP

Office Locations: Minneapolis, Minnesota

Team Size: 11 to 50 employees

18. NoGood

NoGood is a full-service growth and influencer marketing agency that provides hyper-targeted and data-driven influencer campaigns to drive authentic community engagement, user acquisition, and revenue growth for startups and established brands across a range of industries, such as SaaS, Healthcare, Fintech, B2B, Consumer, and AI spaces.

NoGood combines performance marketing with creative influencer strategies to give scalable and ROI-focused campaigns. NoGood helps brands grow by identifying high-performing influencers which optimizes messaging through ongoing testing, and integrating influencer marketing into larger growth frameworks.

This influencer marketing agency has experience in both B2B and consumer-based sectors, so it customizes influencer campaigns to drive measurable business outcomes and meaningful audience connections. They helped JVN Hair to become one of the fastest-growing hair brands in the nation and won an award for best creator-led and performance beauty campaign in 2022.

Year Founded: 2016

Services Offered: Social Ads, Paid Search, performance branding, SEO, AEO, Content Marketing, Marketing Analytics, CRO, Lifecycle Marketing, Fractional CMO, Video Marketing

Industries Served: SaaS, healthcare, fintech, B2B, e-commerce, and AI

Notable Clients: Inflection, Invisibly, JVN Hair, SteelSeries, CheckSammy, SparkCharge, payzer, ByteDance, Rivet

Office Locations: New York

Team Size: 11 to 50 employees

19. Obviously

Obviously is an award-winning full-service influencer marketing agencythat creates customized and data-driven campaigns for B2B and B2C brands. It was founded in 2014 and has its headquarters in New York City, with additional offices in San Francisco, Paris, and Sydney.

Obviously is a tech-powered and end-to-end influencer marketing platform that provides innovative and scalable solutions. This marketing agency uses its proprietary AI and influencer database, with over 400,000 influencers to match brands with ideal creators based on audience demographics, engagement, and brand alignment. It has executed 152,562 influencer collaborations, delivered over 5.1 billion organic impressions, and produced 425,634 unique pieces of content.

This influencer marketing agency helps brands execute campaigns across multiple platforms like LinkedIn, Instagram, and TikTok with its services, such as influencer vetting, content creation, campaign strategy, and real-time performance analytics.

Year Founded: 2014

Services Offered: Influencer Identification and Vetting, Campaign Management and Strategy, Content Creation and Amplification, Performance Tracking and Optimization, Proprietary Technology Platform

Industries Served: Consumer goods, technology, retail, and entertainment

Notable Clients: Amazon, Ford, Google, Ulta Beauty, Lyft

Office Locations: New York, Paris, Los Angeles, San Francisco 

Team Size: 51 to 200 employees

What is B2B Influencer Marketing?

B2B influencer marketing is a strategic approach through which businesses partner with experts, thought leaders, or influencers within a specific industry to promote their products or services. These influencers partner with B2B brands with their own credible and loyal target audience of decision-makers who trust their insights.

Influencers use different B2B influencer marketing campaigns to increase awareness about the brand, improve thought leadership, amplify reach and visibility, and increase trust and credibility. These B2B influencer marketing campaigns include contests/giveaways, sponsored posts, influencer gifting, affiliations, and product collaborations. B2B buyers value third-party interactions 1.4 times more than digital supplier interactions, according to a survey conducted by Gartner.

What Is the Cost of B2B Influencer Marketing in 2025?

The cost of B2B influencer marketing in 2025 ranges from about £500 to over £20,000 per post. These B2B influencer rates depend on the influencer level, content type, and platform, with additional agency fees.

Nano influencers charge £500 to £2,000 per post and offer access to niche professional audiences with good engagement. Micro influencers cost between £2,000 and £8,000 per post. Macro influencers usually charge £8,000 to £20,000 or more for video content, which is 2 to 3 times more costly than image posts. Mega influencers demand £20,000 and above per post.

How Does B2B Influencer Marketing Help Small Businesses?

B2B influencer marketing helps small businesses by increasing brand awareness and building credibility through trusted industry voices. It allows small companies to reach specific audiences, gain the trust of the audience quickly, shorten sales cycles, and save marketing costs by using influencers who already have strong relationships and authority in their industries.

How Does B2B Influencer Marketing Help Service-Based Businesses?

B2B influencers help service-based businesses by increasing brand awareness, driving targeted web traffic, and generating qualified leads. Influencers also promote user-generated content, improve SEO, and increase brand sentiment, which helps service-based brands to connect more authentically with audiences.

How Does B2B Influencer Marketing Help E-commerce Brands?

B2B influencer marketing helps e-commerce brands by partnering with influencers who share the same audience, building trust, and encouraging purchases. It offers cost-effective campaigns with micro-influencers, allows brands to work with many influencers at once, and brings higher ROI than traditional marketing.

How Does B2B Influencer Marketing Help Large Enterprises?

B2B influencer marketing helps large enterprises by building trust and credibility, expanding targeted reach, increasing brand visibility, driving qualified leads, shortening sales cycles, and making the company a thought leader. It uses experts to engage niche decision-makers and develop long-term partnerships for better growth and ROI.

What Are the Benefits of Working With a B2B Influencer Marketing Agency?

The benefits of working with a B2B influencer marketing agency are listed below.

• Top B2B influencer marketing agencies help brands increase their awareness and visibility among their target audience to share their brand’s message.
• Best B2B influencer agencies build trust and credibility by promoting your products and services through influencers.
• A B2B influencer agency gives your business access to a niche audience that is more interested in your solutions and services.
• The best B2B influencer marketing agency shortens the sales cycle by introducing the brand’s offerings earlier and influencing decision-makers through expert recommendations.
• Many B2B influencer marketing agencies generate higher engagement rates through authentic content customized for professional audiences with relevant needs and interests.
• Top B2B influencer agencies develop strategic content plans that align with your business goals and communicate value clearly to your ideal customer base.

How to Choose a B2B Influencer Marketing Agency?

To choose a B2B influencer marketing agency, consider the factors listed below.

• Choose a B2B influencer marketing agency that has experience relevant to your brand. Make sure they understand your market, audience, and business challenges.
• Look for a B2B influencer marketing agency that maintains verified connections with relevant B2B influencers for more authentic collaborations.
• Check the ability of the B2B influencer marketing agency to develop customized marketing plans that show your brand’s voice.
• Check the B2B influencer marketing agency’s transparent measurement of campaign performance through detailed reports on engagement, leads, conversions, and ROI to optimize ongoing marketing efforts.
• Choose a B2B influencer marketing agency that offers comprehensive end-to-end services, such as influencer discovery, content creation guidance, negotiation, campaign management, and post-campaign analysis.
• Review positive feedback and success stories from previous B2B clients to assess the agency’s capability to deliver impactful campaigns and build trust.

How to Hire an Agency for B2B Influencer Campaigns?

The steps to hire an agency for B2B influencer campaigns are listed below.

• Clearly define the goals you want to achieve with your influencer marketing campaigns, such as increasing brand awareness, driving sales, or improving your social media presence.

• Conduct thorough research and shortlist B2B influencer agencies based on their expertise, reputation, and the types of services they offer.

• Review the B2B influencer agency’s past campaigns and select an agency with a proven track record of successful campaigns to gain a high return on your marketing efforts.

• Verify the large network of influencers of the selected B2B influencer marketing agency across all platforms and niches to create authentic and relevant campaigns.

• Understand the B2B influencer agency’s approach to influencer marketing, such as how they plan, execute, and measure the success of campaigns.

• Inquire about the technology and platforms that the selected B2B influencer marketing agency uses for campaign management, influencer discovery, and analytics.

• Discuss all the upfront costs with the influencer agency to avoid any hidden fees according to the required services.

• Schedule a consultation with the chosen B2B influencer marketing agency and discuss your brand’s needs and goals in detail to measure the agency’s understanding of your brand.