The 2025 Marketing Campaigns That Have Already Won The Year

We may only be two weeks into the year, but that hasn’t stopped brands from releasing some major 2025 marketing campaigns. 

From Brooke Shield re-defining how the beauty industry markets to older women, to Doritos finally bringing back its “Crash the Super Bowl”, the year has already seen some incredible 2025 marketing campaigns from our favourite brands. 

2025 is sure to be a big year for marketing, with luxury re-inventing itself, TikTok’s presence in the United States under question, and consumers demanding more authentic advertising than ever. 

So, what campaigns have caught our eye, and what can they tell us about successful marketing in 2025? 

WHAT MAKES AN EFFECTIVE CAMPAIGN IN 2025? 

What makes an effective marketing campaign in 2025? We have crafted the perfect recipe. 

You will need: 

• 1 cup of relatability 
• A splash of cynicism 
• 2 teaspoons of influencer marketing 
• ½ cup of uniqueness 
• A whole lot of brand authenticity 

Ultimately, the key to marketing campaign success in 2025 is being yourself. As cheesy as that sounds, consumers have proven throughout 2024 that they are done with overly perfect, carefully crafted marketing. 

Instead, they want brands with relatability, who are able to remain authentic in the face of the industry. Brands with a unique point of view and tone of voice, rather than those that continue to drag up cliches and trends of the past. 

The way in which brands activate influencer marketing in 2025 is a crucial piece of this. 2024 saw consumers grow suspicious of influencer marketing, spurning influencer trips and the unrelatable celebrity. Accounts such as Marc Jacobs grew in popularity instead, through working with smaller influencers with cult followings over the classic Kardashian-era names. 

Some brands have already caught on to this new era, producing incredible 2025 marketing campaigns that show off their brand’s soul and appeal to the modern consumer, rather than sticking to the status quo. 

BROOKE SHIELDS “COMMENCE” 

@shopcommence

Behind the scenes with Commence ✨ we’re so excited to share it with you! From the perfect shot to the tiniest detail, it’s all about celebrating beauty, confidence, and the journey that gets us there. #shopcommence @Brooke Shields

♬ Love You So – The King Khan & BBQ Show

Brooke Shield’s hair-care brand “Commence” may only be 7 months old, but it is already making major splashes in the beauty industry. 

Shields has made a name for herself speaking up for women over 40, and demanding society see their beauty as it is; rather than crafting new and sneaky ways to make them feel guilty for merely aging. 

Commence’s first brand campaign has recently launched on both Meta and Google, aided with paid media. The campaign focuses on the brand’s 40-plus target audience, rewriting these consumers into the narrative. Shields has pointedly stated that less than 1% of advertising features women who are 60 years or older, even though one in six people is 65. 

According to Shields, the campaign’s goal is “to celebrate [their] brand values – aging gracefully and fearlessly, with joy and authenticity – in an approachable and creative format”, and it has been doing just that! Through a series of beautifully shot images of older women smiling gleefully, the campaign perfectly conveys the essence of Commence. 

One shot sees Shields grinning next to the words  “I can take a compliment”. The result is a self-aware, joyous celebration of her place in the world and her beauty as an older woman. This message has connected deeply with audiences, who have bumped Commence’s sales by 50% over the past 8 weeks. 

Commence has hit the nail on the head. Their brand mission, to help older women feel confident, comes from a place of true passion. This is perfectly exemplified through their marketing campaign, thus connecting with their target audience and beyond successfully. 

BUMBLE X AMELIA DIMOLDENBURG

@bumble

*note to self: you’re perfect, Amelia Dimz said so 💅

♬ original sound – Bumble

Bumble is kicking off its 2025 marketing campaigns with a bang; Amelia Dimoldenburg. 

Known for her off-kilter humour and dating series, Dimoldenburg is the perfect choice for Bumble’s latest marketing campaign. The face of dating for Gen-Z and those chronically online, Dimoldenburg lends a relatable, satirical edge to Bumble’s brand. The star has appeared in a series of clips and posts on Bumble’s social media channels, wherein she shares her dating “golden rules”, “ins and outs”, and “flirty firsts”. 

The result is a candid, funny, marketing campaign with heart. Bumble has stated the series will run all year long, with a range of celebrities joining in on the fun. The move is the start of Bumble’s new approach, wherein they produce more lifestyle content. The brand is hoping to highlight the “intersection between dating and culture” in doing so. 

Ultimately, Bumble’s latest marketing campaign is unique, topical, and fun. Audiences have been quick to sing praise for the series, emphasising how staying true to your brand and working with the correct influencer lead to perfect 2025 marketing campaigns.

DORITOS “CRASH THE SUPER BOWL” 

@doritos

you heard it here folks. Vote on DoritosCrash.com DoritosCrash

♬ original sound – Doritos – Doritos

That’s right, super bowl 2025 marketing campaigns are already doing the rounds. 

Marking the first “Crash the Super Bowl” in ten years, Doritos is bringing back its fan-favourite Super Bowl tradition. Through the campaign, fans are invited to create their very own Doritos ads, which are then voted on until a finalist is found. This finalist will see their ad in the prime spot at the Super Bowl. Thousands of entries have been sorted through to find the final 3, Barbershop, Abduction and Charades. 

If the thousands of entries didn’t make it obvious, Doritos has successfully pulled off one of the most beloved 2025 marketing campaigns. A true call back to their roots, “Crash the Super Bowl” perfectly encapsulates the spirit of Doritos. More than this, it caters to the desires of their audience and encourages UGC; an immensely powerful feat. 

THE KEY TO 2025 MARKETING CAMPAIGNS

The year may have only just started, but the year has already seen some truly incredible 2025 marketing campaigns. 

From Brooke Shield’s honouring her age, to Doritos bringing back its fan-favourites, brands are finding new and exciting ways to connect with their audiences in the New Year. What ties these successful marketing campaigns together is their authenticity and consideration of the consumer. They perfectly cater to not only the brand’s identity, but what its audience truly wants. 

Brands looking to make a splash with their marketing campaigns need only to follow one simple rule; be yourself. Marketing campaigns with soul, not astronomical budgets, are the key to fame in 2025.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful