While the marketing landscape changes regularly, influencer marketing is here to stay. Influencer marketing can be a smart, long-term investment that hugely impacts sales, but many brands struggle to make it work. As a leading UK influencer marketing services provider, we can help.
Socially Powerful provides influencer marketing services in UK that guarantees results which outperform traditional marketing efforts. We become an extension of your team and help design and implement specific macro and micro influencer marketing programs and can provide long-term influencer programs, or one-off activations. With a focus on achieving an outstanding ROI for your brand, we can provide full social media services, from social community management, social video production and content distribution.
If you’re in need of an influencer agency that excels in growing brand awareness, driving app downloads and increasing sales, you’re in luck.
We are an independent global influencer agency that uses data and experience to provide impartial influencer recommendations. Our expert social scientists can provide a strategy tailored to your brand, audience and objectives.
We develop innovative influencer marketing strategies with long-term goals, with these goals, creativity and influencers at their core.Find out more 👉
For every brand, there’s a perfect influencer and we always know where to find them. Through our in-house tools and technology team, we have unrivalled access into the influencer world, connecting you with influencers aligned to your brand goals to get people talking, and acting.Find out more 👉
Our digital marketing team uses paid media to support your influencer marketing campaign, ensuring the best possible results for your brand across all social platforms.Find out more 👉
We set goal-oriented and data-driven KPIs before the start of every campaign. That’s how we guarantee success. We measure progress from start to finish and provide you with transparent, tangible insights.Find out more 👉
Our content strategies give influencers the freedom to be authentic on the platforms where they have the most power. It’s not advertising – it’s storytelling.Find out more 👉
Our team of legal experts advice brands and influencers on relevant partnership disclosure regulations and ensures our influencer contracts cover the full scope of the collaboration.Find out more 👉
Over the past few years, influencer marketing has become one of the most popular and effective forms of digital marketing. Despite this, it is commonly misunderstood and misused by brands. Influencer marketing uses online creators to endorse or mention a brand or product to their followers.
Influencer marketing changes with the needs and desires of consumers. In a digital first age, the best way to stay connected is through social media. Influencer marketing provides so many opportunities because the one thing that connects brands and consumers more than social media, is consumption.
In order to succeed with influencer marketing, your brand needs a specific, tailored strategy. To create this, you need an understanding of who your audience is and to deliver engaging content at the correct time. Successful influencer marketing is driven by data and results, not pretty photos or likes and comments—something we specialise in.
Influencers are online creatives that social media users are compelled to follow. They have the ability to influence consumer purchasing decisions as they are seen as experts within their own niche markets. Influencers live on all platforms, from LinkedIn to Instagram, but each has their preferred platform they create and post content to.
Influencers can be split into different categories, so finding the right influencers for you will depend on your brand, target audience and overall goal. They are split by size (Hero, mega, macro and micro), level of influence, niche and type of content (blogs, photos or videos). It is vital you pick influencers who align with your brand, but that’s something we can help you with.
The benefits of influencer marketing can be exponential, when it’s done correctly…
The main benefits can be summarised into: better trust or credibility, greater reach, ability to contextualise your brand and greater lead-to-sales conversions.
Influencer marketing is a unique method of speaking directly to your existing and target audiences. Brands can create a community with the exact audience they desire by being involved in the messaging, timing and content produced.
Using influencer dramatically increases the reach of a brand. Their followers are exposed to the brand, its story and what products or services it offers. Influencers can be the push on-the-fence followers need, quickly turning a lead into a customer.
Nowadays, consumers need authenticity from brands, and influencers can provide this. Social media users perceive influencers to be experts, and this is extended to brands as a result of a collaboration. In addition, influencers have a pre-existing trusting relationship with their followers, which brands can tap into with ease.
We are experts in influencer marketing in the UK and use data driven results to find the best influencers and strategies to use for your brand.
When deciding on an agency, you need to be able to distinguish and understand their motives. Agencies that have loyalties and ties to specific influencers won’t provide you with a tailored strategy as they will have ulterior motives.
We are an independent agency that uses hard data and experience to provide your brand with impartial influencer recommendations. Our social scientists carefully consider your target audience, objectives and voice to create a bespoke strategy for your brand.
We reverse engineer our strategies from the outcome of three questions – what are you trying to achieve? Who are you trying to target? What are your campaign objectives? From here, we make informed decisions on the influencers, creatives and platforms that will engage your target audience, develop engagements and conversations, and cause a truly positive impact on your business.