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SOCIAL STRATEGY

Aligned to business objectives and your marketing strategy to generate a measurable ROI

 

We always start with a comprehensive A-to-Z analysis of your social footprint to understand how our work would fit into the overall marketing mix and your customer journey. We then define which approach, and combination of our services, is the most effective route to success. Because we understand, we can define an approach that amplifies your message rather than confusing it and brings to life the brand essence.

Whether on a one-off campaign or as part of a comprehensive outsourcing of all end- to- end social media responsibilities, we can act as an extension of your marketing team. From, strategy, tactics, creative, content, seeding, social listening and analytics to all operational elements we offer full-service guidance. Everything we do is grounded in insights, aligned to business objectives and your marketing strategy to generate a measurable ROI.

Social Strategy...

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FOCUS ON MICRO-MOMENTS

In a world of shrinking attention spans!

 

In a world of shrinking attention spans, the art of story-telling must focus on micro-moments and marketing in the moment. Where is your audience spending their time? What is important to them? What are your competitors doing? These are questions we ask, to unearth the good, the bad and the ugly.

Our social brand assessment drives how we successfully convey your brand essence, ideas and messages in a way that resonates with your audience.Our in-depth understanding of the social media landscape enables us to strategically guide our clients to the right platform, applying the best strategy & tactics to make your brand story stand-out.

Understanding audience attention...