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Top 20 Social Media Marketing Agencies in the U.S. in 2024

Jun 17, 2024

Influencer Marketing Agency

Top 20 Social Media Marketing Agencies in the U.S. in 2024

In 2024, the landscape of social media marketing continues to evolve, with agencies leveraging cutting-edge technologies and innovative strategies to deliver impactful results.

In this in-depth article, we present the top social media marketing agencies in the U.S. These agencies have been selected based on their exceptional performance, client satisfaction, and ability to stay ahead of industry trends.

Join us as we explore the best social media marketing agencies that are setting new standards in the industry, and discover how they can help your business achieve its marketing goals.

How to Select the Best Social Media Marketing Agency for your Business?

Choosing the right social media marketing agency is crucial for your business’s success. With numerous agencies offering a variety of services, finding the one that aligns with your business objectives can be challenging. Let’s take a closer look at some key factors to consider when selecting the best influencer marketing agency in the US for your needs.

1. Define Your Goals and Objectives

Before you start looking for an agency, it’s essential to identify what you want to achieve with social media marketing. Whether it’s increasing brand awareness, generating leads, boosting sales, or enhancing customer engagement, having clear goals will help you find an agency that specializes in the areas most relevant to your business.

2. Research and Shortlist Agencies

Conduct thorough research to find agencies with a strong online presence, positive reviews, and an impressive portfolio. You can start by searching online, visiting industry forums, or asking for recommendations from peers in your network. Create a shortlist of agencies that appear to be a good fit based on their expertise and the quality of their work.

3. Evaluate Experience and Expertise

Examine the agency’s experience in your industry and their proficiency with various social media platforms. An agency with relevant industry experience will have a better understanding of your market and audience.

Additionally, ensure they have expertise in the social media platforms that are most important to your target audience, as this will enhance the effectiveness of your campaigns.

4. Review Their Portfolio and Case Studies

Look at the agency’s previous work and case studies to get a sense of their approach and the results they have achieved for other clients. Pay attention to metrics such as engagement rates, follower growth, lead generation, and return on investment (ROI). This will give you a clear picture of their capabilities and the potential impact they can have on your business.

5. Check Client Testimonials and References

Client testimonials and reviews on platforms like Google, Yelp, or specialized marketing review sites can provide valuable insights into an agency’s performance and client service. You can also ask the agency for references and contact their past or current clients to get an honest assessment of their work and relationship management.

6. Consider Their Pricing and ROI

Compare the pricing structures of different agencies and ensure their services fit within your budget. Be cautious of agencies offering extremely low prices, as they may compromise on quality. Evaluate the potential ROI of their services to ensure that the investment will deliver meaningful results for your business.

7. Evaluate Their Technical Capabilities

Ensure the agency is proficient with social media tools and platforms, including scheduling tools, analytics software, and advertising platforms. They should stay updated with the latest social media trends and algorithm changes to keep your campaigns effective. Technical expertise is crucial for optimizing your social media strategy and achieving your marketing goals.

8. Check for Cultural Fit

Assess if the agency’s values, work culture, and working style align with your company’s culture. A good cultural fit will lead to a smoother and more productive working relationship. Collaborating with an agency that shares your vision and values will enhance communication and ensure that your marketing strategies are executed effectively.

Looking for other services? Then check out the following top 20 lists of 2024:

The 20 Top Social Media Marketing Agencies in 2024

Based on the factors mentioned above, we have compiled a list of the 20 best social media marketing agencies in 2024. These agencies have demonstrated excellence in delivering impactful social media campaigns, achieving high client satisfaction, and staying ahead of industry trends. Stay tuned as we unveil the top social media marketing agencies that can elevate your brand’s social media presence and drive significant growth.

1. Socially Powerful

  • Global reach with offices in the UK, China, Europe, and Dubai.
  • Leading technology and performance-driven strategies.
  • Comprehensive service offerings including influencer marketing, paid social, and video production.
  • Guaranteed results with a focus on cultural relevance and marketing performance.

We are Socially Powerful, a global social media and influencer marketing agency driven by technology. Since our founding in 2017, we have been pioneers in the influencer marketing industry. Today, we stand as a global, award-winning leader with offices in the UK, US, Europe, and the Middle East.

Our agency embodies a social-first ethos, simplifying the complexities of social media platforms, influencer marketing, paid social, and advertising. At our core, we leverage technology and performance to address brand challenges effectively. Understanding that brand success extends beyond surface-level metrics, we prioritize cultural connections, marketing performance, and guaranteed results.

By eliminating social media noise, we focus on creating authentic relationships and crafting multi-dimensional social marketing narratives for global brands across all regions and platforms.

Services of Socially Powerful as a Social Media Marketing Agency

Socially Powerful offers a comprehensive suite of services tailored to meet the diverse needs of brands across the globe. As a leader in influencer marketing, we go beyond traditional agency roles by becoming strategic partners with our clients.

Utilizing our proprietary technology, Aria, we customize influencer strategies to align with specific brand goals, ensuring innovative campaigns that yield guaranteed results. Our approach is collaborative, ensuring authentic brand narratives and transforming influencer communities into brand advocates.

In the realm of paid social, Socially Powerful excels at cutting through the digital noise. Our expert paid media team employs insight-driven strategies to engage target audiences on their preferred platforms, speaking their language. We continuously test and fine-tune campaigns to stay ahead of the curve, ensuring that paid social efforts remain impactful and relevant.

Our social strategy services are designed to maintain relevance in the fast-paced world of social media. With best-in-class social media marketing services, we help brands move at the speed of culture, ensuring they don’t get lost in the noise. We are experts in real-time marketing, leveraging our deep understanding of social media dynamics to drive brand success.

Through our community management services, we help clients be culturally relevant and shape culture for their audiences. Having built some of the most engaged and followed communities on social media platforms, we have a real-time connection to global cultural trends, making us the ideal choice for community management.

Socially Powerful Studios, our video production arm, specializes in creating attention-grabbing social content that provokes reactions. Immersed in a media innovation community, we produce unique original, branded, and social content for all mediums, including omni-channel campaigns, TV commercials, social media, and global brand experiences.

Social commerce is another significant part of our agency. We create seamless social shoppable experiences across social platforms, turning engagement into sales. Understanding that audiences are constantly connected on their mobile phones, we capitalize on this to convert social engagement into sales.

Lastly, our influencer marketing platform, Aria, offers an unparalleled tool for brands to navigate the complex world of influencers. Unlike other platforms that demand hefty fees, Aria is accessible for free, leveling the playing field and enabling brands and agencies to leverage the real magic of influencer marketing.

2. Viral Nation

  • Global leader in social-first transformation and commerce.
  • Pioneers in influencer marketing since 2014.
  • Award-winning creative and content team.
  • Holistic approach to community management and business intelligence.

Viral Nation is a global leader in social-first transformation and commerce. Since our founding in 2014, we have achieved numerous groundbreaking milestones. Created by Joe Gagliese and Mat Micheli, Viral Nation was one of the world’s first influencer marketing agencies, merging their marketing and talent expertise to establish a pioneering venture. At Viral Nation, we are dedicated to helping you thrive and excel in the Attention Economy.

Services of Viral Nation as a Social Media Marketing Agency

Viral Nation excels in influencer marketing, recognized as the industry’s foremost authority. Their approach combines unmatched precision and scale, consistently delivering high ROI and making influencer marketing a top commerce channel for brands. The agency’s creative and content services are powered by an award-winning team of designers, storytellers, social experts, and strategists who craft compelling content that drives cultural relevance across social platforms.

In social experiential marketing, Viral Nation creates events that blend the foundations of social media and analytics to forge emotional connections with brands. These experiential marketing strategies bridge the offline and online worlds, leveraging real-life events and experiences to amplify and measure brand messages through social media.

Community management at Viral Nation focuses on humanizing social presence and building brand loyalty. Their holistic strategy elevates the customer journey and drives commerce, cultivating an always-on social persona that boosts awareness, engagement, and conversion across all social touchpoints.

The agency’s business intelligence services go beyond traditional tracking with comprehensive measurement, brand lift studies, data modeling, and evolving playbooks designed to enhance ROI. Each campaign is an opportunity to learn, with Viral Nation building on custom playbooks through continuous reporting and studies to boost future campaign performance.

3. IZEA

  • Pioneers of the influencer marketing movement since 2006.
  • Extensive experience with a wide range of social media platforms.
  • Comprehensive influencer marketing platform for maximizing ROI.
  • Expertise in influencer content strategy and management.

Founded in 2006, IZEA is a trailblazer in the influencer marketing industry. With unmatched experience, they have guided countless leading brands and ad agencies in crafting effective influencer content strategies. From the days of blogs and MySpace to the current era of TikTok, IZEA has dedicated itself solely to influencer marketing, utilizing a cutting-edge platform to ensure maximum ROI for their clients.

Services of IZEA as a Social Media Marketing Agency

IZEA specializes in developing influencer creative strategies that align with brand goals and resonate with target audiences. Their influencer discovery service leverages advanced tools to identify the best influencers for each campaign, ensuring a perfect match between brands and influencers. IZEA’s influencer relationship management focuses on building and maintaining strong connections with influencers to foster long-term collaborations.

The agency’s campaign management services encompass every aspect of influencer marketing campaigns, from planning and execution to optimization and reporting. By integrating paid media optimizations, IZEA enhances the reach and impact of influencer content. Their analytics and reporting services provide detailed insights into campaign performance, enabling brands to measure ROI accurately and make data-driven decisions.

Additionally, IZEA offers talent and solution partner programs that provide brands with access to a network of top influencers and partners, ensuring comprehensive support for all influencer marketing needs.

4. Influencer

  • Global leader in data-driven influencer marketing.
  • Founded by influential entrepreneur and YouTuber, Caspar Lee.
  • Combines creativity with precise analytics for impactful campaigns.
  • Comprehensive measurement tools for clear campaign insights.

Influencer is a global leader in the rapidly expanding world of influencer marketing. Founded in 2017 by ambitious entrepreneur Ben Jeffries and serial entrepreneur/YouTuber Caspar Lee, Influencer aims to empower creators to elevate brands and enhance their influence on social platforms. They harness the power of data, creativity, and technology from start to finish, helping brands exceed expectations and break new ground in their marketing efforts.

Services of Influencer as a Social Media Marketing Agency

Influencer combines creativity with precise data analytics to create campaigns that captivate audiences and drive measurable results. They specialize in designing bespoke creative strategies that not only capture attention but also significantly boost click-through rates, views, and conversions. By aligning brands with passionate creators who resonate with their mission, Influencer ensures campaigns are executed with agility, trust, and effectiveness.

Their advanced Influencer Marketing Platform and Impact Studio turn data into actionable strategies, transforming followers into loyal customers. They work with brands to identify the most critical KPIs and focus efforts on those areas to maximize growth. Influencer excels at simplifying the complex metrics of influencer campaigns, providing clear insights and actionable data that help brands understand the true impact of their marketing efforts.

Influencer’s approach includes comprehensive campaign delivery metrics that highlight essential performance indicators, providing context through benchmarks and comparisons. They analyze audience reactions to understand the deeper influence of campaign messaging, brand positioning, and content resonance, tracking the broader impacts of each campaign.

Focusing on tangible business outcomes, Influencer collaborates with brands to demonstrate the effectiveness of influencer marketing in driving key business metrics. Their Waves Brands platform offers live campaign monitoring and real-time reporting, allowing brands to access first-party data and insights directly from partner APIs for enhanced transparency and performance tracking.

After campaigns conclude, Influencer provides thorough post-campaign analysis and strategic guidance for future initiatives. Their sentiment and thematic evaluation services offer qualitative insights, helping brands understand the reasons behind their campaign performance. This comprehensive approach ensures that every campaign not only meets but exceeds business objectives, delivering meaningful and impactful results.

5. OBVIOUSLY

  • End-to-end campaign management, from strategy to reporting.
  • Proprietary technology with a client dashboard for real-time updates.
  • Capability to handle large-scale campaigns with thousands of influencers.
  • Comprehensive service offerings including content creation, shipping, and amplification.

Obviously manages every aspect of influencer marketing campaigns from start to finish, including strategy, influencer management, shipping, fulfillment, content creation, paid amplification, and reporting. Their proprietary technology includes a client dashboard for real-time updates and client input at every stage of a campaign. Capable of handling campaigns with thousands of influencers, Obviously combines advanced tech and a dedicated team to manage complex, large-scale marketing efforts.

Services of OBVIOUSLY as a Social Media Marketing Agency

OBVIOUSLY excels in influencer identification by finding and vetting creators who meet specific brand needs, no matter how niche. Their data-driven recommendations are based on robust analysis of each influencer’s performance, ensuring that the chosen influencers will resonate with target audiences. Whether managing social celebrities or nano influencers, OBVIOUSLY’s strong reputation ensures they attract top talent across various industries, fostering long-term relationships and community building with high-performing creators.

In content creation, OBVIOUSLY delivers high-quality visuals and engaging media. They produce viral videos, social-first GIFs, stunning photos, and creative illustrations that elevate brand presence and reach. Their team works closely with influencers to ensure the content aligns with brand messaging and adheres to campaign guidelines.

OBVIOUSLY’s campaign management involves strategic ideation, influencer selection, and comprehensive logistical support. They handle shipping and fulfillment from their dedicated center, ensuring timely and customized deliveries. Communication with influencers is managed by a dedicated client success team, streamlining the process and reducing client workload. OBVIOUSLY also ensures content is created and approved efficiently, posted for maximum engagement, and analyzed for performance insights. They amplify top-performing content through paid media strategies to extend campaign reach.

Their reporting and analysis services provide real-time data through a personalized client dashboard. OBVIOUSLY tracks essential KPIs such as impressions, likes, comments, engagement, and earned media value, offering detailed insights into campaign impact. Their end-of-campaign reports highlight opportunities for optimization and suggest future strategies, ensuring continuous improvement and increased ROI with each collaboration.

OBVIOUSLY also offers custom campaigns tailored to specific brand needs, including macro and celebrity talent management, brand ambassador programs, sampling and seeding initiatives, and music licensing for social media. They have a strong history of finding innovative solutions for complex campaigns, managing large-scale content generation, and creating unique unboxing experiences. Their shipping and fulfillment center in San Francisco ensures efficient handling of product packages, enhancing the overall campaign experience.

6. Whalar

  • Leading global creator company empowering creators, brands, and platforms.
  • Diverse team with a mission to liberate the creative voice.
  • Six specialized divisions to support creators and drive business growth.
  • Comprehensive talent management and creator-centric venture studio.

Whalar is a leading global Creator Company that empowers creators, brands, and platforms to explore new areas of innovation and drive business growth. Founded on the belief that creators are the next wave of entrepreneurs, storytellers, and publishers, Whalar supports this community through six dedicated divisions.

This approach enables Whalar to maintain close proximity, earn trust, and a deep understanding of creators, helping to power economies through their small, medium, and category-disrupting businesses. With a diverse team of 300 creative minds, Whalar is on a mission to liberate the creative voice.

Services of Whalar as a Social Media Marketing Agency

Whalar offers robust brand partnerships that unlock the power of creators for brands. They specialize in strategy, casting, creative distribution, and measurement, driving business growth at scale. By precisely matching talent and leveraging first-party data, Whalar reaches both existing and untapped audiences. Their approach ensures brand-safe relationships through a network of creators and communities, creating personalized audience relationships at scale.

Their talent management division empowers creativity by representing over 250 top creators. Whalar Talent offers a full-service, 360° management approach, helping creators grow their careers. They stay ahead of trends, platform changes, and innovation, supporting creators through every step of their journey. This division helps creators with strong points of view and entrepreneurial mindsets to build long-term careers through strategic partnerships and unique opportunities.

Whalar’s Moby Ventures is a creator-centric venture studio that develops products and creates brands with and for creators. This division leverages Whalar’s expertise in launching direct-to-consumer brands and running industry-leading creator campaigns. Moby Ventures supports creators in building businesses beyond social platforms, diversifying revenue streams, and establishing direct relationships with their audiences. This approach is aimed at reducing reliance on social media algorithms and brand sponsorships, marking a pivotal moment in the Creator Economy.

Whalar measures the impact of creator campaigns with the same rigor as traditional media activations. Their media, measurement, and analytics team develops bespoke learning agendas to help brands understand the real business impact of campaigns. This comprehensive measurement approach ensures that creators’ work is evaluated alongside brand media activations on major platforms, providing clear insights into campaign performance and business outcomes.

7. The Influencer Marketing Factory

  • Global full-service influencer marketing agency.
  • Data-driven approach for both brand awareness and conversions.
  • Comprehensive campaign management from start to finish.
  • Expertise in educating clients on the latest influencer marketing trends.

The Influencer Marketing Factory is a global full-service influencer marketing agency. Their team of experts includes campaign managers, digital marketing specialists, and media experts who support brands through every step of the process. From defining KPIs and goals to influencer identification, storytelling, campaign execution, tracking, and reporting, they make influencer marketing easier and more effective.

Their data-driven approach focuses on both brand awareness metrics and conversions. They also educate clients on the latest trends in influencer marketing and social media, providing support across all time zones and project types.

Services of The Influencer Marketing Factory as a Social Media Marketing Agency

The Influencer Marketing Factory provides comprehensive digital marketing services, including influencer marketing campaign creation, talent management, social media, and native ads management. Based on a company’s goals, they develop tailored strategies that include influencer identification, KPI setup, authentic storytelling, management, contracting, and detailed reporting and analytics.

Their influencer marketing services cover the entire campaign lifecycle, from strategy development and influencer identification to campaign management, tracking, and ROI analysis. They handle all aspects of influencer marketing, including legal agreements and compliance.

For ads creation and management, they design targeted ads for platforms like TikTok, Instagram, and YouTube. Using demographic data such as gender, age, location, language, and interests, they ensure ads reach the right audience and achieve the desired goals.

They support content creation for social media by leveraging creators to produce user-generated content for platforms like TikTok, Instagram, and YouTube, helping brands build a robust content library for their social presence.

Additionally, their creator economy market research services provide both quantitative and qualitative studies to gain feedback and insights from creators about brands and offerings.

Their talent management services focus on helping influencers and creators on TikTok, Instagram, and YouTube secure the best deals. They support personal branding through PR activities, ensuring optimal representation and opportunities for the influencers and creators they manage.

8. IMA

  • Pioneers in the influencer marketing movement.
  • Global reach with a focus on authentic brand-influencer connections.
  • Comprehensive campaign management from strategy to execution.
  • Expertise in creative content strategies and influencer matchmaking.

IMA is a leading global influencer marketing agency, recognized as a pioneer in the influencer marketing movement. They excel in bringing brand stories to life through authentic connections. IMA helps brands engage and activate their target audiences worldwide with strategic and creative influencer marketing campaigns. Their unique and longstanding expertise ensures the creation of the most genuine connections between brands and influencers, amplifying brand stories on a global scale.

Services of IMA as a Social Media Marketing Agency

IMA develops and executes influencer marketing strategies on a global scale, tailored to align with brand goals. They connect brands with top social media influencers, vloggers, and content creators to engage target audiences effectively. From developing creative concepts to realizing campaigns and measuring results, IMA ensures every aspect is handled with precision.

Their innovative influencer marketing strategies are designed with long-term potential and influencers at their core. IMA’s influencer matchmaking service finds the perfect influencers for every brand, ensuring connections that drive engagement and action.

IMA’s content strategies empower influencers to be authentic on their most powerful platforms, focusing on storytelling rather than traditional advertising. Their dedicated team of campaign and influencer managers offers hands-on support throughout campaign execution.

Tracking and measurement are integral to IMA’s approach. They set goal-oriented, data-driven KPIs at the start of each campaign, guaranteeing success through continuous measurement and transparent insights.

IMA’s digital marketing team uses paid media to support influencer marketing campaigns, ensuring optimal results. Their production and content creation services combine traditional productions with influencer collaborations to elevate content quality.

Legal and compliance support is provided by IMA’s team of experts, advising on partnership disclosure regulations and ensuring comprehensive influencer contracts. Their finance department handles all financial administration with influencers, streamlining payment and transaction processes.

9. Billion Dollar Boy

  • Global influencer marketing agency with comprehensive services.
  • Utilizes proprietary software for effective campaign delivery.
  • Combines creative execution with data-driven strategy.
  • Expertise in content production, paid media, and campaign management.

Billion Dollar Boy is a global influencer marketing agency that provides a wide range of services, including data and insights, strategy, creative production, paid media, and campaign management. Using proprietary software, they deliver highly effective and efficient influencer marketing campaigns at scale, ensuring that brands reach their target audiences through innovative and impactful strategies.

Services of Billion Dollar Boy as a Social Media Marketing Agency

Billion Dollar Boy specializes in creating and managing influencer campaigns that prioritize effectiveness. Their experts identify top talent from around the world to co-create content that engages different online communities, provokes conversation, and drives interaction. They manage everything from global organic campaigns and long-term ambassador programs to strategic gifting, custom activations, and social growth initiatives.

Creativity is at the heart of Billion Dollar Boy’s offerings. They pride themselves on their attention to detail, ensuring that great ideas are executed to a remarkable standard. Their creative services include campaign concepts, unique art directions, gifting, physical and virtual activations, ambassador programs, and digital content.

Their data insight and strategy services set a strong direction for creative influencer campaigns. By using customer, sector, culture, and brand insights, they craft effective solutions that tap into trends and reach the right audience on the right platforms. Their services range from channel strategy and sector analysis to social media listening and bespoke strategy pieces.

Their production studio leverages the expertise of influencers combined with professional production capabilities. They create a variety of content, including AR filters, bespoke film sequences, experiential activations, and custom music tracks, all designed to enhance the power of creators.

Paid media amplification is another key service offered by Billion Dollar Boy. Their in-house specialists design bespoke paid media solutions that work alongside influencer content. They strategically target, amplify, track, and optimize content in real-time to drive conversions and increase brand consideration.

Billion Dollar Boy’s Content House engages social-first content creators to produce engaging content for brand channels. Their talent pool includes photographers, videographers, illustrators, stylists, artists, designers, and animators who create fresh and dynamic content. This content is fully owned by the brand, providing numerous distribution opportunities.

10. Goat

  • Pioneers in the influencer marketing industry since 2015.
  • Data-driven influencer campaigns with guaranteed deliverables.
  • Full-funnel marketing approach integrating influencer and social media strategies.
  • Comprehensive services including content production, paid social, and social media management.

Since 2015, Goat has been at the forefront of the influencer marketing industry. Their team of experts has collaborated with some of the world’s most exciting brands to drive awareness, engagement, conversions, and brand loyalty through long-term social media strategies and data-driven influencer campaigns. Viewing influencer and social media as full-funnel marketing channels, Goat guarantees all deliverables upfront, ensuring transparency and clear expectations for clients.

Services of Goat as a Social Media Marketing Agency

Goat specializes in influencer marketing, having delivered thousands of campaigns across Instagram, TikTok, YouTube, Twitch, and more. They see influencer marketing as a full-funnel channel and work with clients to develop strategies that drive brand awareness, consideration, conversions, installs, and sign-ups. Their approach combines performance data from their CRM, which tracks over 60K influencers, with human relationship management, social-first creative strategy, paid media, and expert tracking, measurement, optimization, and reporting.

Their social media strategy team works with brand partners to deliver best-in-class creative ideas. From PR stunts and experiential events to out-of-home activations and award-winning influencer campaigns, their strategies are rooted in data and brought to life by their in-house Insights, Campaigns, and Accounts teams. They also provide overarching social media and brand strategy advice directly to brands.

Goat’s paid social team offers expertise in paid social advertising, running ads through both brand channels and influencers’ channels across key social platforms. This combined approach maximizes reach and effectiveness, driving real actions such as reach, brand uplift, sales, or app downloads. As a badged Meta partner and Enterprise level partner with TikTok, they have significant capabilities in this area.

For social media management, Goat offers full-service channel management across key platforms. Their dedicated Social Media Managers and Community Managers work alongside their Paid Social, Strategy, and Content Production teams to develop and execute bespoke social media strategies, helping brands grow their following and engagement across social media.

Goat’s in-house video production and design department collaborates with their Campaigns and Paid Social teams to produce original branded video content, imagery, motion graphics, sounds, and AR filters. They optimize and repurpose influencer content for use in influencer marketing and paid social campaigns. Goat is also known for producing its own branded content, including the famous Goat Daily Vlog, available on their YouTube channel.

11. Collectively

  • 15+ years of influencer marketing experience.
  • Strategy-first model with advanced technologies for measurement and management.
  • Expertise in partnering with influential creators for every niche interest and audience segment.
  • Comprehensive services from strategy to execution and performance analysis.

With over 15 years of experience, Collectively has established a strategy-first model that combines advanced technologies for measuring and managing influencer programs with data-backed strategies and creative insights. Serving as the gold standard for Fortune 100 brands, Collectively helps deepen customer relationships and drive relevance, awareness, and sales through social media creators.

Their approach goes beyond execution, leading with creativity and strategy to help brands tackle new challenges and optimize their influencer marketing strategies to meet evolving goals. They focus on helping brands understand the changing landscape and partner successfully with influential creators across various niches and audience segments.

Services of Collectively as a Social Media Marketing Agency

Collectively’s approach to influencer marketing achieves full-funnel impact, helping clients unlock the potential of influencer-led advertising across the entire marketing ecosystem. Their services are categorized into four main areas: strategy, creative, execution, and performance.

Their strategy services include custom consulting, competitor analysis, influencer playbooks, social listening, and social commerce. These services are designed to provide brands with a comprehensive understanding of their market and audience, enabling them to develop optimized influencer marketing strategies.

In the creative realm, Collectively excels in campaign conception, content optimization, influencer briefs, and experiential gifting. They ensure that each campaign is not only innovative but also aligns with the brand’s objectives and resonates with the target audience.

For execution, Collectively manages global campaigns, contracting and licensing, influencer management, content production, and scaled gifting. Their hands-on approach ensures that every aspect of the campaign is handled with precision and efficiency, from initial planning to final delivery.

The performance services offered by Collectively include custom reporting, conversation and sentiment analysis, brand lift studies, earned media tracking, and paid social. These services provide brands with detailed insights into the effectiveness of their influencer marketing campaigns, enabling them to make data-driven decisions and continuously improve their strategies.

12. OpenInfluence

  • Trusted by top global brands to harness the creator economy.
  • Data-driven decision-making for refined strategies and optimal outcomes.
  • Comprehensive services from campaign ideation to performance tracking.
  • Advanced production capabilities with Studio OI.

OpenInfluence is a leading influencer marketing agency trusted by the world’s top brands and institutions to unlock the full potential of the creator economy. Their creator-focused marketing solutions are designed to deliver captivating and impactful content at scale.

Every decision in a creator marketing campaign is driven by data, allowing for real-time strategy refinement and the best possible outcomes. Comprehensive competitor reports provide insights into social media spending, reach, and engagement needed to gain market share.

Services of OpenInfluence as a Social Media Marketing Agency

OpenInfluence handles every aspect of creator marketing campaigns, from ideation and strategy to creator selection and performance tracking. Their full-service approach, honed over a decade of industry experience, combines creativity, data-driven decision-making, seamless processes, and transparent workflow tools to bring impactful campaigns to life.

Studio OI offers exceptional production capabilities, enabling brands to collaborate with creators to bring their visions to life. Services include concept development, creative direction, photography, videography, editing, and post-production, ensuring high-quality content creation.

The CRM platform keeps clients informed and in control throughout the campaign lifecycle. From content approvals to performance metrics, clients have a comprehensive view of all aspects of their campaigns, enhancing transparency and engagement.

OpenInfluence’s micro-creator platform harnesses the creativity and passion of brand enthusiasts, allowing them to actively participate in content creation. This dynamic branded content ecosystem elevates brand visibility, engagement, and impact.

Prism, their data and insights tool, helps pave the path to successful creator marketing campaigns. It offers creator discovery and analysis, competitive creator reporting, and hashtag and conversation tracking to inform smarter marketing decisions.

Their research and development efforts utilize advanced AI algorithms to analyze vast amounts of data, identifying trends and patterns. This innovation leads to the creation of tailored products, including custom creator outreach and management platforms and advanced analytics tools that allow real-time campaign tracking and optimization.

13. The Shelf

  • Proprietary SaaS platform for campaign planning, execution, and optimization.
  • 12 years of experience with extensive data from over 1 billion collected posts.
  • Custom-built influencer marketing campaigns tailored to specific brand goals.
  • Comprehensive fraud detection and quality control measures.

The Shelf is a full-service influencer marketing agency with a proprietary SaaS platform that enables the planning, execution, management, and optimization of creative and strategic influencer campaigns. They work with companies across various verticals and social media platforms, leveraging extensive data from over 1 billion collected posts and 12 years of experience to consistently over-deliver on KPIs.

The Shelf custom-builds influencer marketing campaigns that pair the right tactics with the right storytellers to achieve and deliver the highest ROI. They connect brands with authentic influencers and implement strategies to activate target audiences worldwide.

Services of The Shelf as a Social Media Marketing Agency

The Shelf tailors influencer marketing strategies to target different audience segments, guiding customers through each stage of their decision-making process. Their team comprises marketers, data analysts, strategists, account managers, and content creators, all working with their proprietary software platform to build targeted, effective, and memorable influencer marketing campaigns.

Strategy and planning at The Shelf involve customizing campaigns to achieve specific brand goals. They use their extensive network of creators and thousands of built relationships to run niche campaigns. The platform’s robust profiles and data enable effective fraud detection, providing clients with the same data during approvals for transparency.

Clients can monitor their campaigns in real-time through a client portal loaded with tools that offer real-time insights for efficient campaign management. The Shelf also provides reusable content, storing all campaign content in an easy-download portal, often collecting extra content for future use.

Quality control at The Shelf involves art directors, copywriters, and strategists who assess content and provide feedback to influencers, ensuring the highest ROI. Campaigns are rolled out in stages, allowing for continuous optimization by evaluating each post and making necessary tweaks.

The Shelf’s approach to influencer marketing is full-funnel, structuring campaigns based on where customers are in the purchase process. They offer a full suite of services for full-funnel influencer campaigns, from building brand awareness to converting customers into raving fans.

14. HireInfluence

  • Over a decade of experience managing Fortune 500 promotional objectives.
  • Customized and disruptive influencer marketing strategies.
  • 360-degree campaign management from strategy to execution.
  • Immersive experiential marketing to build emotional and psychological connections.

Founded in 2011, HireInfluence has been successfully managing promotional objectives for Fortune 500 companies for over a decade. As a leading influencer marketing agency, they drive growth through intelligence and 360-degree capabilities. HireInfluence is composed of experience makers, strategic thinkers, trend shapers, innovators, and analysts who tell brand stories at scale.

Their team, spread across the U.S. and Canada, brings over 150 years of combined integrated marketing experience to create and execute creative campaigns from conceptualization to implementation.

Services of HireInfluence as a Social Media Marketing Agency

HireInfluence specializes in creating high-octane campaigns with fully customized, disruptive strategies. They manage every step of the process, ensuring that goals and objectives drive their actions. Their services include strategy development, influencer curation, validation, negotiation, presentation, contracting, payments, schedule control, content auditing, FTC compliance, paid media needs, tailored analytics, and experiential ideation and fulfillment.

Their experiential marketing strategies are designed to connect with target markets on an emotional and psychological level, developing positive associations and long-term consumer relationships. HireInfluence creates immersive experiences that engage audiences and foster next-level loyalty through sensory-driven strategies. From ideation to implementation, their experiential strategists develop campaigns that enhance brand credibility and drive engagement.

HireInfluence also offers creative talent sourcing and placement. Their veteran Talent Team curates premium, hand-vetted influencer options, delivering them in presentation format. They select and validate talent based on various factors to ensure alignment with client needs, analyzing creative content, past partnerships, audience interests, engagement rates, and demographics. Their influencer marketing services include tech solutions to safeguard against fake followers and use a unique Audience Quality Score (AQS) to measure influencer network quality.

On-site brand promotions and events are another key service. HireInfluence engages target markets with on-site influencers at photo shoots, travel experiences, product demonstrations, speaking engagements, guest appearances, festival promotions, tradeshow popups, grand opening events, TV commercials, and movie premieres. They provide comprehensive strategy conceptualization, planning, reservations, itinerary management, all-inclusive pricing, and contingency planning.

HireInfluence also offers recurring and on-demand influencer-generated content (IGC) activations. This service strengthens brand reputation through ongoing creative exposure, simplifying the launch of micro-campaigns over a 6 to 12 month period. Their team manages long-term IGC strategies, ambassadorships, and influencer retargeting plans, providing fresh content and continuous optimization based on results, ideal for seasonal promotions or limited-time offers.

15. House of Marketers

  • Founded by early TikTok employees and partners with insider knowledge.
  • Specializes in engaging Gen Z and Millennials on TikTok.
  • 20+ years of influencer marketing experience among the senior team.
  • Global reach with multi-language capabilities.

House of Marketers is a leading TikTok marketing agency founded by early TikTok employees and TikTok partners. Their team of experienced TikTok influencer marketing experts uses insider knowledge to help ambitious brands engage Gen Z and Millennials with proven 2024 strategies.

With over 20 years of influencer marketing experience, their senior team leads a global network of TikTok campaign managers across Europe, North America, South America, Southeast Asia, and the UAE. They offer multi-language support in English, Spanish, German, and French, strategically growing some of the world’s most loved brands on TikTok.

Services of House of Marketers as a Social Media Marketing Agency

House of Marketers has quickly become a world-leading influencer marketing agency, thanks to its roots with early-stage TikTok employees and agency partners. High-growth brands rely on House of Marketers for captivating campaigns that extend their digital footprint, accelerate reach, enhance engagement, and boost conversions.

Their team of TikTok experts leverages data, technology, and extensive industry expertise to deliver goal-oriented influencer marketing services. The result is dynamic content that creates stronger connections with Gen Z and millennial audiences.

They offer fully-managed influencer marketing campaigns, including strategy development, influencer selection, onboarding, content creation, management, and reporting. Their TikTok paid ads management services involve running fully managed ads on the TikTok platform, led by experts who understand Millennials and Generation Z.

House of Marketers is ready to launch your next campaign, with a dedicated team prepared to drive your next success story. Their influencer strategy development services include key planning, research, development, and creative consultancy from passionate influencer marketing specialists.

For TikTok business profiles, they create high-quality, on-brand, and TikTok-ready content developed for brand channels and beyond. Their powerful TikTok ad content creation services focus on KPI and objective-driven branded influencer content, helping brands accelerate and scale growth with impactful ad content.

16. Disruptive Advertising

  • Focus on working with authentic brands and marketers.
  • Mission-driven to positively impact the world through marketing.
  • Selective onboarding process, ensuring personalized attention.
  • Comprehensive performance marketing services.

Disruptive Advertising is a leading performance marketing agency dedicated to working with authentic brands and marketers. Their commitment to only partnering with brands and people they believe in ensures that clients receive the full dedication and expertise of their marketers.

With a mission to positively impact the world, Disruptive Advertising brings cutting-edge marketing solutions to brands and organizations, creating growth opportunities for their team and driving significant business results for their clients.

The agency empowers marketers to be authentic and achieve transformative breakthroughs in their personal lives, careers, and communities. They limit new client onboarding to 10 per month to maintain high-quality service and personalized attention.

Services of Disruptive Advertising as a Social Media Marketing Agency

Disruptive Advertising helps good businesses become great by serving as a long-term growth partner focused on connecting a company’s “why” to its target market. They build meaningful connections with ideal customers through marketing campaigns that address their specific needs and desires, creating a win-win situation for everyone involved. This approach is driven by a passion for people and purpose, empowering both employees and clients to learn, grow, and succeed.

The agency offers a wide range of marketing services, including SEO, Google Ads, social media ads, YouTube ads, Amazon, Facebook ads, TikTok ads, LinkedIn ads, Snapchat ads, Bing ads, X ads, Google Shopping, motion ads, landing pages, email management, lead nurture, creative strategy, and site optimization. Their expertise in these areas ensures that their clients’ marketing efforts not only look great but also perform exceptionally well, driving significant results.

Disruptive Advertising’s approach is characterized by innovative and empowered marketers who support brands and organizations in becoming world-changers. They create an environment where both employees and clients are empowered to achieve their best, bringing unique solutions to the world and making a positive impact through marketing.

17. Sociallyin

  • Dedicated social media agency with a focus on authentic connections.
  • Four offices across the U.S. to efficiently manage operations.
  • Expertise in diverse perspectives and unique marketing campaigns.
  • Comprehensive social media strategies and community management.

Sociallyin partners with global brands to deliver social media content efficiently and effectively, reaching a wide audience. With four offices located throughout the United States, their operations are streamlined for maximum impact. Expansion and connection are central to Sociallyin’s mission, as they aim to grow by engaging more people both online and in person.

They prioritize building connections through all social media platforms and within their team, fostering diverse perspectives and unique marketing campaigns built on expert strategies. As a dedicated social media agency, Sociallyin approaches brands from angles that many other agencies cannot, helping clients reach their audiences effectively.

Services of Sociallyin as a Social Media Marketing Agency

Sociallyin begins their work with a strategy kickoff call to understand client goals and key buyer personas. They conduct a thorough brand audit to gain insights into audience engagement and identify areas for improvement. Based on these insights, they create a comprehensive strategy plan and present it to the client for approval, ensuring alignment with business objectives.

In terms of social media management, Sociallyin uses data-driven strategies to inform every decision, ensuring calculated and effective social media management. They work closely with clients to develop content that reflects the brand’s identity and values. Transparent reporting dashboards and sheets allow clients to track campaign progress in real-time, ensuring full visibility and accountability.

Sociallyin excels in community management and listening by handling both inbound and outbound engagement, using creative responses to make customer interactions memorable. They create surprise and delight moments to build stronger customer relationships and increase loyalty. Listening and moderation services ensure that all content aligns with brand messaging and values, while comprehensive reporting and sentiment measurement provide valuable insights for continuous improvement.

When it comes to social content production, Sociallyin begins with understanding the brand through a comprehensive content strategy session. They craft creative briefs based on the client’s needs, followed by ideation and production of content that resonates with the target audience. Regular analysis and optimization ensure that content strategies evolve based on performance data.

For paid social advertising, Sociallyin tracks and optimizes conversion rates and ad spend to ensure a high return on investment. They stay current with the latest ad targeting options and continuously experiment with new strategies to find the best platforms for each campaign. Their commitment to innovation ensures that their paid social advertising remains effective and cutting-edge.

In influencer marketing, Sociallyin uses robust influencer management platforms to research and match influencers with brand strategies. They handle all communication, negotiation, and legal aspects of influencer partnerships, ensuring seamless collaboration. Continuous monitoring and tracking of influencer content and post metrics provide detailed performance insights.

Sociallyin has a dedicated department for social selling, helping sales teams implement effective social selling strategies and tools. Their suite of proprietary tools supports the full implementation of social selling strategies, empowering sales teams to leverage social media in the sales process.

With years of experience across multiple industries, Sociallyin offers comprehensive social media consulting services. They take a customized approach to understand each brand’s unique goals and objectives, working collaboratively with clients to deliver measurable results. Their holistic approach includes content creation, community management, paid social media advertising, and more, ensuring a well-rounded and effective social media marketing strategy.

18. SmartSites

  • Relentless focus on client satisfaction with over 100 5-star reviews.
  • Comprehensive social media management solutions.
  • Personalized strategies tailored to each client’s audience.
  • Expertise in building brand awareness and engagement.

Founded by brothers Alex and Michael Melen, SmartSites quickly became one of America’s fastest-growing companies through innovative vision and hard work. Established in 2011, SmartSites has garnered over 100 5-star reviews, reflecting their relentless focus on client satisfaction.

With headquarters in Paramus, New Jersey, SmartSites serves numerous clients worldwide, driving performance for both small businesses and Fortune 500 companies. Their team of over 100 digital experts is fueled by passion and a commitment to delivering results that exceed client expectations.

Services of SmartSites as a Social Media Marketing Agency

SmartSites offers full-service social media management solutions, covering all aspects of a business’s social media presence. Their services include optimizing profiles on each platform, creating monthly content calendars, and designing custom graphics that elevate brand identity. Additionally, they handle responding to post comments and boosting posts to increase visibility.

Understanding that every brand is unique, SmartSites tailors their social media management strategies to address the specific needs of each client’s followers and target audience. Clients work one-on-one with a social media specialist to capture the right tone, visuals, and hashtags that align with their brand. This personalized approach helps strengthen brand identity, maximize brand awareness, and enhance organic reach.

SmartSites also focuses on establishing a strong presence on key social media channels through active engagement. By creating impressive profiles and engaging extensively with followers, they ensure that brands are part of the conversation, thereby supporting customer service and enhancing overall brand reputation. Effective engagement strategies not only increase organic reach but also build a loyal following of brand advocates.

Social media management by SmartSites offers several benefits, including building brand awareness, managing reputation, expanding influence, showcasing expertise, and driving traffic to websites. Their strategies help bring brands to the forefront of trending topics and industry news while engaging with followers.

By turning customers into followers who organically spread the brand message, SmartSites helps build a loyal community. Detailed real-time reports provide insights into what strategies are working, allowing for continuous optimization and growth.

19. Thrive Internet Marketing Agency

  • Full-service digital marketing agency with a data-driven approach.
  • Dedicated account managers and personalized attention for each client.
  • Custom social media strategies tailored to client needs and budgets.
  • Extensive experience across various markets, including B2B and B2C.

Thrive Internet Marketing Agency is an award-winning digital marketing company that offers a full spectrum of data-driven web marketing services. Established in 2005, Thrive has grown from a one-man operation into a full-service digital marketing agency serving thousands of clients worldwide.

Their mission is to develop growth-oriented online marketing campaigns that positively impact businesses. With active clients in Germany, Hong Kong, and the United States, Thrive supports businesses of all sizes and across various industries. The agency continually improves its processes and invests in state-of-the-art tools and resources to provide top-notch services to its digital marketing partners.

Services of Thrive Internet Marketing Agency as a Social Media Marketing Agency

Thrive Internet Marketing Agency offers transparent and effective social media management and marketing strategies. Their dedicated account managers are assigned based on industry demands and client goals, ensuring personalized attention and expertise. Clients benefit from an extensive onboarding process where social media marketing consultants provide a detailed strategy breakdown and establish campaign metrics from the start.

Thrive creates custom social media marketing strategies tailored to fit client needs and budgets. Their experts identify target audiences and use analytics and data-tracking tools to improve strategies and target relevant keywords and topics. This approach boosts social media engagement and marketing efforts, driving higher ROI.

Thrive provides custom, in-depth reporting measures, including social media campaign reports that give a comprehensive overview of social media performance. Monthly breakdowns of tasks performed and hours spent help clients monitor their ROI effectively.

The agency’s team comprises both organic and paid social media strategists with years of expertise, ensuring cohesive and effective social media marketing campaigns. Thrive’s diverse marketing experience spans various markets, including B2B and B2C, and caters to startups, enterprises, and multi-location companies. Their commitment to sustained research, tracking, and adaptation to online trends ensures that clients receive a solid social media presence and online reputation.

20. LYFE Marketing

  • Comprehensive social media management and marketing services.
  • Expertise in creating and managing campaigns across multiple platforms.
  • Integration of various social media marketing services for maximum results.
  • Award-winning agency with proven success in driving engagement and sales.

LYFE Marketing is an award-winning social media management company offering a range of services including social media marketing, social media advertising, email marketing, and more. They create and manage top-performing social media campaigns for businesses, handling platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

LYFE Marketing utilizes relevant social media marketing services to help businesses grow and achieve their goals. By integrating various services, they ensure maximum results for their clients’ social media efforts.

Services of LYFE Marketing as a Social Media Marketing Agency

LYFE Marketing offers comprehensive social media marketing services designed to attract targeted followers and convert them into customers. They have helped thousands of clients leverage viral media types like Reels, TikToks, and Shorts to achieve targeted views and engagement that translate into leads and sales.

Their Facebook marketing services create mass brand awareness through strategic content and Facebook Reels. They audit existing Facebook efforts, create educational and fun Reels, and target high-value messaging to attract page likes and future customers.

For Instagram, LYFE Marketing enhances brand visibility with custom-made Instagram Reels and engaging carousel posts. Their social media services team creates high-impact content to build engagement and establish real relationships with customers.

On TikTok, they produce viral brand awareness content tailored to the platform’s unique format. LYFE Marketing creates short video content that resonates with audiences and drives results, focusing on strategic content calendars to boost sales from Gen Z, Millennials, and Gen X.

Their X (Twitter) marketing services help brands become known as industry authorities. They create engagement-driven tweets, cultivate a loyal following, and actively participate in trending conversations to position companies as leaders in their fields.

LinkedIn marketing services by LYFE Marketing focus on connecting brands with ideal lead candidates and establishing expertise. They create high-value content for corporate and B2B audiences, positioning brands as the most helpful and valuable in their industry.

Pinterest marketing services are tailored for ecommerce businesses, optimizing Pins for keywords and creating aesthetically pleasing Pinterest Boards. This approach enhances brand recognition and drives sales by leveraging Pinterest’s shoppable search engine capabilities.

LYFE Marketing’s social media management services increase brand awareness by attracting new audiences and nurturing them into customers. Their services help establish credibility on social media through followers and high engagement, providing data to understand the market better and freeing up clients to focus on other business aspects.

Clients can choose to be hands-on or hands-off, with all strategies and deliverables mutually agreed upon. The agency operates with integrity, offering low-risk contracts to build trust through proven results.

Why you Should Hire One of The Best Social Media Marketing Agencies

Social media marketing has become an indispensable tool for businesses looking to reach and engage with their target audience. Here are some compelling reasons why hiring one of the best social media marketing agencies can be a game-changer for your business:

  • Expertise and Experience: Top social media marketing agencies bring a wealth of knowledge and experience to the table. They are well-versed in the latest trends, tools, and best practices, ensuring your campaigns are cutting-edge and effective.
  • Time and Resource Efficiency: Managing social media in-house can be time-consuming and resource-intensive. By outsourcing to a specialized agency, you free up your internal team to focus on core business activities while the experts handle your social media strategy.
  • Access to Advanced Tools and Technologies: Leading social media marketing agencies have access to premium tools and technologies that can enhance the performance of your campaigns. From advanced analytics to automated scheduling, these tools provide insights and efficiencies that are often out of reach for individual businesses.
  • Improved ROI: Professional agencies are adept at optimizing your social media spend to ensure maximum return on investment. They use data-driven strategies to allocate your budget effectively, targeting the right audience with the right message at the right time.
  • Creative Content Development: A top social media marketing agency can create compelling, high-quality content that resonates with your audience. From eye-catching graphics to engaging videos, they know how to craft content that drives engagement and builds brand loyalty.
  • Comprehensive Strategy: Social media agencies develop comprehensive strategies that align with your business goals. They consider all aspects of your social media presence, from organic posts to paid advertising, ensuring a cohesive and effective approach.
  • Measurable Results: The best social media marketing agencies provide detailed analytics and reporting, allowing you to track the performance of your campaigns in real time. This transparency helps you understand what’s working and where adjustments are needed to achieve your goals.

In summary, hiring a top social media marketing agency can significantly enhance your social media efforts, leading to increased brand visibility, higher engagement rates, and ultimately, greater business success.

How to choose the best social media marketing agency for your campaign?

Selecting the right social media marketing agency is crucial for your campaign’s success. Start by clearly defining your campaign objectives. Knowing whether you aim to boost brand awareness, generate leads, or increase sales will help you find an agency that specializes in these areas.

Experience in your industry is another important factor. Agencies familiar with your market and audience can create more effective strategies. Additionally, evaluate the range of services they offer. Ensure they provide comprehensive solutions, including content creation, paid advertising, community management, and analytics.

Consider your budget and the agency’s ROI track record. Compare pricing structures to ensure good value for money. Read client reviews and testimonials to gauge reliability and performance. Positive feedback from other businesses indicates strong capabilities.

If possible, start with a small trial project to assess the agency’s performance and working style before committing to a long-term partnership. By keeping these factors in mind, you can choose a social media marketing agency that aligns with your business needs and delivers successful campaigns.

Author

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James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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