The Top 10 TikTok Marketing Campaigns To Inspire Your Next Business Venture

TikTok marketing campaigns contribute greatly to the excitement and innovative nature of the platform.

Picture a world where 15 seconds can catapult a brand from obscurity to stardom. TikTok, with its addictive short-form videos, has harnessed the power of brevity and turned it into a marketing goldmine for brands.

Paired with the fact that TikTok has over 1B global users, brands have snatched the golden egg in audience versatility and reach through the platform’s ever-growing user base. 

But it doesn’t stop there. 

TikTok is a hub for creativity, inciting innovative marketing campaigns that push boundaries and add a layer of interactivity. Examples include the fashion brand Guess with their #InMyDenimGuess (HTC) and Tesco’s #tescovoiceofcheckout campaign – both of which will be covered further along.

But how does TikTok elevate brands in ways other social media platforms can’t?

With the platform’s abundance of filters, effects, sounds, hashtag capabilities (HTC & UGC) and unique ad placements ranging from individual feed posts to top-view ad takeovers, TikTok unleashes endless possibilities for brands to tell their stories. 

And let’s not forget about the influencers.

TikTok influencer campaigns roam high and low on the platform, and it’s no surprise seeing as the top creators on the platform yield tens of millions of followers, regardless of niche. This presents diverse content for all brands to work with, from Tesco to interior design brands. 

Companies also encourage users to interact with the ads executed, with 40% of brands pushing an 8% engagement rate by followers, which goes against the sizable average of 5.7%.

In short, enacting brand campaigns on TikTok increases your visibility and engagement, making it a win-win situation for all, woohooo!

Speaking of wins, it’s time to unveil our list of the best TikTok marketing campaigns, so sit back, relax, and read on.

Top 10 best TikTok brand campaigns to spark your inspiration

Ryanair 

Kicking off our TikTok Brand campaigns list is Ryanair, an affordable air travel company, which has garnered over 2 million followers and 30 million likes on TikTok by embracing a lighthearted approach.

@ryanair

?You know the rules and so do I? #rick #baggage #fyp #ryanair

♬ original sound – fil

They poke fun at their services and raise awareness about their financial benefits. Through incorporating trending sounds and filters, Ryanair effectively interacts with its audience and showcases its brand identity, making it a surefire TikTok marketing campaigns strategy.

Guess

Global fashion brand Guess launched the #InMyDenim TikTok Marketing campaign, encouraging users to style themselves in Guess denim and transform their outfits. Through a brand takeover and influencer collaborations, Guess generated 10.5 million views, 12,000 followers, and a significant 14.3% engagement rate, boosting brand awareness.

@operamericano

Guess who’s feeling confident ? @guess #inmydenim #sponsored #makeeverysecondcount #fashion #model

♬ #inmydenim I’m a Mess – Bebe Rexha

Tesco

British grocery retailer Tesco launched the #tescovoiceofcheckout campaign, inviting users to audition to become the “voice of Tesco” checkout, sparking a unique opportunity to enact UGC. 

@tesco

The wait is over! The new #tescovoiceofcheckout is… @dogtor_who ! Listen in-store up to 27th Nov when scanning your Clubcard/App at self-checkouts.

♬ original sound – Tesco – Tesco

This campaign saw influencer Hannah Lowfer invite users to this HTC while highlighting Tesco’s Clubcard. Tesco gained 42 million video views and 3,000 entries, establishing a strong presence on TikTok and making it a key TikTok marketing campaign example.

Chipotle

Next up on our TikTok marketing campaigns list is the American fast food chain Chipotle who achieved connecting with a younger audience by activating relatable and PR-worthy content such as ‘Our Chipotle hacks’ and ‘when your burrito falls apart’ videos.

The brand engaged its target audience further through two campaigns, the #LidFlipChallenge and the #GuacDance, based on an employee who had a passion for assembling burrito bowls & the guac dance utilising the viral guacamole song.

 Their marketing efforts have garnered 1.3 million followers and 19.1M+ likes. 

@jufu

Do you have what it takes to flip the lid? ? Let’s see! ? @chipotle #ChipotleLidFlip

♬ Flip – Future

GoPro 

GoPro, the brand behind every premium athletic photography opportunity, demonstrated a masterclass in UGC through TikTok, earning a spot on our TikTok marketing campaigns list.

Their strategy sees users submit videos to GoPro’s portal, with selected submissions receiving rewards, cash prizes, gear, and exposure, building product exposure and consideration.

@gopro

Who needs their morning adrenaline kick? ? Strap in for Swiss BASE jump with @Jonathan Perry + #GoProMAX for just that. #gopro #base #basejumping #skydiving #crazy #fyp

♬ original sound – GoPro

FC Barcelona and OPPO

Spanish football club FC Barcelona has partnered with OPPO, a global smartphone brand, and has focused its attention on TikTok through their #Goforit challenge.

This concept involved challengers using a split-screen feature to rekindle and select key moments from Barca matches. Players from the team were brought in to partake and to spark awareness, with the campaign generating an outstanding 676M views and 197M user-generated videos.

@fcbarcelona

Be a manager or be a player? ?#GoForItChallenge #shotonOPPO

♬ GoForIt – FC Barcelona

SKIMS

SKIMS is a renowned clothing brand founded by Kim Kardashian which encourages comfy and sleek designed underwear, shapewear and loungewear for all shapes and sizes.

Regarding TikTok marketing campaigns, SKIMS collaborated with a range of diverse content creators to promote the brand’s inclusivity.

They prompted UGC with users crediting original creators in their captions, inspiring others to share their content with hopes of being featured. All in all, this fostered community engagement with SKIMS building brand loyalty and intimacy through their broad array of creators expressing their SKIMS look.

@skims

@Samantha stuns in the #SKIMS Soft Lounge Long Slip Dress. ? #skimsdress #viralskimsdress #bestdress #slipdress

♬ Last Night – L.Dre

ASOS

Online fashion retailer ASOS implemented TikTok’s dynamic marketing feature, Byte, to launch their HTC #AySauceChallenge with fashion-savvy influencers posting their favourite fashion fits. This showcased ASOS’s range of offerings in a fun and creative way with original audio and visuals to prompt engagement.

This campaign resulted in 1.2 billion video views, a 25% increase in brand awareness, and a 15.79% EGR, proving that implementing an interactive creative that’s native to TikTok does stylish wonders for your brand.

@lukettrotman

3 sauce looks…which is your fave? A, B or C? ?? @asos #AySauceChallenge #ASOS #Ad

♬ Ay Sauce – Cashino

Duolingo

Duolingo, a language-learning platform, incorporated its brand mascot, Duo the Owl, to create humorous and engaging content. Through Duo’s wacky antics, Duolingo effectively conveyed its brand tone and made language learning fun.

With viral videos and a growing following, Duolingo’s TikTok presence continues to expand.

@duolingo

literally making a course on chapal throwing because you didn’t do your lesson ? #aapi #languagelearning #duolingo #imtightwithyourmomsodonttestme

♬ main agar kahoon – ????????????? ?

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@ Socially Powerful