The Future Is Eco-Friendly: Here Are The Sustainability Influencers Leading The Way

As sustainable practices become more common in fashion, FMCG, and beauty, their importance is clear. These practices help protect the environment, reduce pollution (especially in fashion), and preserve habitats. Recognizing our duty to reduce environmental damage and create a healthier planet, World Environment Day focuses on these efforts. Let’s look at the influencers making a big impact in promoting sustainability.

THE TOP 5 SUSTAINABILITY INFLUENCERS PROMOTING BEST PRACTICES

1. Tara McKenna – @zero.waste.collective (357K)

Tara McKenna, a Canadian sustainability influencer, began her low-waste journey in 2017 after realizing the global trash problem during her travels. She founded the Zero Waste Collective, an online community for zero waste education, and offers business coaching through tara-mckenna.com to help others adopt sustainable practices.

2. Rob Greenfield – @robjgreenfield (212K)

Rob Greenfield, known as the “Trash Man” or the Dude Making a Difference, uses unconventional methods to promote sustainable living. From wearing his trash to foraging for food and cycling penniless across the US, Rob’s life exemplifies sustainability. Featured on National Geographic, BBC, and USA Today, he highlights extreme waste to inspire everyday changes.

3. Valeria Hinojosa – @waterthruskin (438K)

Valeria Hinojosa, a Bolivia-born social entrepreneur and certified yoga instructor, left private banking to pursue sustainable living. Based in Miami, she runs the blog Water Thru Skin, sharing her advocacy for responsible, holistic living. Her content covers sustainable travel, lifestyle tips, and eco-friendly products, making her one of the most prominent sustainability influencers.

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4. Lauren Singer – @trashisfortossers (323K)

Lauren Singer, a renowned environmentalist and entrepreneur, has lived zero-waste since 2012, famously fitting her waste into a 16oz mason jar. Her blog, Trash is for Tossers, started in 2014, has become a key resource for zero-waste living. In 2017, she launched Package Free shop, significantly reducing landfill waste. She also manufactures and sells non-toxic, eco-friendly cleaning products.

5. Ashley Renne – @heyashleyrenne (142K)

Ashley Renne promotes sustainable tourism and low-impact plant-based living through her blog and YouTube channel, Hey Ashley Renne. She creates content on sustainable travel, smart technology, and vegan lifestyle, aiming to end animal exploitation, protect the environment, and enhance health and wellness.

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THE TOP 5 FASHION SUSTAINABILITY INFLUENCERS ON SOCIAL MEDIA

1. Danielle Alvarado – @sustainablykindliving (21.2K)

Danielle Alvarado, of the Instagram account Sustainability Kind Living, has over 20K followers. She aims to counter fast fashion by promoting sustainable clothing. Her content focuses on low-waste living, avoiding impulse buying, and supporting small brands, placing her among the top green influencers.

2. Scott and Brett Staniland – @twinbrett (95.6K)

Twin brothers Scott and Brett Staniland are renowned for their passion for slow fashion. Scott creates content for Green TV Media, while Brett, who appeared on Love Island, raises awareness about fast fashion’s dangers. Their combined influence showcases that you don’t need new clothes to look stylish, making them key players among sustainability influencers.

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3. Venetia La Manna – @venetialamanna (284K)

Venetia La Manna is a podcaster and content creator who has turned sustainable fashion into a career. As a co-founder of the Remember Who Made Them movement, she advocates for better practices in the fashion industry. Venetia encourages consumers to support brands prioritizing sustainability, reinforcing her position as one of the leading sustainability influencers.

4. Aja Barber – @ajabarber (238K)

Aja Barber, a UK-based influencer, simplifies the complex issues of the fashion industry. Author of Consumed, Aja details the problems of fashion consumerism and offers solutions for change. Her vibrant, sustainable outfits prove that slow fashion can be both exciting and responsible.

5. Izzy Manuel – @izzy_manuel (17.7K)

Izzy Manuel is celebrated for her vibrant, sustainable fashion choices. Her content includes sustainable beauty products and skincare routines, inspiring others to embrace slow fashion and making her a significant sustainability influencer.

THE TOP 5 BEAUTY SUSTAINABILITY INFLUENCERS

1. Celeste Thomas – @celestethomas (80.9K)

Celeste Thomas is a holistic skincare and wellness influencer based in Los Angeles. As a registered nurse specializing in skincare, she brings a unique perspective to clean beauty. Her posts on conscious beauty products and healthy living have made her an ambassador for brands like CocoKind and Nutrafol.

2. Beatrice Turner – @beatriceturner (43.7K)

London-based Beatrice Turner runs The Fair Edit, a blog dedicated to cruelty-free and sustainable beauty. Known for her tips on zero-waste living and sustainable travel, Beatrice has partnered with brands such as Juni Cosmetics and Olio, establishing her as one of the top sustainability influencers.

3. Alba Ramos – @mrsalbaramos (315K)

Alba Ramos, a Florida-based influencer, shares her journey of clean living after her son’s autism diagnosis. Her honest reviews and tutorials on non-toxic products have seen her collaborate with brands like Aveda and CocoKind, making her a trusted voice among sustainability influencers.

4. Becks – @bottled.blue (15.8K)

Becks is a London-based influencer known for her aesthetic reels and vegan beauty content. Her Instagram and YouTube channels feature makeup tutorials, vegan recipes, and sustainable travel tips, attracting a loyal following.

5. Besma Whayeb – @besmacc (14.5K)

Besma Whayeb, based in Brighton, began her slow-living journey in Paris. She promotes fair pay, ocean plastics awareness, and fashion racism discussions, partnering with brands like Green People and Nordgreen. Besma’s honest conversations about sustainability issues resonate with her audience.

THE TOP 5 ZERO-WASTE SUSTAINABILITY INFLUENCERS

1. Kate Bamber – ‍@my_plastic_free_home (218K)

Kate initiated her Instagram to offer practical sustainability tips for all time constraints. Since then, she’s launched The Natural Living Shop, offering 100% sustainable products endorsed by global zero waste influencers.

2. Madeleine Olivia – @madeleineolivia (93K)

Madeleine Olivia documents her sustainable lifestyle and home renovations on Instagram. She shares vegan recipes and tips for low-waste cooking, making her a go-to influencer for sustainable living advice.

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3. Jhánneu Roberts – @jhanneu (44.9K)

Jhánneu Roberts, named in the Top 100 Creative in Environmental Impact, empowers her community to live mindfully. Partnering with brands like Grove Collaboration and Volvo, Jhánneu’s content promotes zero-waste living and environmental awareness.

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4. Max La Manna – @maxlamanna (1M)

Max La Manna shares low-waste recipes on TikTok, gaining over 1 billion views. His collaborations with brands like Waitrose and Sainsbury’s highlight his influence in promoting sustainable cooking.

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5. Alexis Nikole – @alexisnikole (4.4M)

Alexis Nikole’s TikTok focuses on foraging tips, sharing her knowledge of safe-to-eat plants. Her content encourages a zero-waste lifestyle and showcases the niche aspects of sustainability influencers.

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This overview showcases potential creators for businesses to partner with to promote sustainability. Collaborating with these top sustainability influencers allows companies to align with eco-friendly values and contribute to a greener future.

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