Most Popular Influencer Podcasts of All Time

Podcasts have become one of the most popular types of entertainment over the past few years. With more than 850,000 active podcasts and 30 million podcast episodes, there is a podcast available for everyone. 

As podcasts become a go-to source of entertainment, influencers and brands have begun taking the plunge into the audio-world. Podcasts present brands a new marketing format, while podcast influencers are able to find new sponsorship opportunities through hosting. 

But why are they so popular?

Audio content is an incredibly personal form of communication. Podcasts give consumers one-on-one time with their favourite brands and podcast hosts, giving them the connection they crave. The personal connection means the brand and host are seen as authentic and transparent, ultimately increasing likeability. 

Podcasts are also easy to consume. Listeners can be active or passive consumers, making it a great entertainment source for multitasking. As a result of this, podcasts can keep consumers engaged for more than 30 minutes—that’s significantly longer than other forms of media. 

Social media podcasts give listeners the chance to fully immerse themselves into their passions and interests at a greater depth than other media. There is a podcast available for almost every niche out there, resulting in large communities being formed around the most popular podcasts in those niches. 

Without further ado, here are some of the most successful podcasts hosted by influencers. 

The most popular podcasts hosted by influencers

Impaulsive with Logan Paul

Arguably one of the most popular podcasts and most viewed podcasts in the world, Impaulsive is hosted by YouTuber Logan Paul. Logan is one of the highest paid YouTube stars and uses his podcast to give his viewers a different side of him. On his podcast, Logan discusses topics in-depth and more intelligently, while still keeping up his well-loved ridiculous antics.

The Girls Bathroom with Sophia and Cinzia

The Girls Bathroom, hosted by YouTubers Sophia and Cinzia, aims to create a safe, friendly space for listeners. Inspired by conversations that happen in girls’ bathrooms in bars and clubs, Sophia and Cinzia discuss topics including boyfriends, girlfriends, work and money, friendship and all sorts of “girl stuff”. 

The girls often invite guests from the influencer world to share their thoughts and experiences including YouTuber The Persian Babe and Made in Chelsea’s Jamie Laing. The welcoming environment has made The Girls Bathroom one of the most popular podcasts in 2021.

The Waiting Room with Dr Alex

The Waiting Room is hosted by Love Island’s Dr Alex George and offers listeners advice alongside listening to viewer’s funny, awkward and outrageous medical queries. In addition to including answers of other medical professionals, Dr Alex shares his own experiences from being on the medical font line. The Waiting Room also features popular celebrities such as Vicky Pattinson and Iain Stirling. 

Listeners are encouraged to send in their own stories by emailing Dr Alex.

Berning in Hell with Hannah Berner

Hosted by Instagram influencer Hanner Berner, Berning in Hell invites guests to join her in sharing their own personal hells. Berning in Hell has featured reality stars, entrepreneurs and comedians all sharing their stories and struggles.

VIEWS with David Dobrik and Jason Nash

Potentially one of the most popular podcasts of all time, VIEWS was hosted by YouTube sensations Davik Dobrik and Jason Nash. The podcast offered access behind the scenes of their non-vlogged lives. The pair share their off-screen realities, insight into their relationship as well as some topical discussion.

The Confidence Corner with Callie Thorpe

Self-love advocate and blogger Callie Thorpe uses her podcast, The Confidence Corner, to shine a light on the importance of confidence and self-esteem. Callie offers advice on the challenges of building and maintaining high levels of both while welcoming guests from all paths of life to share their stories and tips on confidence in careers, politics and wellbeing.

The Girls Talk Podcast with Adwoa Aboah

The Girls Talk Podcast is hosted by model and influencer Adwoa Aboah. Covering fierce female discussions and tapping into topical issues in urban cultures, Adwoa has welcomed guests such as Ovie Soko and Ashley Walters to discuss toxic masculinity, mental health and rehab and recovery.

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