How to Start a Podcast: Everything You Need to Know

Feb 18, 2022

Social Media Platforms

How to Start a Podcast: Everything You Need to Know

There’s no doubt that podcasts have been cropping up all over the place. In the last year or so, we’ve witnessed a podcast boom. But why does it suddenly seem like everyone has their own podcast, and how do you start a podcast?

Firstly, you may want to start a podcast as they are a great way of building a community and can be a strategic business move for brands. Aside from this, they’re fun and you can even earn money off of making them!

But what actually are they, how do you start a podcast and why have they become so popular?

A podcast is an episodic series which solely features audio content of hosts discussing a particular topic. As podcasts have become significantly popular, these topics can include almost anything you can think of. Topics can range from pop culture to true crime, documentary and even educational topics like money management.

Within the last year or so, we’ve seen a huge increase in the number of podcasts- but how are people doing it?

Look no further, for we have the perfect guide outlining how to create a podcast, including all the do’s, don’ts and tips and tricks. You’ll be able to start a podcast of your own in no time!



how to start a podcast: we also just dropped a new ep on @alreadyfriends podcast for how to start a show! rink in my rye-oh! #howtostartapodcast #podcastingtips #podcasting101

♬ original sound – Ceara Kirkpatrick

Choose your content 

The first step to take to start a podcast is thinking about the kind of content you want to create and which topic this falls under. If you’re struggling, think of the kinds of podcasts you enjoy listening to and use those for inspiration. It might also help to think about a podcast topic broad enough to cover many episodes, or perhaps even multiple seasons. 

It’s also important to research existing podcasts to ensure there’s nothing out there like yours to establish a niche for your podcast.

You’ll also need to think about who this podcast will be aimed at and tailor content to this audience to ensure your podcast is relevant and valuable.

Build your online presence

The second step in this guide on how to make a podcast is creating a name for your podcast. 

This will help build your brand and make your podcast recognisable and easy to find when searching online. Ensure it’s catchy, unique and links to your chosen topic.

When you start a podcast, it’s always important to consider accessibility to maximize the most reach from your audience. One great way to do this is to create a website; it’s free and easy to use with tools online.

We would also suggest you submit your podcast to a directory like Spotify. That way your podcast will be more discoverable – when you start a podcast this will be one of the main ways you can reach more listeners.


Things you need to do before hitting the record button ⏺️🎙️🎧 #howtostartapodcast #podcastforbeginners #howtopodcast

♬ Echos in My Mind (Lofi) – Muspace Lofi

Source Relevant Equipment and Software

The next step to start a podcast is to invest in recording equipment and editing software. You don’t have to spend a lot of money, but we recommend investing in a good quality microphone to ensure your sound quality is optional.

Make use of the many free editing tools and software available online – you don’t have to spend a fortune when you’re just starting out! Make sure you do your research before settling and shop around to get the best deals possible.

Record and edit your first podcast!

Once you’ve nailed these steps, you are ready to record your very first podcast episode! You may want to write a script or note down some key talking points – or just wing it! The choice is yours.

Make sure you name your podcasts creatively and that each one is matched with a unique title which concisely describes its content. This is important when you start a podcast as it’ll maximize your SEO so that it’s easier for people to discover your podcast.



This is your SIGN to follow your dreams and start that podcast! 🎧🎙️ Here’s what goes into recording my podcast @CFC | Podcast for the Clueless @audrey jean flowers #podcastersoftiktok #nycpodcasters #contentcreator #howtostartapodcast #howtorecordapodcast #podcasttipsandtricks #dayinmylifecontentcreator #completelyfuckingclueless

♬ Chill Vibes – Tollan Kim

What are the first steps to starting a podcast?

The first steps to start a podcast are as follows:

  1. Choose a podcast topic
  2. Build your online presence
  3. Source Relevant Equipment and Software
  4. Record and edit your first podcast!

Can you start a podcast with no following?

You can start a podcast with no following! If you follow the steps in this guide (i.e. creating a website, building social media profiles and by using concise and clear names for each podcast episode), you’ll gradually build a fanbase in no time!

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.



author image

James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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