The Top 10 Free Influencer Marketing Tools Of 2024

In the digital age, influencer marketing has surged as a powerful strategy, driven by the rise of social media platforms and shifting consumer behaviour. 

As brands seek authentic connections with their audiences, free influencer marketing tools have become indispensable. These tools streamline the process of identifying, managing, and analysing influencer partnerships, enabling marketers to target the right influencers, track campaign performance, and optimise outcomes. 

By leveraging these platforms, marketers can amplify brand visibility, foster genuine engagement, and achieve measurable success in their campaigns, making influencer marketing an essential component of modern digital strategies.

But what tools are available to us and which ones should you consider? Check out our list of the top 10 free influencer marketing tools we believe will propel you toward success, below.

THE TOP 10 FREE INFLUENCER MARKETING TOOLS TO LEVERAGE IN 2024

1. Aria

Coming in hot at the top of our list is Aria. Though we may be biased, Aria is undoubtedly one of the hottest free influencer marketing tools for marketers to get their hands on this year!

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ARIA: Socially Powerful’s free influencer marketing and creative technology. With our new, free AI-powered influencer and creative technology, we’re breaking the barrier between marketers and influencers. Aria is focused on putting the emphasis back on creativity, storytelling, and strategy, and less on technology. We’re changing the game. Want to get involved? Sign up for Aria’s waitlist through the link in our bio. #Aria #InfluencerDiscovery #InfluencerMarketing #InfluencerTools #SociallyPowerful

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Powered by ChatGPT4, Elasticloud, and Amazon Recognition, Aria holds an industry-defining ability to simplify influencer search to merely a few clicks. It connects marketers to more than upwards of 200 million, first-rate influencers in next to no time, taking complex brand briefs and finding those most-eligible to skyrocket their success. By integrating visual AI search capabilities, Aria also rids you of the need to select from a range of pre-set filters, allowing you to be as specific as you like. Need blue-eyed men who specialise in modelling eyewear? Aria’s your tool!

Aria’s offerings don’t just end with influencer discovery either. 

Aria can aid in visualising your campaign, through its generative AI-powered image creation. After breezing through the influencer selection process, simply input a detailed description of what you’d like your campaign to look like into the box and sit back and relax while the free influencer marketing platform brings your vision to life. 

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Step into the future of influencer marketing🚀 #aria #influencerdiscovery #influencermarketing #influencertools #sociallypowerful

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Armed with a curated set of perfectly-eligible influencers, as well as detailed campaign visuals, Aria’s next point of attack is campaign results. An area often lacking in free influencer marketing tools. Using over seven years of influencer performance data, Aria efficiently predicts outcomes with outstanding accuracy. This bank of invaluable information allows Aria to provide intensely-accurate predictions on campaign performance, providing that extra layer of forecasting. 

If this isn’t enough to convince you to try Aria today, check out our blog post on the other incredible features on offer!

2. Modash

With a database covering over 250 million profiles, Modash connects marketers to a comprehensive suite of tools for discovering, analysing, and monitoring influencers on TikTok, YouTube, and Instagram. 

As one of the most long-standing among free influencer marketing tools, Modash has worked with some of the biggest names in the tech industry, from Google, to Surfshark and NordVPN; as well as a whole host of other brands as seen below:

As with most free influencer marketing tools, Modash’s search functionality allows you to filter influencers based on its pre-set filters; location, follower count, engagement rates, interests, and more. Additionally, its lookalike feature can help you find influencers similar to those you’re already working with. How cool!

Something to bear in mind with Modash’s 14-day free trial with 3 out of its 4 plans, is that, though it is good for setting up your first influencer marketing campaign, the available features aren’t nearly enough to ensure success in the long-run. For this you can purchase the Essentials plan for $120/month which allows you to add more team members, monitor more creator posts, send more emails, and vet more influencer profiles.

3. Kitly Business

Up next on our list of free influencer marketing tools, is Kitly Business, providing social media intelligence to help you maximise your ROI before procuring ad space from online publishers or influencers. 

The platform’s most notable feature is its Live Account Performance widget which shows you an influencer’s engagement metrics in real time. The widget also shows the median Reels for each influencer, which, in the current climate, is incredibly helpful seeing as Reels get the highest engagement and do 2x better than other post types. Other features include:

Live Media Kit builder

Automatic Post Approval Request (APAR)

Ambassador Programs

Predictive Analytics

Its database gives marketers access to over 300 million profiles, which can then be taken through to the platform’s customisable Influencer Relationship Management dashboard, allowing you to streamline the way your campaigns are run and provide clients with access to reports whenever they wish. 

Unlike most free influencer marketing tools, Kitly Business uses the APIs of its social media partners to provide first-party data to you, giving you more accurate information directly from the source, but marketers must bear in mind that the platform currently only offers a 7-day free trial, which will then turn into a paid subscription, starting from $99/month.

4. HypeAuditor

HypeAuditor is an all-in-one influencer marketing platform that allows you to manage the lifecycle of a campaign all in one place. With access to 137.4 million influencer profiles and 35+ metrics to vet them, HypeAuditor is perfect for running campaigns across Twitch, X, Instagram, TikTok, and YouTube.

Where most free influencer marketing tools only offer tools to aid influencer discovery, HypeAuditor provides features for media plan creation, campaign management, influencer analytics, competitor analysis, and market landscape analysis. 

Similar to Modash, HypeAuditor offers a lookalike feature, however, this doesn’t take centre stage as its most standout feature. The platform also uses a best-in-class AI fraud detection system to ensure that the influencers in their database are legitimate and have real engagement, reducing the risk of partnering with fake or inactive accounts, which can harm your brand’s reputation and waste your marketing budget.

Though HypeAuditor offers free influencer marketing tools, such as an Instagram engagement calculator, an Instagram audit tool, a TikTok account quality checker, Active Brand Campaigns tool, and more, the platform itself is not free. If you like the free demo, you can contact the sales team for pricing.

5. Storyclash

Storyclash is another AI-powered influencer search platform aiding the search for authentic influencers/creators who align with your brand’s values and goals. Unlike other free influencer marketing tools, Storyclash can help you find profiles based on a description of those you’re looking for. For example, if you’re looking for curly-haired women, Storyclash will provide you with profiles that match the description. 

Storyclash offers a host of cool, beneficial features, such as the ability to replicate the strategies of competitor brands that are doing particularly well and a “hidden gems” feature which lets you discover fast-growing influencers in your industry that you otherwise wouldn’t’ve known about.

The free version of Storyclash only allows you to search for four influencers and the visual influencer discovery tool will only show you 18 posts.

6. Shopify Collabs 

Shopify has proved its status among the leading ecommerce platforms out there with its feature-rich integrations such as influencer outreach, customer sentiment analysis, and more. Shopify Collabs, in particular, allows brands to make the most of influencer marketing on Shopify with an all-in-one solution to finding influencers and running affiliate campaigns without ever needing to leave the Admin panel.

Like most free influencer marketing tools, Shopify Collabs allows for creator recruitment and also takes away the hassle of creating spreadsheets by letting influencers choose what they want to promote from your catalogue. The platform then allows you to create unique affiliate links for each influencer to share with their audience, which you can then track the performance of to see who’s driving more sales. 

Other highlighting features include the Shopify Billing System and Shopify Flow.

The only limitation with Shopify Collabs is that you must have a Shopify store to use the platform. 

7. Bazaarvoice

Formerly Affable.ai, Bazaarvoice is a free DIY influencer marketing platform that enables brands to discover and collaborate with authentic influencers, amplify brand message, and measure the impact of influencer partnerships.

Unlike a lot of other free influencer marketing tools, Bazaarvoice is more geared towards agencies that want to handle all their clients’ influencer needs in one place. Though you can still search for influencer profiles based on interests and followers, the platform excels at integrating your ecommerce and communications platforms into your marketing plan, making your campaigns even more cohesive. 

Bazaarvoice also allows you to manage your influencer gifting with a product seeding feature helping send products directly to influencers without having to manage each creator individually. Moreover, its dashboard has a Trends tab where you can find new and upcoming trends, keeping you one step ahead of the competition. 

Something that Bazaarvoice offers, unlike any of its competitors, is a Resource centre where it publishes reports and blog posts for brands and agencies, as well as an annual summit which brings together top industry experts and thought leaders to discuss the latest trends and strategies in influencer marketing. 

8. Influence.io

Influence.io takes a vastly different approach compared to most free influencer marketing platforms by acting very much as a social media platform, boasting a social network and marketplace of over 300,000 members, 170,000 of whom are influencers, over 75,000 businesses, and 30,000+ other people.

Here, the social aspect of Influence.io complements discovery and activation, as brands are more likely to build their best relationships with influencers whose posts they see in their feed. Alongside this, the platform offers other highlighting features such as: 

Building influencer lists

Providing influencer demographic insights

Managing conversations in-platform

Allowing influencers to find you

A free Chrome browser to analyse influencers

Platform limitations are account-dependent. The basic, free account allows you to build your own profile and access the platform’s community, however, you only get 50 results for each search as opposed to unlimited results with a paid plan. You also only get 25 free conversations per month, as opposed to the Pro Plan which gives you 2,000 per month. 

9. Discover.ly

This is a Chrome plugin that helps with networking. You can use it to email recipients, LinkedIn, and Facebook connections’ social accounts, as well as see your connections’ social media accounts on a wide range of other social media channels and platforms. This helps brands see if any existing contacts have connections with influencers in your niche. 

While this isn’t one of your typical free influencer marketing tools, it is a free plugin with no paid version against which to compare limitations.

10. Hunter.io

We can all agree that the worst part of influencer search is not being able to find corresponding contact information. Luckily, Hunter.io connects you with email addresses based on the domain name you enter into the search bar. 

For example, as part of your influencer campaign, you may wish to ask for a guest blogging post on an influential blog within your niche. Simply enter the person’s name, company or website into Hunter.io and a suggested email address will appear. Alternatively, if you think you have a valid email address but are unsure, you can enter it into Hunter.io to determine its validity. 

While Hunter.io helps you create email campaigns with an unlimited number of team members, it doesn’t support regular influencer search or provide influencer stats and analytics. Similarly, the free version of Hunter.io only lets you conduct 25 searches and verify 50 emails per month. 

There you have it, our list of the top free influencer marketing tools, with Aria standing proudly at no.1!

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

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