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20 Inspirational Brands On TikTok To Fuel Your Next Creative Strategy

Nov 23, 2023

Social Media Platforms

20 Inspirational Brands On TikTok To Fuel Your Next Creative Strategy

Have you considered TikTok in your creative marketing strategy yet? Why not join the most creative brands on TikTok?

Whilst TikTok can definitely seem like a mixing pot of UGC and random trends, its massive popularity and video-first content leaves a vast opportunity for marketers to branch out of traditional creative strategy and reach new audiences.  

TikTok is available in over 150 countries and is used by 23.38 million people per month in the UK. This is not going unnoticed by brands, with many companies looking to operate on TikTok due to its large, diverse user base and high engagement rates.  

Get ready to fuel your creative strategy and find out about the top 20 inspirational brands that are absolutely killing it on TikTok right now! 

Successful brands on TikTok

Duolingo 

This list would not be complete without featuring the Duolingo TikTok account. Tapping into viral and trending ideas, Duolingo is one of the best brands on TikTok as its posts are light-hearted and extremely engaging for viewers. It largely features the Duolingo life-size version of the iconic owl, helping it go viral repeatedly.  

@duolingo

Listen…you’re only playin’ yourself ? #cap #run #bescared #comedy #duolingo

♬ –

Ryan Air

Similarly to Duolingo, the RyanAir account is one of the most successful brands on TikTok. Its funny and TikTok native posts drive masses of engagement on the app, and the account will often reply to comments with humorous or ‘sassy’ responses. 

@ryanair

Ok Timmy but just this once ?? #airline

♬ original sound – twotwofunny

Scrub Daddy

Scrub Daddy’s TikTok account engages with its followers entertainingly in their content often, proving that user interaction should be a vital part of a brand’s online creative strategy. 

@scrubdaddy

Absolutely speechless… #scrubdaddy #smile #cleantok #cleaningtiktok #americasfavoritesponge

♬ sonido original – ◥꧁??????? ? alastoria}

Crocs

Crocs uses its TikTok page to showcase its strangest collaborations whilst tapping into popular trends and concepts, recently including the ‘Boo Box’ and Barbiecore.

@crocs

Tell your Boo to thank us later ?

♬ original sound – Crocs

Chipotle 

Chipotle’s social strategy makes it one of the best brands on TikTok to follow, as it creatively takes popular trending formats and gives them all a Chipotle twist. 

@chipotle

Welcome to our new responsible restaurant, where we use renewable energy and everyone returns tabasco bottles to the drink station #chipotle #sustainability #restaurantdesign

♬ original sound – Chipotle

e.l.f

E.L.F keeps its official TikTok page very product-focused, but still embraces the humour and native trending content whilst promoting items. 

@elfyeah

e.l.f. restock = bone dance time ☠️? #backinstock #viralmakeup #elfcosmetics

♬ Los Choukarios – Bellecour

Netflix

Netflix is one of the most followed brands on TikTok without utilising popular TikTok trends in its content. It shares clips from its most popular shows and movies, as well as behind the scenes content to engage followers and teasers for new additions to the platform.

@netflix

Making this audio my alarm clock Matt Rife: Natural Selection is NOW STREAMING #netflix #comedy #mattrife #netflixisajoke

♬ original sound – Netflix

Fenty Beauty

Fenty Beauty’s creative strategy on TikTok is also very product focused, with a large amount of influencer content and product application videos to show the effectiveness of its items. 

@fentybeauty

⚠️Warning: Certain #GLOSSBOMB shades may have you acting up ? ib: @Rob In order of appearance⤵️ ?? #GLOSSBOMB in ‘Hot Chocolit’ ?? #GLOSSBOMB in ‘Make Cent$’ ?? #GLOSSBOMBICE in ‘Cold Heart’d’ ?? #GLOSSBOMB in ‘Fu$$y’ ??? #GLOSSBOMBCREAM in ‘Berry Brat’ Tap the ? in bio to get glossy wit it ?

♬ original sound – Fenty Beauty

Squishmallows

Squishmallows’s TikTok page is made up of humorous and entertaining content, with seasonal products and videos to remain relevant all year round. It also builds up excitement for new product launches and events, such as the Squish Tour and the Season of Squish. 

@squishmallows

More passion, more energy, more #MallowMash fun at SquishTour! ?✨ Which Squishmallows Costume is your fav? Get yours today on Squishmallows.com.  #Squishmallows #SquishmallowsSquad #JazwaresCostumePlay

♬ original sound – MORE ENERGY ?

Teen Vogue 

Teen Vogue’s TikTok account is centred around interviewing the most popular celebrities and posting behind-the-scenes or extra information that its followers might be interested in. The short form video content teases its longer form interviews which it links to each video for ease. 

@teenvogue

I can’t imagine anyone else as #Barbie ?? Tap the #linkinbio to watch the full video! ?✨ #margotrobbie #barbiemovie #gretagerwig #barbiethemovie

♬ original sound – TeenVogue – TeenVogue

Go Pro

Go Pro’s TikTok page unsurprisingly showcases the coolest videos filmed with its products. Utilising clips of people doing amazing activities or visiting beautiful places around the world, the page makes it one of the best brands on TikTok to follow for refreshing and exciting content that stands out from other brands. 

@gopro

Replying to @Kai Here’s @anthony_walsh_’s POV from the next set. Up close + personal ? #gopro #fpv #surf #surfing #fiji #cloudbreak

♬ original sound – GoPro

McDonalds

McDonalds approaches its TikTok creative strategy by showing funny behind-the-scenes videos and challenges to engage its followers and keep the content relatable and relevant to the younger audience. 

@mcdonalds

who do u think the real winner is? #competition #bts #wrapbattle #mcd #mcdonalds

♬ original sound – McDonald’s

GymShark 

GymShark began as one of many small clothing brands on TikTok, but its page has grown massively in popularity due to its ability to stay on top of trends whilst maintaining a specific aesthetic to stand out from the other brands on Tikok

@gymshark

1, 2, buckle my shoe ?? #meme #fyp #Gymshark

♬ original sound – eddy

Levi’s 

Levi’s take an influencer led approach to its social content, activating hero and macro creators to showcase the products and share opinions on the best denim.

@levis

Emma’s gifting us early this year with her new favorite flares ??

♬ original sound – Levi’s

Eternal Muse

Eternal Muse is one of the best brands on TikTok to observe in terms of creative strategy, as it went viral by presenting its heatless curler as the ultimate solution to get beautiful curls in minutes. With results focused videos and influencer content, its products have been sold all over the world and has amassed 292,000 followers. 

@eternalmusehair

I purposely didn’t speed up this video so you can see how easy this is! #hairtok #heatlesscurls

♬ original sound – Ian Asher

Oreo

Oreo keeps its page interesting and product focused by making trending or seasonal ideas centred around Oreos in some way. From making Oreo Christmas wreaths to Oreo mashed potato for Thanksgiving, it approaches its TikTok strategy in a fun and light-hearted way.  

@theoreoofficial

Easy and delicious ? #OREO #OREOTok #OREOCookies #OREOhacks #thanksgiving #friendsgiving #mashedpotatorecipe #holidaycooking

♬ Thanksgiving Day – Official Sound Studio

Marvel 

Marvel’s page is a combination of sharing teaser clips from its top shows and movies, as well as interesting influencer content based on its new releases. 

@marvel

Replying to @Marvel Entertainment Prodigal child of the Milky Way takes the runway. ? Get a look at cosplayer @Cowbutt Crunches Cosplay’s making of their Captain Marvel-inspired runway gown! #Cosplay #MarvelCosplay #CaptainMarvel

♬ original sound – Marvel Entertainment

Taco Bell 

Taco Bell repeatedly tap into popular trending formats, which combined with its best menu hacks, helps to keep it as one of the most relevant and exciting brands on TikTok. 

@tacobell

taco bell > roman empire

♬ Tomfoolery – David Snell

National Geographic

National Geographic understandably has a very educational approach to its TikTok strategy, sharing clips of various creatures and some information about the brand. This does not mean that it doesn’t have fun with its content however, with the regular use of clickbait titles and humorous shots being shared. 

@natgeo

Love is a battlefield for these interesting animals! ? #AnimalsOfTikTok #HorseshoeCrab

♬ original sound – National Geographic

RedBull

Redbull proves on its TikTok page that it ‘gives you wings’ by sharing the strangest competitions that it sponsors leading to millions of views and continuous engagement on the page. 

@redbull

these cycle lanes are getting out of control ? #redbull #givesyouwiiings #redbullstalenros #cycling #bike #netherlands #funny

♬ original sound – Red Bull

FAQ’s: 

What are the best brands on TikTok? 

The best brands on TikTok with the most followers are currently TikTok themselves, followed by Netflix, NBA, Nickelodeon, Fortnite, Redbull and Duolingo.

What luxury brands are on TikTok? 

Many luxury brands, such as Gucci and Dior have been on TikTok since the start of its popularity in 2020. Other prominent luxury brands on TikTok include Prada, Louis Vuitton and Ralph Lauren.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful

Author

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Ella Proctor

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