Top 12 SaaS Influencer Marketing Agencies in the United States

The best SaaS influencer marketing agencies in the United States are Socially Powerful, Clickstrike, NeoReach, Upfluence, Mavrck, The Shelf, Julius, Izea, Influencity, and Brighter Click, because they combine SaaS industry expertise with strong influencer networks with proven influencer marketing strategies that drive measurable growth for B2B and B2C brands.

Influencer marketing helps SaaS brands grow by using niche creators on multiple platforms to run targeted campaigns that drive brand awareness, lead generation, and measurable business outcomes. These agencies provide advanced tools for influencer discovery, performance tracking, and content optimization by customizing marketing strategies for SaaS audiences.

Socially Powerful is known for its global reach and ability to create high-impact and cross-platform influencer campaigns, while Clickstrike focuses on B2B SaaS by using precision targeting, performance-driven storytelling, and strategic partnerships. Captiv8 uses its AI-powered influencer discovery platform and deep audience insights to create relevant collaborations for SaaS products. Brighter Click manages full-funnel influencer campaigns for SaaS and e-commerce brands by combining influencer content with paid media and landing-page coordination for trackable lifts in sign-ups and product adoption.

12 best SaaS influencer marketing agencies in the United States are listed below.

1. Socially Powerful
2. NeoReach
3. Clickstrike
4. The Shelf
5. Captiv8
6. Upfluence
7. Mavrck
8. Tagger by Sprout Social
9. Julius
10. IZEA
11. Influencity
12. Brighter Click

1. Socially Powerful

Socially Powerful is a global SaaS-based influencer marketing agency that integrates proprietary technology with creative social-first strategies to help brands scale their influence and social presence. It was founded in 2017 by influencer-marketing pioneers James Hacking and Tassilo Rapp.

They offer a free AI-powered influencer marketing platform, Aria which provides marketers with unlimited access to over 200 million influencer profiles across various platforms, such as Instagram, TikTok, YouTube, and Twitch. Aria includes natural language search, visual search powered by image recognition, three-tier audience enrichment, and AI-based campaign forecasting. This SaaS tool helps brands reduce influencer discovery time from an average of 15 hours to just 4 hours, delivers 40% more relevant matches, saves $3,500 per campaign, and increases ROI by 28%.

Socially Powerful uses Aria’s technology layer with a fully managed service arm to show that brands can either use the platform independently for influencer search or work with the agency’s creative and strategic teams to run campaigns end-to-end. Their services cover influencer marketing strategy, paid social amplification, real-time social strategy, community management, social commerce integration, and video production through Socially Powerful Studios.

Socially Powerful offers its users a performance-guarantee policy, so clients only pay if campaign KPIs are met, with performance validated through platform analytics. The agency operates from offices in London, New York, Los Angeles, Paris, Dubai, and Beijing that offer SaaS-backed influencer strategies for brands such as L’Oréal, Huawei, Hyundai, The Body Shop, Primark, Timberland, and Tefal.

Founded year: 2017

Services Offered: Influencer marketing, social strategy, social media, video content production, paid media, social commerce, and community management

Industries Served: Fashion, beauty, technology, gaming, automotive, lifestyle, ecommerce, and retail

Notable clients: ASUS, Toyota, Beko, Biolage, Ralph Lauren, Primark, Lenovo

Office locations: El Segundo, California (United States Headquarters), with offices in the United Kingdom (UK), the United States (US), Europe, China, and Dubai

Team Size: 65 employees

2. NeoReach

NeoReach is a SaaS and tech-enabled influencer marketing agency that creates world-class original influencer campaigns for top brands and global Fortune 500 companies, like Walmart, Airbnb, NBCUniversal, and FanDuel. This SaaS influencer marketing agency was founded in 2013 by Jesse Leimgruber, Misha Talavera, and P.J. Leimgruber, and is headquartered in San Francisco, California, with additional offices in Orlando, Los Angeles, and Tokyo.

The in-house software of NeoReach helps SaaS companies monitor influencer-driven sales and lead generation metrics in real time. They build their influencer campaigns around certain business goals, such as MRR growth, demo sign-ups, and customer retention.

NeoReach uses extensive audience insights to match creators with SaaS buyer personas. They run their data-driven influencer marketing campaigns on different channels, such as TikTok, YouTube, Instagram, Twitter, and Facebook, by using a network of over 3 million influencers to target audiences based on content type, audience demographics, and performance data.

NeoReach promotes SaaS apps and platforms through campaigns designed to scale user acquisition and engagement. This marketing agency provides major tech brands like TikTok, Netflix, and DraftKingswith influencer discovery, campaign management, paid media amplification, fraud detection, and content creation. For example, their one campaign for TikTok, launched after the Musical.ly rebrand, delivered over 3.2 million unique engagements and a 6:1 ROI through localized influencer content.

The image below shows the total reach and performance results of TikTok’s US market entry campaign executed by NeoReach.

Founded Year: 2013

Services Offered: Influencer marketing, analytics, campaign management, platform tools

Industries Served: Technology, retail, consumer goods, and entertainment

Notable Clients: Walmart, Airbnb, FanDuel, NBCUniversal

Office Locations: San Francisco, Orlando, Los Angeles, Tokyo

Team Size: 48 to 200 employees

3. Clickstrike

Clickstrike is an award-winning B2B SaaS influencer marketing agency that connects tech companies with the influential voices in the tech and SaaS sectors. It provides viral-level, high-quality coverage from top influencers and end-to-end campaign execution with a flexible, no-long-term-contract model. This influencer marketing agency has run over 1,000 influencer campaigns, partnered with more than 450 influencers, and has 5 years of experience in creating campaigns that resonate with their target audience. It has helped 400+ clientsreach 75 M+ views through highly targeted influencer content.

They create influencer campaigns for SaaS and B2B brands through a structured process, from influencer research and identification, campaign strategy and planning, content creation and collaboration to campaign execution and management. This marketing agency has helped SaaS brands produce multiple types of influencer content, such as review videos, social giveaways, brand partnerships, affiliate partnerships, podcast appearances, and event appearances.

Clickstrike tracks key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and customer engagement to measure the success of their campaigns. Their services, such as earned media and PR, SaaS influencer marketing agency, PPC, SEO, and B2B lead generation, are available a la carte and delivered through weekly sync and partnership-style engagements.

Clickstrike helped Neurahub stand out in the competitive generative AI space through a full brand refresh that redefined its identity, visual storytelling, and product positioning to resonate with creative professionals.

Founded Year: 2018

Services Offered: Earned media and PR, SaaS influencer marketing agency, PPC, SEO, and B2B lead generation

Industries Served: SaaS, B2B, Fintech, Tech, and AI

Notable Clients: Neurahub, Acorn, Aisera

Office Locations: New York City (Headquarters)

Team Size: 11 to 50 employees

4. The Shelf

The Shelf is a full-service and data-first influencer marketing agency that helps SaaS brands through its proprietary SaaS technology. It was founded in 2013 by Atul Singh and Laurel Jung and is headquartered in Atlanta, Georgia.

The Shelf helps brands by running end-to-end influencer campaigns that handle everything from strategy and creator sourcing to content production, contracting, and post-campaign analytics. Their in-house SaaS platform integrates machine learning to process over a billion influencer posts to predict campaign performance and target the right audience. Their proprietary tools include the Optimization Flywheel which refines campaign content through continuous performance loops, and SpliceLab™, which turns influencer-created content into high-performing, algorithm-friendly creative assets.

They partner with all kinds of businesses, from small startups to Fortune 100 companies like Neutrogena, Hulu, EOS, and Nestle.

The Shelf provides services such as trend tracking, whitelisting, fraud detection, brand lift studies, and social media management. They also offer access to an 8,000-square-foot content production studio called Creator Space to make premium content.

The image below highlights that The Shelf helped Lenox get over 417K engagements and a 5.13% engagement rate.

Founded Year: 2013

Services Offered: Influencer marketing, creative and strategy, campaign analytics, content production, and community management

Industries Served: Retail, fashion, beauty, entertainment, food & beverage, health, technology

Notable Clients: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, Nestlé, Hershey

Office Locations: Atlanta, Georgia (Headquarters)

Team Size: 78 to 80+ employees

5. Captiv8

Captiv8 operates as an end-to-end Software-as-a-Service platform for influencer and creator marketing. It helps brands discover, activate, manage, and measure influencer campaigns all from a centralized dashboard. This SaaS influencer marketing platform offers a single source of truth by unifying data across social channels, business units, and campaign touchpoints. It delivers automation with predictive insights powered by AI and ML technologies.

Captiv8 has an influencer database of over 15 million creators across 120+ countries and covers 95% of global creators with 5,000+ followers. Brands can filter and discover talent with more than 500 filters around demographics, interests, engagement, and brand affinity, while AI-powered tools like the Influencer Velocity Index (IVI) provide top-performing and relevant creators.

The platform manages campaign activations with built-in workflows that handle briefs, contracts, payments, and logistics. It offers gifting or affiliate linking through Shopify, creates affiliate links, builds storefronts, and promotes content directly. Brands can also use Branded Storefronts, launched in mid-2024, to drive social commerce with influencer content beyond traditional social networks.

Captiv8 offers a unified performance dashboard that tracks paid and organic campaigns. It combines sales data, foot traffic, sentiment, and earned media value (EMV) in one place. The platform includes real-time metrics and custom reporting. It integrates with CRMs such as Salesforce, commerce systems like Shopify, and media platforms to provide full-funnel measurement and ROI validation. Brands that use Captiv8 see a 374% return on investment, according to a Forrester study.

Captiv8 has partnered with many leading global brands, such as Zara, Unilever, Netflix, Toyota, Kraft Heinz, Ocean Spray, Walmart, and the WPP and Omnicom holding companies. Seventy percent of Fortune 100 companies use the platform to run and measure large-scale influencer campaigns. Publicis Groupe acquired Captiv8 in May 2025 to expand its global influencer marketing capabilities.

Founded Year: 2015

Services Offered: Influencer discovery, campaign strategy and planning, campaign activation and management, social commerce and retail marketing, talent management

Industries Served: Retail and e-commerce, automotive, food & beverage, entertainment and sports, financial services, consumer packaged goods

Notable Clients: Zara, Buick, NBA, Unilever, Sonic, Nordstrom, Levi’s, Bose, Netflix, Toyota

Office Locations: San Francisco (Headquarters), Los Angeles, Dallas, Chicago, New York, London, Paris, Bern, Rome, Vienna, Berlin

Team Size: 51 to 200 employees

6. Upfluence

Upfluence is an all-in-one SaaS influencer marketing platform and full-service agency that helps brands and agencies to plan, execute, and optimize influencer and affiliate campaigns across multiple channels, like TikTok, Pinterest, YouTube, and Twitch. It was founded in 2013 by Kevin Creusy, Vivien Garnès, Alexis Montagne, and Yann Metz‑Pasquier and is headquartered in New York City with additional offices in Paris, Lyon, and Lausanne.

Upfluence has a vast, independent database that originally included over 1 million influencers across more than 150 countries and today claims to include up to 22 million+ influencer profiles. It allows users to conduct in-depth influencer discovery using AI‑powered recommendations and more than 20 filtering criteria to match an ideal brand-influencer fit based on audience demographics, engagement, content quality, and even fake-follower analysis.

Upfluence supports comprehensive campaign management by providing tools for outreach, content approvals, workflow coordination, and automation of administrative tasks like invoicing and compliance. This influencer marketing company offers affiliate tools to generate unique promo codes or affiliate links and track commissions which are fully integrated with e-commerce systems such as Shopify, WooCommerce, Magento, BigCommerce, and Amazon.

Upfluence also offers white‑glove agency services, such as strategic planning, campaign execution, seeding, affiliate programs, events, training, workshops, and customized, full-stack campaign delivery with transparent reporting and dedicated support.

Upfluence has partnered with 1600 brands worldwide by providing services to some well-known brands like Amazon, Marriott, Asics, Universal, Verizon, AliExpress, and UNICEF.

Founded Year: 2013

Services Offered: SaaS Influencer Marketing, Social Media Management, Affiliate Marketing, Social Media Listening, E-commerce Marketing, Campaign Analytics

Industries Served: Technology, Information, Internet

Notable Clients: Amazon, Marriott, Asics, Universal, Verizon, AliExpress, UNICEF

Office Locations: New York City (headquarters), Paris, Lyon, Lausanne

Team Size: 51 to 200 employees

7. Mavrck

Mavrck, now rebranded as Later Influence, is a powerful SaaS-based influencer marketing agency that is designed especially for enterprise-level brands. It was originally founded in 2012 as Splashscore and rebranded as Mavrck in January 2024 after releasing a self-service, white-labeled system for brands to manage influencer communities.

This influencer marketing agency allows marketers to discover, activate, and manage influencers across the customer journey. It offers tools for automated influencer identification, campaign management, performance tracking, fraud detection, workflow automation, content usage rights, custom rewards, and API integrations. It is widely used by global brands like P&G, Godiva, General Mills, and Charmin.

Mavrck helps brands identify existing loyal customers and turn them into micro-influencers. This creates more authentic advocacy and builds trust, which leads to better conversion rates.

Mavrck’s merger with Later Influence was supported by a $135 million investmentfrom Summit Partners. They combined Later’s tools, like Link in Bio and content planning, with Mavrck’s influencer features, such as influencer brand safety and influencer content rights. It also updated its visual identity and then acquired Mavely in 2025 which is a commission tracking platform for creators with a deal worth $250 million. This helped them build a more complete Social Revenue Platform™, which connects influencer content directly to sales performance.

The image below shows that Later Influence helped STILget 70% of its website traffic and 60% of its sales from social media.

Founded Year: 2014, and rebranded as Later Influence in 2024

Services Offered: Influencer Marketing, Social Media Marketing, Digital Media, Loyalty Marketing, Conversions, Micro-Influencer Marketing, Social Analytics, Word-of-Mouth Marketing, User-Generated Content, Influencer, Creator Marketing, and Brand Ambassador Programs

Industries Served: Technology, Information, Media, Retail, Food and Beverage, Fashion and Beauty, CPG, E-commerce

Notable Clients: Conscious Life & Style, Artifact Uprising, Brew Dr. Kombucha, Collective Arts Brewing, Lucky Iron Fish, MeUndies, S’well, STIL, Goldilocks Goods

Office Locations: Boston (headquarters), Vancouver

Team Size: 201 to 500 employees

8. Tagger by Sprout Social

Tagger by Sprout Social is a SaaS influencer marketing agency for influencer marketingand social intelligence. It helps brands and agencies find influencers, manage campaigns, analyze competitors, track trends, and measure ROI (return on investment). This marketing agency was founded in 2015by Pete Kennedy as a music recommendation engine but later shifted its focus to influencer marketing.

Tagger Media was acquired by Sprout Socialin August 2023 in a $140 million deal, and then it was rebranded as Sprout Social Influencer Marketing. Tagger’s technology now uses AI-powered tools and advanced analytics to help marketers identify and activate the right influencers, centralize campaign management, maximize influencer ROI, and save time.

Tagger’s SaaS platform is powered by advanced social intelligence and offers API integrations with leading social platforms like Instagram, TikTok, YouTube, Facebook, X (formerly Twitter), Pinterest, and Twitch. It analyzes vast data sets, tracks millions of influencer profiles and billions of social posts, and offers insights such as trend spotting, competitor benchmarking, audience demographics, brand safety metrics, and creative white‑space identification.

Founded Year: 2015, but acquired by Sprout Social in 2023

Services Offered: Influencer search and discovery, campaign management, third-party analytics

Industries Served: Consumer Goods and Retail, Fashion and Luxury, Entertainment and Media, Public Relations and Advertising Agencies, Technology and Business Services

Notable Clients: Hasbro, Paramount, Ketchum, Valvoline, Dolce & Gabbana, Bose, Omnicom Public Relations Group, Pepsi Co, Ralph Lauren

Office Locations: Santa Monica (headquarters), London, New York, Santa Monica, Austin, Chicago, Toronto, Los Angeles, Sydney, Singapore, Sao Paulo, Moscow, Kraków, Zurich

Team Size: 51 to 200 employees

9. Julius

Juliusis an award-winningSaaS influencer marketing agency and platform that helps brands, marketers, agencies, and Fortune 500 companies discover, manage, and measure influencer campaigns through a comprehensive, cloud-based solution. It is a software-based solution that works like an in-house influencer marketing agency.

Julius was created by JuliusWorks, Inc., which was originally part of Thuzio, and that was founded in 2012 by Jared Augustine, Tiki Barber, and Mark Gerson. In 2016, Julius was officially launched not just as software but as a strategic extension of influencer marketing teams which offers agency-grade features within a self-serve interface.

Julius gives users access to a large database of over 100,000 vetted influencers. These influencers are from platforms like Instagram, YouTube, TikTok, Twitter, Snapchat, and Twitch and allow users to search influencers by filters such as demographics, audience interests, engagement rate, follower count, location, and brand mentions. This helps brands find creators who match their niche and campaign goals.

Julius supports full campaign management that allows users to create influencer rosters, track tasks, manage communication, and monitor content. It also helps with FTC compliance by detecting missing disclosures. Julius offers real-time analytics and detailed reporting dashboards that show reach, impressions, engagement, and ROI.

Founded year: 2012

Services offered: Influencer search and discovery, rich influencer profiles, campaign management, performance tracking and analytics, integrated communication, compliance, and automation

Industries served: Technology, Information, and Media

Notable clients:Nike, ViacomCBS, Pepsi, Revlon, Edelman

Office locations: New York, NY (Headquarters)

Team size: 11 to 50 employees

10. Izea

IZEA Worldwide, Inc. is a leading SaaS influencer marketing company that connects brands with content creators through a collection of technology platforms and managed services. This agency was founded in February 2006 as PayPerPost, Inc. by Ted Murphy. IZEA introduced one of the first marketplaces for blog and social media sponsorships. The agency later rebranded to IZEA and became publicly traded in 2011 and is headquartered in Orlando, Florida.

IZEA offers a flagship platform, IZEA Flex, which is an all-in-one influencer marketing solution that helps brands manage the entire campaign, from influencer discovery and contracting to content tracking, performance measurement, and payment processing. The platform also features IZZY, an AI assistant that uses large language models and IZEA’s proprietary data to offer creator recommendations, performance insights, and campaign guidance.

IZEA operates Shake, a marketplace where brands can hire creators for content and influencer gigs, and BrandGraph, a social intelligence platform that offers competitive benchmarking, share-of-voice tracking, and sentiment analysis.

Izea has been working with leading global brands like Toyota and Guess for over 19 years and successfully achieved 3.9M+creator collaborationsand 30B+views on TikTok, as shown in the image below.

Year Founded: 2006

Services Offered: Creator strategy, creator partnerships, content studio, performance marketing, social commerce, and creator experiences

Notable Clients: Freddy, Toyota, Superman, Minecraft, Acer, Guess, KIA, Netflix, Tecno, U.S. Marine Corps, Tyson, Barilla, Yamaha, IKEA

Office Locations: Orlando (Headquarters), California, Colorado, Illinois, New York, and Canada

Team Size: 51 to 200 employees

11. Influencity

Influencity is a specialized SaaS (Software as a Service) influencer marketing agency that helps brands find, analyze, manage, and track influencer marketing campaigns through a centralized and data-driven interface. It was founded in 2014 in Valencia, Spain, by Daniel Sanchez and a team of digital marketing experts.

Influencity provides an all-in-one influencer marketing solution that leverages data and automation to help users manage influencer campaigns at scale. The platform helps brands to simplify every step of the influencer marketing workflow, from influencer discovery and analysis to campaign management and performance tracking.

Influencity offers access to a database of over 170 million influencer profiles across social media platforms such as Instagram, YouTube, and TikTok. Users can search and filter influencers based on a wide range of criteria, such as location, audience demographics, engagement rates, follower authenticity, and niche topics.

Influencity also offers influencer profile analysis, which helps users view an influencer’s content performance, audience behavior, growth trends, and past collaborations. Once selected, influencers can be added to custom campaigns and grouped into projects, where users can track communication, assign budgets, set goals, and monitor progress through a CRM-like interface.

Year Founded: 2014

Services Offered: Influencer Recruitment, Influencer Scoring, Audience Analysis, Influencer Segmentation, Influencer Collaboration, User-Generated Content (UGC) Management, Content Approval, Campaign Analytics, Reporting and Dashboards, Data Importing and Exporting Tools, Influencer Compensation, Social Commerce, E-Commerce Integration

Industries Served: Fashion and Beauty, Food, and Technology

Notable Clients: Johnson & Johnson, Nestlé, Havas Media, Samsung, Ogilvy

Office Locations: Valencia, Spain (Headquarters)

Team Size: 11 to 50 employees

12. Brighter Click

Brighter Click is a leading SaaS influencer marketing agency that helps B2B and startup companies grow by connecting them with influential voices in their industry. They create customized influencer strategies to increase brand visibility, build credibility, and generate high-quality leads. Their influencer marketing services are customized to each company’s stage and business needs which helps growing product-led SaaS companies.

Their services include detailed channel selection, where they identify the most effective platforms and influencer types, such as TikTok, Instagram, YouTube, Twitter, LinkedIn, and blogs, that align with the brand’s goals and target audience. They also handle influencer sourcing, contract management, campaign planning, rate negotiation, whitelisted ad placements, and post-campaign performance tracking with detailed analytics.

Brighter Click uses data to choose influencers and shape content according to SaaS product marketing goals like sign-ups, free trials, and product adoption. They also work closely with landing page designers and media buyers so influencer content supports the full marketing funnel.

Brighter Click helped an e-commerce SaaS company scale Facebook ad spend by117.39% while cutting CAC by 17.6%, expand in markets like the United States, and refine core marketing messages through comprehensive creative testing for use across their website and email campaigns.

Founded Year: 2019

Services Offered: Fractional CMO, Content Marketing, Facebook Ads, Google Ads, UGC Sourcing, Influencer Marketing, TikTok Ads

Industries Served: SaaS, E-commerce, Automotive, Hospitality, Manufacturing, Education, Healthcare

Notable Clients: Fly Rides, Great Wrap, Sportique, Relatabble, Rocket Fire, Haggard Pirate, Build a Head

Office Locations: Raleigh, Charlotte, Greensboro

Team Size: 2 to 10 employees

How to Choose the Right SaaS Influencer Marketing Agency?

To choose the right SaaS influencer marketing agency, define brand goals and KPIs, identify the budget range, compare pricing models, request proposals and case studies, and check references.

The 9 steps to consider when choosing the right SaaS influencer marketing agency are listed below.

• Define Brand Goals and KPIs: Set measurable brand objectives for your SaaS influencer marketing campaign, such as conversions or engagement, so the strategy is tailored to your specific growth and visibility targets.

• Identify the Budget Range: Determine a clear budget for your SaaS influencer marketing campaigns to help agencies design campaigns that provide influencer quality, reach, and return on investment.

• Shortlist Agencies with SaaS Experience: Choose a SaaS influencer marketing agency that is experienced in promoting software products so they understand industry trends, competitive landscapes, and audience expectations.

• Review their Influencer Network: Check the SaaS influencer marketing agency’s influencer portfolio for audience relevance, engagement rates, and niche alignment to match your ideal customer profile.

• Evaluate their Process: Ask the SaaS influencer marketing agency to explain their workflow from influencer selection to reporting.

• Check their Tech Stack: Make sure the SaaS influencer marketing agency uses reliable analytics and tracking tools for accurate performance measurement and transparent reporting.

• Compare Pricing Models: Review the SaaS influencer marketing agency’s payment structure, whether fixed, performance-based, or hybrid, to find the most cost-effective match for your goals.

• Request Proposals and Case Studies: Ask the SaaS influencer marketing agency for detailed proposals and past campaign examples to assess their creativity, strategy, and measurable success.

• Check References: Contact former clients of the chosen SaaS influencer marketing agency to confirm their reliability, communication quality, and ability to deliver results on time.

How Does Influencer Marketing Help Promote SaaS Agencies?

Influencer marketing helps promote SaaS agencies by building trust with consumers, improving SEO and online visibility, reaching a highly targeted audience, driving lead generation and conversions, and creating engaging content.

What Influencer Marketing Strategies Work the Best for SaaS Brands?

The influencer marketing strategies that work best for SaaS brands include giving expert demonstrations and reviews, and providing exclusive early access to the products for creators. SaaS brands can also offer user testimonials using SaaS influencersand activate influencer-led series or podcasts.

Should SaaS Brands Use Micro or Niche Influencers?

Yes, SaaS brands should use micro or niche influencers because they have highly engaged, targeted audiences and create cost-effective campaigns and authentic content. These creators help brands build trust with consumers, explain complex tools, improve SEO, and drive strong ROI.

What Do SaaS Influencer Marketing Agencies Do?

SaaS influencer marketing agencies find and vet niche industry voices, manage product walkthroughs, create integration tutorials, track lead generation, and build long-term partnerships to increase brand awareness, user adoption, and recurring revenue. They also optimize campaigns using performance analytics to maximize ROI.

Do SaaS Agencies Need B2B or B2C Influencers?

SaaS brands need B2B influencers because their target audiences are decision-makers and professionals who require expertise, credibility, and industry insights, while B2C influencers focus on mass consumer appeal and entertainment. These B2B influencers can directly shape the purchasing decisions of consumers through their trusted and relevant thought leadership.