Top 12 Influencer Marketing Agencies in China

In the digital age, influencer marketing has become one of the most effective tools for brands to engage with their audiences. Nowhere is this more apparent than in China, where a unique blend of cultural trends and social media platforms creates an ever-evolving influencer landscape.

For brands looking to tap into the Chinese market, working with the right influencer marketing agency is crucial. In this article, we will highlight the top 12 influencer marketing agencies in China, each offering unique expertise and services to help brands navigate this exciting space.

The 12 Best Influencer Marketing Agencies in China

With China’s complex social media ecosystem and the growing influence of KOLs (Key Opinion Leaders), finding the right agency is essential for brands looking to thrive. We’ve compiled a list of the 12 best influencer marketing agencies in China, each with its own niche expertise and successful track record.

1. Socially Powerful
2. Shanghai Jungle
3. Dragon Trail
4. Ping Pong Digital
5. Boopin
6. Sekkei Digital Group
7. YKONE
8. HI-COM Asia
9. InfluChina
10. RougeLink
11. The Influencer Marketing Factory
12. AWISEE

1. Socially Powerful

At Socially Powerful, we pride ourselves on being a global leader in the influencer marketing agency world, with a powerful presence here in China. Since our founding in 2017, we’ve been dedicated to delivering data-driven, results-focused campaigns that are precisely tailored to the unique needs of every brand we partner with.

We approach every project with one clear mission: to cut through the social media noise and create authentic, culture-first marketing narratives that resonate on platforms like TikTok, WeChat, and other social media marketing channels.

What sets us apart is our commitment to genuine impact. Using our in-house technology platform, Aria, we ensure that the influencers we work with align perfectly with your brand’s goals and message.

From start to finish, our campaigns aren’t just about visibility—they’re about delivering measurable, tangible results. Whether it’s driving engagement, increasing brand recognition, or boosting sales, we’re here to make sure your brand’s story is told in the most meaningful way possible.

• Influencer Marketing
• Paid Social Campaigns
• Social Media Strategy
• Community Management
• Social Video Production

2. Shanghai Jungle

Shanghai Jungle, founded in 2013, specializes in helping Western brands navigate the Chinese market by leveraging influencer marketing and other digital marketing services. With a team composed of both Chinese and foreign professionals, the agency provides a unique perspective that merges global marketing strategies with deep local insights.

Shanghai Jungle is renowned for its hands-on approach, assisting clients in developing their brand presence in China through collaborations with top Chinese influencers and effective content strategies. Their successful case studies, including collaborations with luxury brands like Graccioza, highlight their expertise in cross-cultural marketing and brand positioning.

• KOL Marketing
• Branding Strategy
• WeChat Marketing
• Influencer Collaborations

3. Dragon Trail

Dragon Trail International is a digital marketing agency that has specialized in connecting international brands with Chinese consumers since 2009. With a focus on travel and lifestyle sectors, the agency works with over 400 KOLs (Key Opinion Leaders) to boost brand visibility and engagement.

Dragon Trail’s expertise in WeChat and Weibo marketing makes them a go-to agency for brands looking to break into the Chinese market. One of their standout campaigns includes working with Whitley Neill Gin, where their influencer marketing strategy reached over 4.6 million people, helping the brand successfully enter the Chinese market.

• WeChat and Weibo Marketing
• KOL Collaborations
• Content Creation
• Social Media Campaigns

4. Ping Pong Digital

Ping Pong Digital, established in 2013, is an international influencer marketing agency with a strong presence in China. Known for its meticulous approach to data and influencer selection, Ping Pong Digital focuses on delivering authentic engagement through carefully curated partnerships with KOLs.

The agency has worked across multiple sectors, including fashion, luxury, FMCG, beauty, and sports, making them one of the most versatile agencies in China. Their standout Chinese New Year campaign for Sensai reached 17.4 million impressions and showcased their expertise in creating culturally relevant content that resonates with Chinese consumers.

• Weibo Ads
• Social Media Management
• Influencer Marketing Strategy
• Content Creation

5. Boopin

Boopin is a digital marketing agency that operates globally, with offices in Dubai and Shanghai. Established in 2011, Boopin offers a wide range of services, from influencer marketing to traditional advertising. Their approach to influencer marketing is driven by data and in-depth research, ensuring that brands connect with the right influencers to maximize ROI.

With a talent database of over 5,000 influencers worldwide, Boopin has successfully launched campaigns for brands such as Shein, Nissan, and Xiaomi. Their ability to integrate social media strategy with influencer marketing makes them a valuable partner for brands seeking to grow in China.

• Influencer Marketing
• Social Media Strategy
• Competitor Research
• Content Creation

6. Sekkei Digital Group

Sekkei Digital Group, founded in 2008, is a full-service digital marketing agency specializing in helping brands reach Chinese consumers through influencer marketing and digital strategies. They provide access to a wide network of Chinese influencers, ensuring that brands connect with the right audience.

Sekkei Digital Group is known for leveraging live streaming, a growing trend in China, to create engaging campaigns that captivate audiences on platforms like Weibo and Youku. The agency’s notable clients include global brands such as Costa Coffee, Ubisoft, and IKEA, further solidifying their expertise in executing high-impact campaigns in the Chinese market.

• Digital Marketing
• Influencer Marketing
• Live Streaming Campaigns
• Web Development

7. YKONE

YKONE is a global influencer marketing agency with a dedicated team in China, specializing in luxury, fashion, and beauty sectors. Established in 2008, YKONE has positioned itself as a leader in influencer marketing for high-end brands, creating innovative campaigns that resonate with China’s upscale consumer market.

The agency employs advanced data analytics to choose influencers who align perfectly with brand values and target demographics. By working closely with influencers across platforms like Weibo, Douyin, and Xiaohongshu, YKONE delivers campaigns that drive both brand awareness and sales, helping brands maintain a luxury appeal while connecting with local audiences.

• Luxury Brand Influencer Marketing
• Data-Driven Influencer Selection
• Content Strategy & Creation
• Cross-Platform Campaigns (Weibo, Douyin, Xiaohongshu)

8. HI-COM Asia

HI-COM Asia is a China-specific KOL (Key Opinion Leader) and influencer marketing agency that specializes in connecting brands with Chinese consumers through tailored influencer collaborations. The agency excels in developing influencer campaigns that enhance brand recognition and drive sales on Chinese platforms like RED, Douyin, and Weibo.

HI-COM Asia’s expertise lies in creating localized content that resonates with Chinese audiences while ensuring that every aspect of the campaign, from influencer selection to legal management, is handled with precision. Their ability to manage large networks of over 20,000 influencers makes them a preferred partner for international brands entering the Chinese market.

• KOL Campaign Management
• Livestream Marketing
• Localized Content Creation
• Legal and Contractual Management

9. InfluChina

InfluChina is a leading influencer marketing agency that specializes in connecting brands with Chinese influencers to maximize engagement and sales in the Chinese market. With an extensive network of top KOLs across platforms like WeChat, Weibo, and Douyin, InfluChina creates data-driven campaigns designed to captivate the Chinese audience.

Their deep understanding of Chinese consumer behavior allows them to craft strategic collaborations that boost brand visibility and drive conversions. InfluChina’s streamlined process includes everything from planning to influencer scouting and content creation, making them a one-stop solution for brands looking to expand in China.

• Data-Driven Influencer Marketing
• Audience Segmentation & Targeting
• Cross-Platform Campaigns
• Content Creation & Strategy

10. RougeLink

RougeLink is a premier influencer marketing agency in China, known for its expertise in navigating the country’s unique digital and social media landscape. The agency has deep-rooted connections with Chinese influencers across various sectors, from e-commerce to travel and lifestyle, making them a versatile partner for both local and international brands.

RougeLink’s platform-agnostic approach allows them to create global influencer strategies across a wide range of platforms, including Instagram, TikTok, YouTube, Weibo, and more. Their end-to-end services, combined with deep cultural insights and technical expertise, make them a trusted agency for brands looking to make meaningful connections with Chinese audiences.

• Global Influencer Marketing Strategies
• Cross-Platform Campaigns
• E-commerce and Lifestyle Marketing
• Data-Driven Campaigns

11. The Influencer Marketing Factory

The Influencer Marketing Factory is a globally recognized agency that also provides top-tier services in China. With a focus on delivering ROI-driven campaigns, they specialize in helping brands tap into the power of influencers on platforms like TikTok, Instagram, and YouTube.

The Influencer Marketing Factory is known for their comprehensive approach, from scouting the right influencers to handling all legal aspects, ensuring a seamless and impactful campaign experience. With a strong portfolio of Chinese influencers and expertise in cross-platform marketing, they’ve successfully partnered with global brands like Warner Music Group and Envato.

• Global Influencer Marketing
• ROI-Oriented Campaigns
• Content Creation & Strategy
• Paid Social Advertising

12. AWISEE

AWISEE, founded in 2014, has quickly become a top player in the Chinese influencer marketing scene. Known for its data-driven approach and strong focus on influencer relationship management, AWISEE helps brands craft targeted campaigns that drive engagement and sales.

The agency excels in cross-border marketing, assisting international brands in entering and growing within the Chinese market by leveraging popular social media platforms and influencers. With a vast network of KOLs across various industries, AWISEE offers comprehensive digital solutions that include content creation, reputation management, and PR outreach.

• Influencer Relationship Management
• Social Media Management
• Content Creation & Collaboration
• Cross-Border Marketing

Benefits of Working With A Top Influencer Marketing Agency in China

Partnering with a top influencer marketing agency in China comes with numerous advantages. These agencies have in-depth knowledge of China’s unique social media ecosystem, which is crucial for brands aiming to reach Chinese consumers. They also have established relationships with KOLs, ensuring that your brand message is delivered by trusted voices.

Moreover, these agencies offer localized content strategies that resonate with the Chinese market, maximizing engagement and conversions. By working with one of these leading agencies, brands can navigate the complexities of Chinese regulations, cultural nuances, and audience behaviors, all while optimizing ROI and driving growth in one of the world’s most dynamic markets