InfluenceOptima: The Marketing Tech Stack Increasing E2E Influencer Marketing Efficiency

In the modern age of influencer marketing, influencer activities are becoming bigger, better and infinitely more complex.  

For many enterprise businesses, influencer marketing is becoming an essential component in their marketing strategy. However, successfully executing influencer marketing involves a multitude of moving parts across identification, outreach, engagement, management and execution. 

With large brand portfolios to manage, it becomes commonplace for organizations to “max out” their in-house capabilities. This often leads to brand and enterprise level teams hitting a ceiling when executing influencer marketing, ultimately limiting scale, efficiency and effectiveness. 

One solution to this common pain point is to leverage a marketing tech stack of tools. designed to simplify, automate and centralize influencer marketing.  

At Socially Powerful we have seen the impact a marketing tech stack, which leverages the right tools for our clients objectives, can have on streamlining influencer marketing. This is why we’ve built InfluenceOptima, a customizable marketing tech stack for E2E influencer marketing efficiency and effectiveness. 

InfluenceOptima combines 20+ of the best tools on the marketplace, including our proprietary influencer marketing technology ARIA. We support our clients through a bespoke combination of these tools to build a sophisticated and curated solution for influencer marketing

Furthermore, we are able to swap in new partners as the industry adapts and as your needs change. We have a fully transparent model, meaning we never make a mark up on our suppliers. 

Within the InfluenceOptima marketing tech stack you have 4 key categorizations of tools. 

Audience & Cultural Insight 

Tools used to inform strategy development, data and analytics , social listening and consumer behavior, including, but not limited to:

GWI (Consumer Insight)

BrandWatch (Competitor & Market Insight)

Funnel (Marketing Insight)

TikTok Creator Marketplace (Trend & Cultural Insight)

And more…

E2E Influencer Solutions 

Tools used for influencer identification, vetting, campaign management and execution, including, but not limited to: 

ARIA – our Our Proprietary AI Influencer Marketing Assistant (Influencer Identification)

Traackr (Influencer Management & Benchmarking)

Sprinklr (Scheduling & Account Management)

Canto (Dynamic Asset Management)

Other confidential and Proprietary technology (emails and bots technology, process management and optimisation)

And more…

Scale & Content Production

Tools used to fuel content creation at scale across owned, influencer and paid social activities, including, but not limited to: 

Bannerflow (Dynamic Creative Optimization)

AdCreative.ai (AI Content Optimization and Ad Creation)

Frame.io (Collaborative Content Editing)

Submagic (Content Optimization)

And more…

Measurement & Brand Lift

Tools leveraged post-campaign to measure brand sentiment, efficacy, test and learn and optimization opportunities, including, but not limited to: 

Meta & TikTok Business Manager (Paid, Influencer & Organic Performance)

Metal TikTok, Snapchat & Pinterest (Brand Lift Studies)

Traackr (Benchmarking & Optimization)

And more..

Whether you need support in searching for influencers, gathering impactful & deep insights or measuring & optimizing influencer campaigns, we can curate a tech portfolio that delivers on what you need.

Giving your brand access to a fully customizable marketing tech stack, without needing to invest time and money in building one of their own, can help achieve efficiency, effectiveness and scale with ease. 

To find out more about InfluenceOptima reach out to us at tellmemore@sociallypowerful.com.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful