The Fashion Influencers You Should Be Following In 2023

Social media has revolutionized the way we consume and engage with the fashion industry. From promoting new collections to launching exciting new brands, fashion influencers have become the trendsetters and tastemakers we all turn to for style inspiration. Gone are the days when fashion shows and glossy magazines were the only means of staying up-to-date with the latest trends. 

Today, social media platforms like Instagram, TikTok, Pinterest and YouTube have become virtual runways, where the best fashion influencers captivate millions of followers with their unique sense of style and impeccable fashion choices.

In fact, a recent study by Fashion United in the UK revealed that fashion brands account for 31% of e-Commerce and more and more brands are adopting an online only approach. Brands like ASOS and the Boohoo Group are great examples of these. This surge in e-commerce has enabled fashion enthusiasts from all corners of the globe to access and indulge in their favorite brands with just a few clicks. It’s never been easier to shop the latest trends and discover emerging designers, all thanks to the power of social media.

By following the top fashion influencers in 2023, you can gain access to a world of endless fashion inspiration, exclusive discounts, and behind-the-scenes peeks into the glamorous fashion industry. So, without further ado, let’s dive into our curated list of the top fashion influencers to follow in 2023. From trendsetting designers to body-positive advocates, get ready to be inspired and fall head over heels for the ever-evolving world of fashion. 

The top 20 fashion influencers to follow

Irene 2.8M followers

With her impeccable fashion sense and infectious energy, Irene is a true style maven who constantly inspires her followers with her bold and creative outfit choices. 

Jessica Wang 1.8M Followers

Jessica’s vibrant personality shines through her fashion-forward content, as she fearlessly experiments with different trends, colors, and textures, making her a go-to source of inspiration for those looking to add a playful touch to their wardrobe.

Danielle Bernstein 3.2M Followers

Known for her edgy and glamorous style, Danielle is a trailblazer in the fashion industry. Her fearless approach to fashion and unapologetic confidence make her a true icon for those seeking to make a statement with their personal style.

Noha Nabil 12.4M Followers

Noha effortlessly combines elegance and minimalism, creating a refined and sophisticated aesthetic that resonates with her audience. Her attention to detail and exquisite taste make her a must-follow for those who appreciate timeless beauty.

Xenia 2.1M Followers

A true trendsetter, Xenia constantly pushes boundaries with her daring fashion choices and eclectic mix of high-end and streetwear pieces. Her unique style and bold attitude inspire her followers to embrace their individuality and step outside their comfort zones.

Chiara Ferragni 29.4M Followers

As one of the most influential fashion bloggers in the world, Chiara’s larger-than-life personality and impeccable taste have propelled her to great heights. Her glamorous and effortlessly chic looks make her a fashion icon worth following.

Camila Coelho 10M Followers

With her infectious smile and positive energy, Camila brings joy and style to her followers’ lives. Her impeccable fashion sense and passion for beauty have made her a beloved figure in the fashion and beauty community.

Aimee Song 7.2M Followers

Aimee’s laid-back yet sophisticated style has captivated millions of followers worldwide. Her ability to effortlessly mix high-end and affordable pieces makes her relatable and approachable for fashion enthusiasts of all budgets.

Caroline Daur 4.2M Followers

Caroline’s cool and eclectic style is a constant source of inspiration for her followers. Whether she’s rocking a casual streetwear look or a glamorous ensemble, her unique flair and attention to detail always shines through.

Pernille Teisbaek 1.4M Followers

Pernille’s Scandinavian chic style is the epitome of effortless elegance. Her ability to create minimalist yet striking outfits with unexpected twists has earned her a dedicated following of fashion aficionados.

Lyn Slater 757K Followers

Lyn is the epitome of ageless style, proving that fashion knows no boundaries. Her bold and fearless approach to fashion challenges societal norms and inspires women of all ages to embrace their individuality.

Julie Sarinana 7.7M Followers

Julie’s bohemian-inspired style and carefree vibes make her a breath of fresh air in the fashion world. Her ability to effortlessly mix patterns and colors creates a visually stunning aesthetic that resonates with her followers.

Jeanne Damas 1.5M Followers

Jeanne embodies French chic like no other, with her effortlessly cool and timeless style. Her classic yet modern outfits exude Parisian elegance, making her a style icon for fashion enthusiasts around the globe.

Mariano Di Vaio 6.9M Followers

Mariano’s suave and sophisticated style has earned him a place among the top male fashion influencers. With his dapper looks and impeccable grooming, he sets the standard for modern gentleman style.

Leandra Medine 2.5M Followers

Leandra Medine, an American humor writer, fashion blogger, and author, has gained widespread recognition for fearlessly tackling the topics that women love and men might hate in her blog. With her refreshing honesty and comedic style, she effortlessly merges high-street fashion with humor, proving that fashion can be both stylish and lighthearted.

Chriselle Lim 1.5M Followers

Prepare to be enchanted by Chriselle Lim’s polished and feminine style! Her ability to effortlessly blend high fashion with accessible brands will have you reimagining your everyday looks and feeling like a true fashion icon.

Leonie Hanne 4.6M Followers

Step into a world of pure glamor and luxury with Leonie Hanne. With her impeccable taste and stunning ensembles, Leonie effortlessly captures the essence of high fashion, leaving her followers in awe and inspired to elevate their own style game.

Petra Mackova 1M Followers

An enchanting blend of elegance and creativity. Her impeccable style and attention to detail will transport you to a world of sartorial excellence, where each outfit tells a captivating fashion story.

Olivia Palermo 8M Followers

Olivia has a mix of impeccable fashion sense and ability to effortlessly mix high-end and affordable pieces, she is the epitome of modern elegance and a true style icon.

Blair Eadie 1.9M Followers

Known for her vibrant and playful style, Blair’s bold use of colours and pattern will inject a dose of joy and excitement into your wardrobe, inspiring you to embrace your inner fashion and adventure out of your comfort zone.   

There you have it, our list of the top 20 fashion influencers you should be following this S/S!