Top 8 Beauty Influencers on Youtube to Follow in 2022

Beauty is one of the most successful niches on YouTube. Top beauty influencers on YouTube are recognised for their knowledge and expertise in makeup. They regularly post makeup tutorials and reviews of different brands, with some influencers even creating their own makeup collections. Beauty influencers on YouTube are in high demand for a variety of brands, and are known for creating products such as eyeshadow palettes through makeup brand collaborations. The top beauty bloggers on YouTube tend to use catchy introductions in each of their videos, which showcases their vibrant personalities and entices their viewers.  

We have created a list of the most famous makeup YouTubers that have made huge names for themselves as beauty influencers.

Top 8 beauty influencers on YouTube

1. James Charles

YouTube subscribers: 25.4M 

James Charles is one of the most high-profile makeup influencers on YouTube. The beauty influencer is known for creating makeup tutorials on YouTube. Since starting his channel in 2015, James Charles has become a makeup guru and has featured many Hollywood celebrities such as Kylie Jenner in his videos. In 2016, James was named the first male ambassador for the makeup brand CoverGirl.

2. Michelle Phan

YouTube subscribers: 8.86M

Michelle Phan is arguably one of the best female makeup YouTubers today. The makeup artist and entrepreneur specialises in creating beauty content on YouTube. After creating her own makeup blog in 2005, which centred on discussing makeup tutorials, Michelle has become a household name within the beauty industry. Her strong online presence and expertise within the beauty industry has led her to become recruited as a makeup artist and spokesperson for Lancôme. Michelle regularly uploads makeup tutorials to her YouTube channel, where she focuses on dewy and rosy looks. In 2013, L’Oreal launched EM Cosmetics by Michelle Phan, a skincare collection that promotes skin-empowering ingredients.

3. Jennie Jenkins

YouTube subscribers: 650K 

Jennie Jenkins is a British YouTube influencer, who is previously known as BeautyByJJ. She is best known for posting makeup and beauty blogs. Jennie frequently uploads to her YouTube channel, where she not only posts makeup tutorials, but a range of product reviews, clothing hauls and hair tutorials. Since rising to fame on social media, Jennie has launched Jennie Jenkins Beauty, which is her own collection of false eyelashes.

4. Bretman Rock

YouTube subscribers: 8.43M

Bretman Rock is one of the biggest social media influencers of this generation. The beauty influencer started his career on Vine and later transitioned to YouTube. He is known for his polished makeup tutorials as well as his authentic and genuine character. Bretman is currently the star of his own reality TV show, MTV Following: Bretman Rock, which shows his everyday life in Hawaii with his family and friends. Bretman has also collaborated with reputable makeup brands, developing a bestselling eyeshadow palette with Morphe, which makes him one of the best makeup YouTubers today.

5. Many Gutierrez

YouTube subscribers: 4.86M 

Manny Gutierrez is one of the best beauty bloggers on YouTube. The internet personality is best known for creating polished makeup looks on his YouTube channel. His content has a heavy focus on product reviews and eyeshadow looks, where he frequently features celebrities and internet personalities such as Halsey and Liza Koshy in his videos. He has also used his YouTube channel to openly talk about belonging to the LGBTQ+ community, and the struggles of his family accepting his sexuality.

7. Huda Kattan

YouTube subscribers: 4.15M 

Huda Kattan is arguably one of the most popular beauty YouTubers today. After being a makeup artist for the likes of Eva Longoria and Nicole Richie, she launched her own cosmetics line called Huda Beauty.

8. Jeffree Star

YouTube subscribers: 16.5M 

Jeffree Star is one of the richest beauty influencers on YouTube. His YouTube content consists of makeup videos and reviews of popular brands. Jeffree has even ventured into becoming an entrepreneur after launching Jeffree Star Cosmetics in 2014.