Top Music Influencers on Instagram

Music streaming services such as Spotify and YouTube are some of the most popular ways for fans to listen to their favourite musicians. However, music videos and songs are not the only appeal of music influencers. It is common for fans to keep track of their favourite musicians through social media platforms such as Instagram. Most celebrity Instagram influencers also engage with their audiences by posting wide-ranging content on the platform. They showcase their ventures from talk show appearances to film roles on their Instagram accounts. As a result, brands that work with top music influencers on Instagram have created strong opportunities to amplify brand awareness and increase the visibility of their products and services. 

In recent years, the music industry has evolved to become more inclusive of music influencers from around the world. Let’s take a look at the top music influencers on Instagram who are celebrated for their talents.

Top 5 music influencers on Instagram

1. Bad Bunny

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Instagram followers: 32.7M 

Benito Martinez Ocasio, better known by his stage name, Bad Bunny, is a Puerto Rican singer, rapper and songwriter. His music conforms to the genres of reggaeton and Latin trap. After his music gained attention on Soundcloud, Bad Bunny has become one of the top music Instagram influencers. He is currently the most listened to artist on Spotify with over 8 billion streams. 

Bad bunny is an avid Instagram user and frequently shows off his playful personality to his large following. He is no stranger to posting dance videos and photos of himself in different costumes. Bad Bunny is also known for his unique fashion sense, being recognised for his trademark sunglasses and nail art.

2. Lizzo

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Instagram followers: 10.3M 

Lizzo is an American singer who is one of the top music influencers on Instagram. Best known for her hit songs ‘Truth Hurts’ and ‘Good as Hell’, Lizzo has a strong impact on the music industry. 

Lizzo frequently uses Instagram to show off her confident personality. She is an advocate for body positivity and female empowerment, which is evident in her posts where she encourages her fans to be their authentic selves. Lizzo’s carefree spirit has earned her a huge community of fans who are inspired by the singer to embrace their own bodies.

3. BTS

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Instagram followers: 40.4M 

BTS is a K-pop boy band consisting of 7 members: RM, V, Jin, Suga, J-Hope, Jimin and Jungkook. They are currently taking the world by storm after breaking numerous records in the music industry. Their latest hit single, ‘Dynamite’ is their first English-language song, which received over 100 million views in just 24 hours. 

As some of the top music influencers on Instagram, BTS often uses the platform to promote their new music concepts and albums. The official BTS Instagram account also celebrates each member’s birthday, with each post receiving an influx of comments from ARMY, BTS’s loyal international fan base.

4. Ed Sheeran

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Instagram followers: 31.8M 

Ed Sheeran is undoubtedly one of the top music influencers on Instagram. The British singer and songwriter is known for his sentimental lyrics, which has landed him over 52 million monthly listeners on Spotify. Some of his hit singles include ‘Shape of You’, ‘Thinking Out Loud’ and ‘Lego House.

Ed Sheeran is also an active Instagram user, where he utilises the platform to promote his music. Whether it’s showcasing his collaborations with other musicians such as Stormzy, or his personal life, he has amassed a huge following on the site.

5. Ariana Grande

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Instagram followers: 232M 

Ariana Grande is proving to be unstoppable as one of the most successful musicians in the world. The US pop sensation is known for her impressive vocal range as well as her trademark high ponytail. She is best known for her hit songs which include ‘Thank U, Next’, ‘Positions’ and ‘7 Rings.’ 

Ariana has a colossal Instagram following, making her one of the top music influencers on Instagram. Her content on the platform is filled with a range of aesthetic selfies and videos of her music.