Even the most talented artists need a little help to achieve stardom. A singer can struggle to thrive commercially if few people have listened to their music. That’s where a few positive words from influencers, such as music critics, presenters and other artists, can make a big difference.
On the other hand, you might be a brand offering equipment or other products that you can imagine appealing to particular music fans. Whether you stock something as low-scale as a music fanzine or as extensive as drum kits, synthesisers and other instruments, the right influencer can help.
At Socially Powerful, we use data, metrics and performance analysis to trace an influencer especially poised to bring the performance uplift you seek. The most effective choices of influencer and platform might not always be the most obvious. For example, a tech journalist could review your drum kit on video, or a lifestyle blogger could be interested in highlighting your fanzine on their blog.
We know that there are many ingredients to an effective music influencer campaign – including a truly engaged audience and knowing how far you have progressed with past initiatives. However, we also know that content should remain very much at the forefront.
For this reason, we can shed light on many different options for showcasing your music or related products. Whether it involves sharing music videos on social or surprising you with something especially creative, we can help you to build a loyal community of fans… and buyers.
Our marketing research has covered many facets of both social and influencer marketing – so, even if your business is not firmly entrenched in the music industry itself, you shouldn’t overlook the exciting possibilities which music influencer marketing can unlock.
If music be the food of love, a music influencer can be your chef. To learn more, please phone our marketing team here at Socially Powerful. Alternatively, you can send us a completed contact form online. You can also find us on social networks popular with the music community – have a look at our Facebook, Twitter, Instagram and YouTube pages, and we regularly update Influencer Marketing Blog.