2025 Summer Brand Activations We’re Loving So Far 

Summer is finally here in London, which means the Summer campaigns are coming in hot and fast. 

For brands, Summer is the perfect opportunity to show off their lighter, more fun side. From beach parties to cocktail vans, brands never fail to pull out all the stops for their Summer brand activations. 

Read on to find out our favourite Summer campaigns so far!

THE SUMMER BRAND ACTIVATIONS WE JUST CAN’T GET ENOUGH OF 

Blank Street Tattoo Pop-Up 

@blankstreet

We’ve teamed up with @The London Social Tattoo @Manchester Social to build a walk-in only Tattoo Studio, because Spring is for saying yes! Complete with a bespoke flash sheet and iced drinks to pair. Want to get a spontaneous tat? ✦ Show up ✦ Grab a scratch card at 10:45AM ✦ Find out if you’ve won a complimentary tattoo for that day Not ready to take the leap? No worries – temp tattoos + iced drinks on us from 11:00AM – 6:00PM ✦ Kings Cross, Battle Bridge Place, London – 09-10 MAY @sallyytattoo ✦ Aviva Studios, Manchester – 16-17 MAY @Ella Bethany Tattoos *Tattoos only available to those aged 18+ with valid form ID. Appointments will be allocated at random at 10:45am each day. Blank Street logo not included (sorry).

♬ suono originale – tommaso.fw.music

Blank Street has far surpassed being just another coffee shop. 

This bona fide cultural icon is the true queen of Summer brand activations, and they’ve done it again with their pop-up tattoo studio in King’s Cross. 

Offering complimentary brand-themed tattoos and matchas for one day in London, Blank Street’s tattoo pop-up garnered plenty of buzz due to its bold and unique take on Summer brand activations. Blank Street never fails to build out their brand world, crafting immersive experiences for their consumers rather than simple, 1D campaigns. 

Pamela Anderson and Biolage 

@biolage

PAMELA ANDERSON knows the difference between bad BS and good BS*—and we’re proud to join her on this journey as she redefines beauty on her own terms. Welcome to the Biolage family as our first Global Ambassador.​ ​ *Biolage Science

♬ original sound – BIOLAGE

Biolage hair care has named Pamela Anderson as their new ambassador just in time for the Summer. 

Anderson has been in headlines across the world recently for her make-up-free red carpet appearances and authentic take on self-love and beauty. The partnership is the biggest for Biolage in three decades, as part of L’Oréal’s relaunch of the brand. 

Biolage champions sustainability, self-care, and clean formulas, making it the perfect choice for Anderson. 

Haus Labs and Sephora 

@hauslabs

From June 1 – June 30, $1 USD from every Haus Labs product purchased at @sephora will be donated to Born This Way Foundation’s initiatives for LGBTQIA+ communities @Born This Way Foundation is a nonprofit organization co-founded by Lady Gaga and her mother Cynthia Germanotta that supports youth mental health

♬ original sound – Haus Labs by Lady Gaga

In support of Pride month and part of their Summer brand activations, Sephora has released a new campaign with Haus Labs by Lady Gaga and Born This Way foundation. 

The ‘We Belong to Something Beautiful’ campaign spotlights beauty, belonging, and mental health, with Gaga emphasising a vision of beauty rooted in community, inclusivity, and kindness. The film also advertises ‘Classes for Confidence’, a program that seeks to build community over storytelling and beauty. 

A long-time supporter of the LGBTQIA+ community, this campaign perfectly reflects who Gaga is as a person. It also aligns with Sephora’s ethos, which has always promoted confidence and inclusivity. 

Selena Gomez and Oreo 

@oreo

Selena’s got a question, now we need some answers 🤨

♬ Double Trouble (Sped Up) – Swimming Paul

Horchata-inspired Oreos? Sign us up! 

Selena Gomez is the latest celebrity to team up with Oreo to create a new flavour of the famous cookie. The cinnamon and cream flavour is a limited edition, and hails from Gomez’s lifelong obsession with the snack. 

Supported by some truly beautiful campaign images, this Summer activation is a match made in heaven. A true Oreo fan, Gomez was the perfect celebrity for Oreos to team up with. 

Nike and A’Ja Wilson 

@nike

Aura in every detail. Hearing @A’ja Wilson tell us how the A’One came to life has us ready to lace ’em up ASAP. Dropping May 6 in Nike Stores and Nike.com.

♬ original sound – Nike

“…built to motivate the next generation to go big” is all you need to know about Nike and A’Ja Wilson’s latest collab. 

Nike teamed up with WNBA superstar A’Ja Wilson to release her very own footwear and apparel collection, all supported by a majorly inspiring campaign shot by none other than Malia Obama. 

Focusing on the community support that encourages Wilson to keep on pushing, this Summer activation hits hard. Deeply inspirational and a total girl-power moment, we just can’t get enough! 

Rubicon ‘Big Flavour Behaviour’

@rubicondrinksuk

Nailed it. First time. That’s some Big Flavour Behaviour. #bigflavourbehaviour #rubicon #rubiconpassion

♬ original sound – rubicondrinksuk

Rubicon is taking a walk on the wild side with their latest Summer brand activations.

The tasty drink is inviting everyone to embrace “big flavour behaviour” in a multi-channel release, playing hard into that Summer energy we all know and love. With hilariously colourful campaign images, this campaign is hard not to notice! 

Playful and snappy, Rubicon hit the nail on the head with this Summer activation, and we can’t wait to see more. 

Black Sheep Matcha 2.0

@black_sheep_coffee

Apparently, no one’s immune to a matcha obsession 👀 #matcha #matchalatte #blueberrymatcha #strawberrymatcha #peachmatcha #launch #bew #newin #bikers #girlies #matchagirlies #summer #latte #barista #student #blacksheep #blacksheepcoffee #fyp #foryoupage #foryou #viral #trending

♬ Material Girl – Madonna

Who said only the girlies can enjoy matcha? 

When Black Sheep decided to release a new Summer matcha range, they knew they had to make a splash. The most popular drink of the moment, making your matcha stand out amongst the crowd, is no small feat. That’s how they decided on Matcha 2.0, the antithesis to everything you thought you knew about matcha! 

In their latest campaign, Black Sheep invites everyone to enjoy ‘Matcha 2.0’, the drink for everyone. Featuring new Summer flavours and a bold vibe, this campaign is the perfect example of Summer brand activations—fun, silly, and authentic.

More of this, please!

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