The Best Environmental Influencers to Follow Ahead Of Global Recycling Day 2024

Feb 29, 2024

Influencer News

The Best Environmental Influencers to Follow Ahead Of Global Recycling Day 2024

Promoting zero waste on social media is essential in today’s digital age, where online platforms serve as powerful tools for spreading awareness and driving change.

By leveraging the vast reach of social media, individuals and organisations can educate, inspire, and persuade others to adopt sustainable practices that reduce waste and minimise environmental impact.

Zero waste lifestyle influencers play a big role in amplifying this message of zero waste living, using their platforms to spark meaningful conversations about sustainability. In essence, promoting zero waste on social media is not just about raising awareness; it’s about harnessing the power of social media to work towards a more sustainable future for our planet.

With this in mind, read on to discover the top 15 zero waste influencers across TikTok and Instagram who are using their platforms to advocate zero waste and a more sustainable lifestyle.


  1. Romy London @romylondonuk

Vegan recipe creator, food photographer and cookbook author Romy is known for her vegan comfort-food recipes. Her feed is filled with mouth-watering recipes which are designed for anyone, from life-long vegans to those who just fancy vegan food.

zero waste influencers: RomyLondonUK

  1. Madeleine Olivia @madeleineolivia

Like many zero waste influencers, creator Madeleine documents her sustainable lifestyle and home renovations over on her Instagram. She is your go-to for vegan recipes and is an advocate for low-waste meals; she regularly shares her top tips for cooking more sustainably.

Madeleine Olivia

  1. Maya Leinbach @fitgreenmind

With the aim of supporting people to do good for themselves, Maya began her brand in 2019. The team of zero waste influencers can be found speaking at conferences and trade shows, and they’ve worked with brands like TiNDLE Foods and etepetete. 

zero waste influencers: fitgreenmind

  1. Immy Lucas ‍@sustainably_vegan

Immy is a plant-based chef whose goal is to inspire people to live more sustainably. Her food diaries are all dedicated to exploring the stories behind where the ingredients come from and the power of plant-based meals, which has culminated in the launch of the Low Impact Movement. This is an environmental movement which promotes a minimal impact, low waste lifestyle, which many zero waste influencers follow.

  1. Kate Bamber @my_plastic_free_home

Kate started her Instagram account to share her practical tips and tricks to living a more sustainable lifestyle, regardless of how much time you have to spare. Since then, she has opened her own shop called The Natural Living Shop, which acts as a space for people to access 100% tried and true products that are truly sustainable, built to last and recommended by zero waste influencers across the globe.


  1. Jhánneu Roberts @jhanneu

Jhanneu has been featured in the Top 100 Creative in Environmental Impact this year by Create & Cultivate. She’s a sustainability expert, content creator and speaker who is one of many zero waste influencers with the goal to empower her communities across Instagram and YouTube to live more mindfully. She’s partnered with sustainable cleaning products brand Grove Collaboration as well as Volvo and Truist Bank.

  1. Sedona Christie @sedonachristina

On her YouTube, Christie documents her passion for sustainability tips and minimalism, working with brands like Sony, Bearaby and Sendle. Her content perfectly combines her love for wellbeing and the outdoors with her philosophy which states, in her words: “Trying to be a good human to our ecosystems and communities, and stay groovy in the process.”

  1. Nicole Whittle ‍@veganbeautygirl

Nicole is an award-winning beauty influencer. She is one of many zero waste influencers who

have a loyal community of followers on TikTok and Instagram, who trust the recommendations on affordable yet ethical vegan beauty products. On her podcast, she invites guests to talk about their sustainable living tips, targeting Gen Z and sharing tips for living a more sustainable lifestyle. 


easy swaps to stick with beyond veganuary ✅ if u don’t think you’re ready to be a full time vegan just yet, here are some part time habits you can keep – trust me, the little things add up! side note, i just love how many of my (non vegan) family and friends now have vegan butter in their fridge – it means there’s always a bit of toast for me if i want it and that makes all the difference

♬ Funny Song – Funny Song Studio & Sounds Reel

  1. Max La Manna‍ @maxlamanna

Over on his TikTok, Max shares low-waste recipes for those looking to make sustainably-minded, easy to follow dishes. He has racked up over 1 billion views and he’s also partnered with many big name brands like Birra Moretti, Waitrose and Sainsbury’s to name a few.


Welcome to a new series where I make recipes with ingredients that are often thrown away ? #foodwaste #vegan #veganrecipes #plantbasedrecipes #youcancookthis

♬ original sound – Max La Manna

  1. Alexis Nikole @alexisnikole

Alexis’ TikTok is dedicated to her foraging tips where she shares her knowledge on all her safe-to-eat plant finds. From wild asparagus to enoki mushrooms, Alexis shares with others how to forage safely, what to avoid and where to start. Her account is a prime example of some of the niche zero waste influencers out there!


LOL @ my nonsense description of the taste ?? ?

♬ original sound – Alexis Nikole

  1. Franziska @ecofran

On the topic of niche zero waste influencers, check out Eco Fran’s TikTok page! She recycles glass and bottles which would have otherwise been turned into landfill, and then uses this for coastal restoration projects. Her content shows that living sustainably can take many forms, as well as inspiring others to recycle more.


I am so honored to be a part of the coalition making Mardi Gras more sustainable ?? This season of fun and partying and joy is soooo often filled with unnecessary trash and limited recycling options. I am eternally grateful to Grounds Krewe for their leadership in making Mardi Gras sustainable. I’m proud to report that this year our coalition recycled: ?4,288 lbs of Glass ♻️154,263 Aluminum Cans ?8,300 plastic bottles ?12,729 lbs of throws/beads I can’t wait to make this even bigger and better in year 3!!! ??

♬ original sound – FRANZISKA ♻️

  1. Emma Jane @emmajanegeisler

Emma offers advice on sustainable living; from making the switch to sustainability, to implementing more mindful practices into your daily routine. On her TikTok page, you’ll find information on composting, sustainable habits and more. 


♬ Island In The Sun – Weezer

  1. Shelby @shelbizleee

Shelby runs her YouTube channel Shelbizlee where she shares her passion for sustainability. Her mission is to create a community where the average person can feel like they’re able to make a difference and make living sustainably less daunting. She discusses popular topics such as zero-waste, minimalism and even dumpster diving, and breaks it down step-by-step.

  1. Robin Greenfield @robin.greenfield

Self-described adventurer, humanitarian and content producer Robin documents his experience living off the grid, sharing tips on urban gardening and sustainable living. He lives in Florida in a house which he built zero-waste, with 99% repurposed materials!

  1. Ed Winters @earthlinged

Vegan educator, public speaker and content creator Ed activists for animals’ rights, zero-waste and equality on his page. He has launched The Disclosure Podcast, where he interviews vegans and non-vegans to get different perspectives on the subject.


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Ella Proctor

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