Wimbledon 2025: Brands Serving Courtside Content

Where the grass is green and the players serve more than aces, once a year, SW19 turns into the most prestigious postcode in all of England. And somewhere between Centre Court and Court 18, history quietly unfolds, again.

Since 1877, the Wimbledon championships have managed to keep tradition alive without getting stuck in it. Tennis is serious and still rooted in etiquette. This year’s promo “Quiet Please” further exemplifies this. And yet, year after year, it finds new ways to show up in culture and on your feed.

With the Wimbledon 2025 tournament on in full swing, we’re taking a look at the brands that have read the moment just right, leaning into Wimbledon’s heritage while speaking to a newer, more online audience.

So, here’s our top picks of Wimbledon 2025 campaigns worth watching.

Ralph Lauren’s Reign

@ralphlauren

An enduring legacy of sport and sophistication continues. #RalphLauren is proud to serve as the Official Outfitter of The Championships, @wimbledon. #PoloRalphLauren #PoloRLStyle #RLTennis #Wimbledon #Wimbledon2025

♬ original sound – Ralph Lauren

At Wimbledon, where every detail is steeped in tradition, from the manicured grass to the silence before a serve, and Ralph Lauren fits into that world rather seamlessly. Since 2006, the brand’s been serving preppy courtside perfection, with tailored polos, crisp pleats, and the kind of navy blazers that say “I could officiate this match and host a garden party after.” When you think of Ralph Lauren, you think sophisticated elegance, and the brand’s presence at Wimbledon has become a familiar part of the tournament’s atmosphere. 

The brand has brought a clean, classy and distinctly British-American aesthetic to the courts, dressing umpires, line judges, and ball kids in tailored pieces that nod to both sport and tradition. In 2025, the partnership continues to evolve with a fresh collection that feels understated yet elevated. It’s a subtle reminder that Wimbledon is as much about timeless presentation as it is about performance.

Jelly Cat Takeover

@jellycat

Bunny power on the court! 🎾 🎾 #jellycat #tennis #jellycatcollection

♬ original sound – Jellycat

Jelly cat did what they do best, be absolutely adorable. Their simple yet effective animation of stuffed animals bobbing their head left to right, a classic ode to sport, complete with the chair empire, the disappointment expressed by players upon losing a point, and everything in between. A similar concept was fronted by Polo Ralph Lauren, mixing animation with elegance.

@ralphlauren

Game, set, match. Elegant courtside #RalphLauren style meets the thrill of an animated @wimbledon match, reimagined by @Andrea Love. #RLTennis #Wimbledon #Wimbledon2025

♬ original sound – Ralph Lauren

Nike Tennis

Nike has a firm grip on Wimbledon this year, both on the court and in the wardrobe department. The 2025 London Collection sticks to the all-white rulebook but adds subtle details that make it clear who’s setting the pace, both in performance and style. 

Pleats are sharper, collars are crisper, and there’s a quiet confidence in every look. With several title favourites signed to the swoosh, the brand doesn’t need to overplay its presence. The clothes speak just loud enough, even in a tournament where silence is part of the soundtrack.

Stella Artois’ Dressed to Impress

The iconic Stella Artois strikes again, and this time in all-white, true Wimbledon style. Out with a limited edition sleek white can, the alcohol brand knows how to stand on business. The campaign was endorsed by Maria Sharapova and David Beckham, making it all the more iconic.

The Retail Wars: Battle of the Sandwich

@lianajadee

Ever since seeing the viral M&S strawberry sandwich I just had to try one… or at least a make shift one seen as it’s sold out everywhere 😂

♬ original sound – Liana Jade

Both M&S and Subway have release a strawberries and cream inspired sandwich/sub and the jury’s hung. While M&S’s red diamond strawberry sando is inspired by the Japanese fluffy milk bread ones, Subway is giving away strawberries & cream subs for one-day only at five select locations. 

We’ve already seen people scour their local M&S with taste test videos flooding socials. Quite a few mixed reactions, with some users intrigued by the forbidden sweet sandwich filling, while others simply not understanding the hype or vision. 

Wimbledon’s Henman Hill Goes to NYC

Wimbledon shipped 1,000 square feet of grass across the Atlantic and built a hill in the middle of New York, because if fans can’t come to SW19, why not bring SW19 to Brooklyn Bridge? It’s part picnic, part pop-up, part very British flex. There are deck chairs, strawberries and cream, and just enough Wimbledon polish to make it feel like Centre Court isn’t 3,000 miles away. It’s tennis, but make it urban summer soft launch.

Scrolling into a New Era of Tennis

Wimbledon is making careful moves to stay visible in a world where attention is fragmented and habits are shifting fast. Younger audiences are coming to sport through new entry points such as streaming, gaming, short-form content, and the tournament is beginning to reflect that. The on making the sport accessible and not hyper-restrictive. A similar mission as Formula 1. Making the experience available in places it hasn’t traditionally lived and markets it hasn’t previously served. 

Earlier this year, the sport’s official global Instagram page featured trending sounds from India, in a bid to engage with a Gen Z Indian audience. These changes might seem understated compared to what Formula One has done with Drive to Survive, turning the motorsport into cultural capital , but they speak to a long-term strategy. One that sees digital platforms, global reach, and cultural presence as part of the ecosystem.