Millions of people across the globe rely on social media, especially in the face of the pandemic. Since the start of 2020, there has been a rapid increase in user activity on social media. TikTok is an app that is taking the world by storm as it is the fastest-growing social media app with over 1 billion users. There has been a lot of hype surrounding the video-sharing app, with its easy-to-use features, special effects, and filters being enjoyed by almost everyone, everywhere.
TikTok is considered one of the best video-sharing apps and has quickly become the most popular app among the Gen Z population. With over 50% of its users being under the age of 34, many youths dominate the app by showcasing their talents and creativity. The platform’s creators are known for inventing trending dance videos and other types of hashtag challenges which often go viral and create a buzz within the TikTok community.
Here is what you need to know about the fastest-growing social media app.
What is TikTok?
What is TikTok? If you don’t have a TikTok account or are new to the app, you might be wondering what all the fuss is about. One of the appeals of the app is that it is straightforward to use and navigate. Its primary function is to share videos to the app, with all videos having a maximum time capacity of one minute. There are no restrictions as to the type of content that TikTok users can create, which is why it is known for including a wide variety of topics and niches. The endless amount of content that is available on TikTok may sound overwhelming, but it is actually quite the opposite. The site’s For You Page is dedicated to displaying content that is tailored to each individual user, which is achieved through creating an algorithm of videos that are related to the types of videos that each user likes, comments and interacts with.
Why is TikTok so Popular?
The surge in popularity of TikTok has many people wondering why it is so high in demand. Along with the For You Page, TikTok has editing features that are unique to the site, which encourages its users to experiment with their creativity and innovation. The site offers special effects, filters, and voice-overs that motivate users to think outside the box and always try something new when editing their videos.
The app also boasts different ways for users to interact with each other. There are options for users to incorporate other users’ videos into their own by using the Duet feature. This means that a user can build on a different user’s video by simultaneously playing both videos side by side. For example, a Duet is typically used for musicians to sing a duet together, or for a user to react to the original user’s video. There is also the possibility to Stitch a video, which allows users to reinterpret another user’s content. For example, Stitch is commonly used to build on a story or idea of the original user’s video.
Essentially, TikTok’s different attributes are addictive and exciting for its users, especially seeing as its content is customised for each user’s gratification.
What is the Most Liked Video on TikTok?
Image sourced from Vox
It is not uncommon for a TikTok video to go viral, especially seeing as the app is filled with users who are exposed to content that they genuinely enjoy. TikTok videos are also always on a loop, which means that once a video ends, it starts playing again from the beginning. The TikTok video with the most likes belongs to Bella Poarch, who has a whopping 573.4M views and 46.6M likes. The video shows Bella lip-syncing to a popular TikTok sound whilst using the Face Zoom effect. Although it is the most-liked video on the platform, the video’s comment section is filled with criticism from users around the world who aren’t happy with the fact that Bella has received fame for creating a simple video. However, that hasn’t stopped Bella from being one of the most-followed TikTok stars with 56.4M followers.
How Brands Are Using TikTok ?
TikTok is an app that has the ability to bring worldwide exposure to any video. Using the right hashtags and posting at the right times could be enough for a video to go viral. This is ideal for small businesses that are looking to gain exposure and generate a buzz around their products and services. Although TikTok may appear to only appeal to a younger demographic, it is actually the perfect platform for businesses. More and more brands are recognizing the different ways in which they can benefit from TikTok. Whether it is collaborating with TikTok influencers or creating their own hashtags, brands are much more likely to increase their following and get users talking about their products simply through interacting with other brands and users within their niche.
Although TikTok is easily the most popular app for youths for its different trends and challenges, its unique features also attract a wider audience. Anyone from entrepreneurs to small business owners is profiting from the app’s niche communities. It will be exciting to see whether TikTok will remain prevalent among social media apps in years to come.