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Weekly Non-Negotiables: July 27th
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Weekly Non-Negotiables: July 27th

Industry Trends
Written By: Annette
Lead Editor
Annette
Lead Editor
Annette is the lead editor at Socially Powerful, where she manages and runs the dynamic editorial team. Annette has years of experience in the influencer marketing industry, she stays ahead of trends through daily research and writing, covering a wide variety of topics related to influencer marketing and agencies.
Reviewed By: Avanii
Lead Editor
Avanii
Lead Editor
Avanii is a driving force behind the editorial team at Socially Powerful, as an editorial lead she has extensive experience in the influencer marketing industry and is still actively involved in research, writing, exploring a diverse range of topics centered around influencer marketing and marketing agencies.
Edited By: Editorial Staff
Editor
Editorial Staff
Editor
The editorial team at Socially Powerful is a group of passionate and skilled professionals that produce insightful, engaging, and high-quality content every day. The team is experienced and commited to stay ahead of the curve in the influencer marketing industry.
Published Date: July 27th, 2025
Last Updated: July 28th, 2025
19 min read

Each week, we’re committed to sharing our social media recommendations with you. Whether it’s a binge-worthy TV show, something that’ll soundtrack your day, or a page-turner we can’t put down, we’ve got the good stuff to guide you through your week.

Let us put you on!

To Eat: Bubala 

@melissawilmss

One of the hardest tables to secure but WOW. Bubala, Soho 🍽️ #londonrestaurants #londonfoodie #londonhotspots #bubalasoho #londonfood

♬ original sound – ur mom <3

If you crave fresh food that is absolutely packed with flavour, Bubala is the place for you. Their plates are piled high with deeply seasoned veggies, lip-smacking dips, and moreish sauces. Try their Spicy Margarita for the perfect pairing. 

Recommended by: Josie

To Smell: Aqua Allegoria Forte

@theartofnika

My summer scent @Guerlain 😍 GUERLAIN Aqua Allegoria Florabloom Forte Eau de Parfum So fruity floral tart its incredible!im not gatekeeping 🥰 #guerlain #perfumetiktok #summerscent @Nika xoxo @Nika xoxo @Nika xoxo

♬ cry sza slowed reverb edit – ourfeelings🪐

Inspired by the fresh scents of nature, the Aqua Allegoria Forte collection by Guerlain is a true dream come true. Featuring scents inspired by roses, yuzu, basil, and more, these fragrances are bouquets in a bottle. 

Recommended by: Jovana 

To Read: When McKinsey Comes to Town 

@beccsbrunson

#greenscreen economics and politics isnt boring when you actually look into it, however it is infuriating. I know I’m going to be mad when i read this book #mckinseyandcompany #middleclass #politics #economy #boringgirlbex #bookrecommendations

♬ original sound – beccsbrunson

Named a New York Times and Times book of the year 2022, When McKinsey Comes to Town is one of the most memorable books of the last decade. A scathing exposé of one of the world’s most powerful (and detrimental) companies in the world, this is a must-read. 

Recommended by: Caroline

To Watch: Superman

@guywithamoviecamera

I just started a new internship at The Daily Planet, meet some of my coworkers!! #superman

♬ original sound – reece

Superhero movies are officially back. After a decade of gritty, somewhat overly dramatic Marvel movies, the new Superman is deeply refreshing. A true return to form, James Gunn’s comic book-esque Man of Steel is worth watching. 

Recommended by: Annie

To Listen: Virgin

@bbcradio1

♬ original sound – BBC Radio 1

Fresh off of her seven-year relationship ending, Lorde’s Virgin is an album for anyone who’s ever lain awake worrying about their place in the world. The album explores themes of gender identity, the female experience, love, friendship, and so much more. 

Recommended by: Annie J

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE, and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful

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