Niche of the Week: Technology Influencers

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.

Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.

Using a highly-receptive, prompt-based search engine, ARIA is able to filter out eligible influencers from a database of over 200+ million profiles according to the tiniest of details. From female micro-influencers in engineering to non-binary influencers in sustainable fashion, ARIA caters to the needs of every marketer, brand, and passer by.

To champion its capabilities, we’ve put ARIA to the test in a new series called ‘Niche of the Week’. Each week we’ll test ARIA’s prompt-based search engine by inputting detailed prompts into the search bar and exploring the results, proving ARIA’s influencer discovery power.

This week, we asked ARIA to find us 15 technology influencers on Instagram and YouTube who specialise in smart home technology and LoT devices. For influencers who consistently create content around smart home setups, device integrations, and home automation solutions and who create detailed product reviews, and tutorials on optimizing smart home ecosystems along with review on general consumer tech products.

In today’s fast-paced digital age, the tech industry is booming like never before, and with it the rise of technology influencers has taken centre stage. These savvy tech enthusiasts have become the go-to gurus for all things gadget-related. As consumer electronics weave their way into our daily lives, more and more people—especially those new to the tech world—are purchasing these innovative products.

But with new gadgets come new challenges, and that’s where technology influencers shine. They provide essential guidance on setup, installation, and customisation, making them indispensable resources. Whether you’re figuring out the latest smartphone features or setting up a smart home device, these influencers break down the complexities, making high-tech products more accessible and enjoyable for everyone.

The Top 15 Technology Influencers Leading Consumer Electronics

1. @markellisreviews

Mark is a UK-based tech influencer known for honest, relatable tech reviews and advice. He reviews a range of gadgets, including laptops, smartphones, and headphones, focusing on real experiences rather than specs. He also has a tech brand with 95K YouTube subscribers and a 100K monthly audience. 

2. @chigztechreviews

Chigz is a tech content creator with a background in IT consultancy and web programming. He runs multiple YouTube and social media channels, including Chigz Tech Reviews, where he shares tutorials and reviews on unconventional tech products. His focus sets him apart from other technology influencers as he focuses on non-mainstream tech which offers a refreshing alternative to typical tech content, attracting a wide audience.

3. @haylsworld

Hayleigh is a UK-based tech YouTuber with over 1.3M subscribers and 100M views on her channel. Her content covers tech tips, hidden features, gadget reviews, how-to’s, apps, and more. Hayls’ informative and accessible videos help viewers maximise their everyday tech, which makes her one of the top technology influencers on YouTube.

4. @everythingsmarthome

Lewis, creator of Everything Smart Home, is a UK-based YouTuber specialising in Smart Home and Home Automation. He offers detailed reviews, DIY projects, guides on smart home gadgets and security cameras to help people automate their homes easily. Passionate about making Smart Homes accessible, Lewis shares his knowledge to inspire informed purchasing decisions, earning him a spot on this list of top technology influencers.

5. @techtesseract

Tech Tesseract, run by couple Josh and Brittany, is a YouTube channel dedicated to tech. Since 2016, they have featured vlogs and reviews focusing on gaming PCs, tutorials, and the latest gadgets. Their enthusiasm and expertise make their channel a hub for tech enthusiasts and valuable for brands targeting a tech-savvy audience.

6. @paulhibbert

Paul is a journalist and home automation enthusiast known for his popular YouTube channel. Specialising in smart home tech, Paul’s reviews and tutorials stand out for their honesty and humour, offering a unique and engaging perspective that resonates with a wide audience. He inspires his viewers and offers support and advice for those who need help with their own smart home setups.

7. @oliur

Oliur is a Dubai-based designer and creator sharing videos on high end tech, design, lifestyle and home improvements. His YouTube channel covers visual design, media production, and e-commerce, offering informative and inspiring content. With a loyal following, Oliur is a valuable influencer for brands seeking design advice and investment expertise in luxe tech, lifestyle, and design collaborations.

8. @mrwhosetheboss

Arun Maini, known as mrwhosetheboss, is a top UK creator renowned for his detailed tech content. With 2.5M YouTube subscribers and 2M Instagram following, he shares tech reviews, advice, and personal testimonials. Arun’s honest, straightforward style has attracted collaborations with brands like Nokia Mobile and Huawei, making him a favourite among tech enthusiasts and one of the top consumer electronics influencers on Instagram.

9. @olivur.morris

Tech enthusiast and content creator Oliver has over 48K Instagram followers. With nearly a decade of graphic design experience, he provides a unique blend of in-depth data analysis, product reviews, set-ups along with stunning visuals on his page. His expertise in data and technology, coupled with his creative skills, make him one of the top technology influencers.

10. @highoctane0

Carl is a technology and gadget influencer specialising in gaming content. With 96.5K Instagram followers, he captures the attention of his audience through content which offers entertaining and insightful reviews on various tech gadgets, inspiring his audience to actively engage and interact with his posts.

11. @zoneoftech

Well-known YouTube channel zoneoftech, led by tech expert Daniel, specialises in detailed reviews and unboxing videos of a range of tech gadgets. Daniel provides genuine and reliable information to assist viewers in making informed decisions about their tech purchases. His popular series, “FINAL Leak & Rumours,” covers the latest news on upcoming devices.

12. @thetechchap

Tom Honeyands, AKA The Tech Chap, is a prominent technology influencer. His channel features diverse content including tech news, reviews, tutorials, unboxings, and buying guides. Tom interacts with his audience through sponsored competitions and giveaways by leading brands in the tech world which sets him apart from other technology influencers.

13. @whatgear

Troy Ramtohul is a UK-based YouTube technology influencer celebrated for his engaging and informative videos spanning smartphones, audio tech, gaming, and beyond. He provides thorough reviews, unboxings, podcasts, and more.

14. @scorpiotech

Tech influencer Benjamin has over 11M views and 35K subscribers on his YouTube. Specialising in unboxings, reviews, gaming content, and tech podcasts, he emphasises quality and honesty. Top technology influencers like Benjamin offer viewers reliable and genuine product opinions.

15. @matttalktech

Matt is a well-known YouTuber specialising in informative reviews, comparisons, and guides for Apple devices. He keeps his audience updated on the latest news, software, hardware accessories, and devices compatible with Apple products. Beyond Apple, Matt also provides comparisons with other tech giants like Android, Samsung, Microsoft, Huawei, OnePlus, and Xiaomi.

FAQs

Who is the most followed technology influencer on Instagram?

Marques Brownlee AKA @MKBHD is the most followed tech influencer on Instagram. He is widely recognised for his thorough tech reviews and has amassed over 4.8M followers on the platform.