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Weekly Non-Negotiables: 20th April

Apr 20, 2025

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Weekly Non-Negotiables: 20th April

Each week, we’re committed to sharing our social media recommendations with you. Whether it’s a binge-worthy TV show, something that’ll soundtrack your day, or a page-turner we can’t put down, we’ve got the good stuff to guide you through your week, let us put you on!

TO WATCH: The Residence

What happens when a member of the White House staff is suddenly found dead during a crucial state dinner? Chaos, that’s what!  And who better to bring the chaos than Crazy Eyes herself, Uzo Aduba. This joyful murder mystery is eight hours of pure escapism, as we sit back (with our popcorn, of course) and watch detective Cordelia Cupp try to put the puzzle pieces together.

Filled with enough twists and turns to make you dizzy, The Residence is the latest Netflix drama causing waves online. 

social media recommendations: The Residence

Recommended by: Avanii

TO LISTEN: Charli XCX

Following her iconic Coachella performance (but let’s be honest, everything she does is iconic) last weekend, we’d be a little weirded out if you weren’t blasting Charli XCX everywhere you go lately!

Whether you stick to the classics like “I Don’t Care”, or go more modern with “Everything is Romantic”, there’s a little bit of Charli for everyone.

Watch on TikTok

Recommended by: Olivia

TO READ: ‘From the Saie Office’ by Saie

How do you make a relatively high-brow beauty brand feel accessible and authentic to consumers? By launching a Substack account, of course! If you’re still blissfully-unaware of what Substack can do for your brand, look to Saie as a shining example.

From the Saie Office is full of trending product reviews, behind-the-scenes snippets, and general thoughts and feelings from those who inhabit the Saie HQ in New York City. You’ll even stumble upon small glimpses into the Founder’s life too! A more laid back look at the minds behind the massively popular beauty brand, we can get enough!

social media recommendations: From the Saie Office

Recommended by: Shannon

TO EAT: Cheese and Marmite pizza

Crazy concoction or delicious genius?

This one’s sure to ruffle some feathers, but trust Josie, there’s something about this strange mix that just makes sense. Whether you’re a Marmite lover or hater, labels simply don’t exist over here. The salty tang of Marmite mixed with creamy, gooey cheese? Don’t knock it til you try it!

cheese and Marmite pizza

Recommended by: Josie

TO SMELL: Sol de Janeiro – Cheriosa 62

Nothing screams summer more than Sol de Janeiro.

By no means a new scent on the scene, Sol De Janeiro’s Cheriosa 62 has held our hearts for years now. Soft, warm, and sweet, without being sickly, this is the perfect perfume for those of you ready for a Summer spent sunbathing by the beach and eating caramel ice cream. Fantastic, give us 14 of them!

Watch on TikTok

Recommended by: Annie

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful

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Shannon Maher

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