The Top Skin Care Brands To Follow For National Skin Care Awareness Month 2024

Skin care brands have become one of the most popular creators on social media in recent years. 

Younger consumers, especially Gen-Z, have well and truly established their love of the skin care world, with brands such as CeraVe becoming cult classics seemingly overnight. As such, the majority of modern skin care brands out there have followed suit, stumbling onto social media in the hopes of building up their own viral followings. 

However, with the sheer number of skin care brands on social media, which are worth following and which are simply not worth the time? 

Read on to find out more. 

THE TOP SKIN CARE BRANDS  

StarFace 

Known for their market-disrup

ting star shaped pimple patches, StarFace have maintained their popularity over the years. 

With a hyper-focus on Gen Z that is perfectly achieved through their bold colours, fun marketing, and young tone of voice, StarFace has kept TikTok users enraptured for years. The brand is all about making skin care fun, and taking the shame out of common skin issues such as pimples. Starface invites all of us to embrace our skin, no matter what it looks like, and show off our stars rather than hiding them. 

Ordinary 

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Initially climbing to fame via their ingredient-first approach, The Ordinary has completely rewritten the skincare market. 

Self-described as a brand that champions “sensibly priced, science-proven skincare”, The Ordinary exploded onto TikTok with its highly effective, simple products that don’t lean on scents or design. Each product is clearly labelled with its ingredients, allowing consumers to take a scientific approach to their skincare. The Ordinary encourages its users to understand the science behind the products they use, championing healthier skin for all. 

Bubble

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Claiming to provide “new-school skincare in an old-school skincare world” Bubble is a brand hell bent on helping tennagers and young consumers have healthy, beautiful skin. 

The brand was created in an effort to address what it saw as a major gap in the market for products made for youthful skin. With their colourful packaging, social first approach, and dermatologist back skincare line, Bubble has quickly become a favourite amongst users on TikTok. 

With a confidence first, science backed, vegan brand ethos, Bubble is one of the most popular, accessible skin care brands on TikTok. 

Fenty 

Rihanna is no stranger to showing the beauty industry how it should be doing things. When Fenty burst onto the scene with its inclusive advertising and products that cater to a diverse range of consumers, users went wild. 

Fenty Skin continues this mission, creating products that care for a range of skin types and problems, rather than that “perfect” skin brands have traditionally shown. With innovative packaging that focuses on sustainability, inclusive influencer partnerships, and a range of products perfectly crafted for whatever your skin struggles with, it is no wonder that Fenty Skin is one of the most beloved skin care brands online. 

CeraVe 

The first skin care brand to truly focus on including dermatologists in their brand creation, CeraVe has long been a favourite amongst skin care brands enthusiasts. 

Promoted by consumers and dermatologists alike, CeraVe has a simple approach to skincare; simple ingredients that hydrate skin, with none of the added extras. Their social media presence is indicative of this, with their educational focus and consumer driven narrative. Yet, the brand is not all serious science. Their recent Michael Cera Super Bowl Campaign blew audiences away with its humour and tongue in cheek nature. 

For a brand that never fails to put your skin first, be sure to check out CeraVe. 

Nivea

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A firm favourite long before TikTok trends existed, Nivea has quickly become a favourite amongst online skin care brands. 

Their moisturiser, in particular, has gained them particular modern relevance, bringing in a whole new generation of avid fans who love its simple formula and hefty hydration. Unlike many other skincare brands on social media, Nivea tends to steer clear of trends or overly humorous content. Instead, they let their products speak for themselves, with personal, stripped back videos showing how influencers use their catalogue. 

Simple

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Known for their stripped back, simple (mind the pun) formulas, Simple is quickly becoming one of the most popular skin care brands on social media. 

Their approach to social media is, again, simple. Beautiful, natural videos that champion the amazing effects of their products and centre the positive opinions of real consumers. Never ones to shy away from the real world, Simple shows off a diverse range of consumers, never failing to be inclusive. The brand is fantastic for those of you with ultra-sensitive skin; short ingredient lists that prioritise soothing your skin, not stripping it. 

Drunk Elephant

Possibly the most well-known skin care brand on TikTok, Drunk Elephant rose to fame during the pandemic due to its colourful packaging and social first approach. 

A true social media native, Drunk Elephant takes a careful approach to product design. After extensive research, the brand established six ingredients that they believe are at the root of all skin care issues. As such, they have committed to banning these ingredients from their products, instead focusing on formulas that protect and restore your skin’s natural, healthy glow. Their gorgeous packaging is simply the cherry on top. 

Glow Recipe

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Glow Recipe has found a true niche in the skin care industry; fruit. 

This fruit obsessed, clinically effective skin care brand relies on the natural benefits of fruit to spearhead its products. Focusing on providing its consumers with glowing, healthy skin, Glow Recipe has a wide range of formulas fit for every skin struggle. 

Their products may look too aesthetic to be truly effective, but if their millions of followers are anything to go by, Glow Recipe is one of the best skin care brands on the market. 

The INKEY List

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The INKEY List is all about being clear. Clear ingredients, clear packaging, and clear skin. 

One of the many ingredient-first skin care brands out on the market, the INKEY List was one of the premier companies to truly lean into this niche. With ingredient lists that are short and simple to understand, the INKEY List focuses on transformative skin care, catering to consumers with advanced skin troubles. 

The brand has an educative edge, building routines for different skin issues to ensure their consumers are tackling their skin issues effectively at every turn. 

Sol de Janeiro

If you have spent any time on this internet this year then you know about Sol de Janeiro. 

With a special focus on hydration, scents, and sun cream, Sol de Janeiro has defined skin care brands on social media in 2024. Their legendary body sprays have garnered millions of views from their loyal consumers. With a focus on self-love and summer vibes, Sol de Janeiro is set on bringing sun inspired skincare to the world all year round. 

TikTok has many viral brands, but Sol de Janeiro has truly stood the test of time. 

Kiehl’s

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When Kiehl’s first came onto the scene, its science-backed formulas were truly industry-defining. 

Whilst plenty of brands have now followed suit, Kiehl’s was truly the first of its kind. Its keen focus on personalisation, and ensuring each consumer understood their skin’s individual needs, was a rarity. Nowadays, they are continuing their legacy with products that focus on ingredients over aesthetics, and a channel that aims to educate consumers as much as possible. 

Kiehl’s has maintained their domination over the skincare industry for decades, making them a must follow. 

Kylie Skin 

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A dark horse amidst the overflowing number of skin care brands on social media, Kylie Skin is the skin care division of Kylie Cosmetics. 

Started by social media expert Kylie Jenner, Kylie Skin is that perfect blend of aesthetics and effective products that social media users simply go crazy for. Their lip butters and under-eye creams are standouts, with consumers clamouring to get their hands on these hot products every release day. 

CosRX

Their current following may be small, but CosRX is quickly on their way up. 

With recent collaborations featuring mega-influencers such as Dr Adel, CosRX are gaining a large following and fast. CosRX is all about unusual ingredients you might not find anywhere else, such as snail mucin. The products may sound a bit out there, but from their steadily growing consumer base it is clear that they are effective. 

For a skin care brand that isn’t just repeating what everyone is doing, be sure to check out CosRX. 

Caudalie

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Way back in 1995, Caudalie decided to do something that had never been done before; invest in the power of grapes. 

Leaning on long standing traditions from their family vineyard, the Caudalie creators decided to take their love of grapes one step further. More than 30 years down the line and Caudalie has an expansive, dedicated fan club. 

Never ones to shy away from switching things up, Caudalie is always at the forefront of innovation when it comes to skin care brands. 

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