Niche of the Week: Minimalism Influencers

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.

Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.

Using a highly-receptive, prompt-based search engine, ARIA is able to filter out eligible influencers from a database of over 200+ million profiles according to the tiniest of details. From female micro-influencers in engineering to non-binary influencers in sustainable fashion, ARIA caters to the needs of every marketer, brand, and passer by.

To champion its capabilities, we’ve put ARIA to the test in a new series called ‘Niche of the Week’. Each week we’ll test ARIA’s prompt-based search engine by inputting detailed prompts into the search bar and exploring the results, proving ARIA’s influencer discovery power.

This week, we asked ARIA to: identify influencers who specialise in minimalist and intentional living, who regularly create content centred on DIY, minimalist home décor, and sustainable living.

The presence of minimalism influencers and home improvement influencers is on the rise, as creators across various backgrounds leverage platforms like Instagram and Pinterest to visually showcase their distinctive home décor styles. These minimalism influencers exemplify how simplicity, functionality, and sustainability can harmoniously shape modern home living.

Let’s take a look at the minimalism influencers prompting our journey towards intentional living.

THE TOP MINIMALISM INFLUENCERS TO FOLLOW ON INSTAGRAM AND PINTEREST

Kelly @houseatnumber30, 44.5k 

Minimalism influencers such as Kelly use their platform to document the process of creating an aesthetic home whilst having limited funds. Kelly shares her love for DIY, crafting and upcycling, proving that everything can still be done, even on a tight budget. She encourages her followers to get involved in upcycling, find bits on eBay and Facebook Marketplace and refurbish themselves. 

Carmen @garlic.and.co, 56K

Spanish content creator Carmen, among the array of minimalism influencers, specialises in intentional living through minimalist décor and sustainability. She focuses on keeping her feed aesthetic, displaying the functional and serene living space, achieved by renovating on a budget. Her page shows followers that materials can be recycled, proving that renovating on a budget is possible!

Franzi, @aye.aye.diy, 8.7K

Franzi inspires a new approach to home living by promoting simplicity, creativity, and sustainability. She shares DIY projects and tips for decluttering, using neutral tones, and creating multifunctional spaces. Her focus on upcycling and eco-friendly practices encourages followers to adopt a minimalist lifestyle that combines aesthetic simplicity with environmental consciousness.

Kala Klein, @kalakleindesigns, 15.2K

Kala Klein, another of the minimalism influencers, inspires a fresh approach to home living by promoting simplicity, functionality, and aesthetic harmony. She shares tips on decluttering techniques, minimalistic design, and sustainable practices to create serene and organised living space. Her focus on mindful consumption encourages followers to adopt a minimalist lifestyle that balances beauty and practicality while reducing environmental impact.

Chelsy Christina @chelsychristina, 43K 

Chelsy Christina’s Instagram is a rich source of inspiration for those looking to adopt a new approach to home living, centred around sustainability and the use of second-hand items. Predominantly using second-hand furniture and décor she teaches her followers that beautiful designs can coexist with a budget and being environmentally friendly, plus, it is fun!

Gemma Lomas-Jones @alizeslifestyle, 27K

Gemma’s profile stands out among minimalism influencers, presenting a fresh and inspiring approach to home living. Combining minimalistic, modern, and cosy aesthetics, she showcases serene spaces with natural elements like wood and plants, offers DIY project ideas, and reveals inviting interiors. Her content encourages followers to craft stylish, personalised homes that emphasise simplicity, comfort, and unique style preferences.

Lauren-Grace @gracieellehome, 44K 

Lauren-Grace inspires minimalist living by emphasising simplicity and decluttering by creating a serene and organised space. Promotes sustainability through the use of natural materials and mindful consumption, Lauren-Grace encourages quality over quantity. Her visually appealing content offers aesthetic inspiration, sharing practical tips on organising, repurposing items and creating a minimalist and functional home. 

Natalie Camila @nataliecamilay, 88.5K 

Natalie Camila inspires a new approach to home living through her minimalist influence as she advocates simplicity in home décor, focusing on minimalist furnishings and uncluttered spaces. Natalie shares practical tips for decluttering homes effectively, encouraging her followers to invest in high-quality, timeless pieces, focusing on quality over quantity. 

Farwa @TheHouseWithThePinkBed, 75.4K

Farwa, among notable minimalism influencers, inspires a fresh approach to home living by championing simplicity, functionality, and sustainability. She emphasises integrating minimalism into home décor while encouraging personal style, urging followers to create spaces aligned with their lifestyle choices. Farwa shares practical advice on effective home decluttering and advocates for investing in high-quality, sustainable furnishings to foster an eco-friendly living environment.

Sarah Magnier, @sarah_magnier, 45.9K

Sarah Magnier inspires a new approach to home living by promoting simplicity, functionality and sustainability. Using her platform she encourages DIY work, sustainability, clean aesthetics and mental well-being through practical tips, tutorials, and a supportive community, encouraging followers to create a clutter-free living space.

Denise Homestory, @denias_homestory, 72.8K

Denise Homestory, another of the minimalism influencers, ushers a modern approach to home living by advocating for simplicity, organisation and sustainable choices. Throughout her content she shares practical tips on decluttering, utilising neutral colour palettes, and incorporating multifunctional furniture to create serene and practical living spaces. Her focus on mindful consumption and eco-friendly practices encourages followers to create serene, aesthetically pleasing, and environmentally responsible living spaces. 

Deborah Stubbington, @bangonstyle, 80.4K

Deborah Stubbington inspires an alternative approach to home living by promoting simplicity, elegance, and practicality. She shares tips on decluttering, organising, and using neutral tones to create calm, stylish spaces. By highlighting the importance of quality over quantity and integrating sustainable practices, she encourages her followers to adopt a minimalist lifestyle that combines aesthetic appeal with functional design and environmental consciousness.

Vanessa, @mrs._homeweiss, 73K

Vanessa transforms home living by advocating for simplicity, organisation, and sustainability. She shares practical tips on decluttering, using neutral colour schemes, and integrating multifunctional furniture to create serene and functional spaces. Her emphasis on mindful consumption and eco-friendly practices encourages her followers to embrace a minimalist lifestyle that enhances both aesthetics and environmental responsibility.

Sarah Elizabeth Ray, @SarahElizabethRay, 4K

Sarah Elizabeth Ray on Pinterest, among influential minimalism influencers, inspires a minimalist approach to home living by promoting simplicity, organisation, and elegance. She shares practical tips on decluttering, using a neutral colour palette, and selecting versatile furniture to create clean and functional living spaces. Her focus on sustainable living and mindful consumption encourages her followers to adopt a minimalist lifestyle that combines aesthetic appeal and environmental responsibility.  

Miquelle, @houseof.kai, 14.8K

Miquelle, among prominent minimalism influencers, inspires a new approach to home living by advocating for simplicity, functionality, and tranquillity. She shares tips on decluttering, using a neutral colour palette, and incorporating sustainable materials to create a calm and organised living space. Her emphasis on mindful consumption and thoughtful design encourages followers to adopt a minimalist lifestyle that prioritises both aesthetics and environmental consciousness. 

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