PROCUREMENT

Influencer Sessions: Get To Know @rachelducker

Mar 28, 2024

Influencer News

Influencer Sessions: Get To Know @rachelducker

We caught up with the Director of Bounce Magazine, @rachelducker, to talk all things writing, working with brands, and women in business. If you’re looking for more insight into the world of a female entrepreneur in the print media industry, then keep reading!

We love the aesthetic of your Instagram Feed! How important is it to keep up the HD quality photos and engaging captions? Do they help draw in more curious followers?

I pride my content on being high-quality, in a growing industry I feel it is this that helps my feed to stand out.

Rachel's high-quality content

Tell us about your background and how you started to build your following. 

I run a lifestyle publication called Bounce Magazine, I started to do reviews through my editorial roles and popped them on my Instagram, I started to get a following, which grew further after I had my first child. 

Which platforms do you predominantly use? Which is your favourite for posting and which is your favourite for community engagement?

Instagram, as I love filmmaking and photography. 

What type of content do you create (video/static etc), and which type works best for your audience?

I create 50/50 of each but everything I post has to be authentic and from a real place, which is why I feel people can relate to me. 

Rachel on the importance of high-quality content

In your own words and experience, how would you define “influencer marketing”? 

I don’t like the word influencer, I think it is becoming overused, I feel I am more of a content creator, it involves a lot more behind the scenes.

Why do you think influencer marketing is so powerful today?

Word-of-mouth marketing has always been one of the most powerful forms of marketing, Influencer Marketing is very similar but it’s just reaching more people via an online source. 

Have you worked with brands before? How do you decide which brands to work with?

I work with brands on a daily basis, I only work with brands I would actually use – I decline brands that don’t reflect my lifestyle or fit my personality.

Rachel Ducker X RakHoneyUK

How do you think influencer marketing will change over the next 12 months?

I feel it will become more niche, brands will have to choose who they work with more carefully as there are so many of us now.

Do you use any software to help create and edit your content?

I use Final Cut Pro to edit my videos and Lightroom to edit my photos. I post in real time so don’t use publishing platforms. 

How do you balance your online and offline lives?

It’s tough but I only post on my grid two times a week to ensure I get a break in between, this helps me schedule projects. I post continuously on my stories to make up for the time in between. 

Rachel's offline life

Which influencers inspire you?

I prefer influencers who take the time to compose high-end and consistent content. I’m not into celeb culture, but prefer the more authentic real-life accounts. 

Where would you like to take your career as an influencer?

I am happy to keep organically growing, I love the fantastic opportunities that my family and I get to be involved in. If I can continue to enrich my children’s lives by giving them fun experiences then that is good enough for me. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@ Socially Powerful

Author

author image

Ella Proctor

latest posts

Social And Influencer Marketing News + Insights

post image

Apr 22, 2024

Influencer News

Has Coachella Lost its Sparkle? A Deep Dive into Coachella’s Downfall 

Read more
post image

Apr 18, 2024

Industry Trends

Spilling The Tea on The Spill App Success 

Read more
post image

Apr 16, 2024

News Article

ARIA Is Rewriting The Script For The Future Of AI And Influencer Marketing

Read more
post image

Apr 16, 2024

Social Commerce

Becoming a Billion Dollar Company: How Flip Rewrote the Success of Social Commerce Platforms  

Read more
post image

Apr 15, 2024

Uncategorized

Your Flight With TikTok Airlines is Boarding: Destination Everywhere

Read more
post image
post icon

Apr 15, 2024

Influencer Marketing Agency

What Do Influencer Marketing Agencies Do?

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon