Fragrance Influencers Redefining The Beauty Industry

Fragrance is having a major moment. Scratch that, it’s owning the beauty industry, all thanks to the unstoppable force of #FragranceTok. The fragrance industry has progressed from samples in magazines to immersive storytelling, fueled by fragrance influencers. 

From perfume playlists to scent wardrobes, these influencers are serving sensory with a side of storytelling, dominating socials, spotlighting everything from cult favourites, indie darlings, and hidden gems, right at your fingertips. 

As a result of this boom, beauty brands went all out in 2024, introducing buildable perfume collections, body mists, oils, hair perfumes, body butters, and all things fragrance to quench the growing demand.  

So, let’s meet the scent-savvy influencers part of the fragrance multiverse.

15 Fragrance Influencers Changing the Landscape of Beauty

Teddy Haugen  61.6k  

@teddy.haugen

Let’s see how Bleu de Chanel Parfum stacks up against the original! @ChanelOfficial gifted me this bottle, and it was a lot of fun to properly wear test it for a while so I could compare it the original Bleu de Chanel EDT (which I love) The bottle was gifted to me with no strings attached, and all opinions are my own 😁 #bleudechanel #bleudechanelparfum #fragrancereview #fragrancetiktok #colognetiktok #cologne @chanel.beauty

♬ original sound – Teddy Haugen | Perfumer

Teddy is the chemist‑poet turning raw aromatics into stories you can smell. He’s peeling back the curtain, showing you how a fragrance batch variation goes down, unboxing niche gems, and even confessing batch secrets when brands spin the marketing machine. His scent Banane au Chocolat origin story, where banana‑covered daughter meets patchouli, might be the cutest “why this scent exists” tale ever. Over and above describing the scent, Teddy gives you an inside into the perfumer behind the bottle, further adding a layer to the story behind the scent. 

Jus De Rose 354.7k

@jusderose

Black opium perfume review @YSL Beauty #perfumetiktok #perfumetok #blackopium *gifted PR / no obligation to post or asked for

♬ Nice and Easy – Louis Adrien

She’s beauty, she’s grace, and she’s busy pairing her outfits with fragrances. An industry veteran with a decade under her belt, her reviews read like scented memoirs, rich, immersive, and refreshingly free of gatekeeping. Did you know YSL’s Black Opium was the first mainstream women’s perfume to include coffee notes? A note mostly found in men’s perfumes. Yeah, she’s got those scent trivia gems on lock. Her collection is so vast that she hosted a ticketed event where her viewers were able to purchase perfumes directly from the collection. A masterclass in community building. 

Emelia | Professor Perfume 403.6k

@professorperfume

matchy matchy 🙂‍↕️ #perfumetok #perfumetiktok #fragrancetok #fyp

♬ brazil – instrumental – no/vox & karaokey

Emelia O’Toole, aka Professor Perfume, is the bookish fragrance scholar bringing textbook notes to TikTok virality. She transformed her passion into a one‑woman empire, breaking down scents for the everyday consumer, jargon and fluff-free. With hundreds of bottles in her collection and a wink for whimsy, she makes every sniff feel like a metaphysical trip through memory lane. 

Olivia Olfactory  506k

@oliviaolfactory

I love these @AURA by Angelo 😛 #perfumetok #fragrancetok

♬ original sound – oliviaolfactory

With hundreds of scents in her collection, Olivia VanDerMillen is your fairy-godmother in fragrance form, full of wisdom, warmth, and curated recs that feel cherry-picked. She’s mastered the art of turning the scroll into an olfactory epiphany, taking you through everyday scents, niche finds, and full-collection reviews. Her videos exude this unshakeable sense that smelling good is the ultimate everyday flex.

Cammy Reviews 143.2k 

@cammyreviews

how to sample fragrances🤍 *it has come to my attention that the fragrantica owner is deeply problematic, so i wont be promoting it further. good alternatives are parfumo.com and basenotes.com!WEBSITES MENTIONED: luckyscent.com (dabbers only) twistedlily.com so-avant-garde.com scentsplit.com #Fragrancetiktok #fragrance #perfumetok #nichefragrance #fragrancesamples #nicheperfume #vanillaperfume #beauty #perfumerecommendations #fragrancetips #fragrancereview #fypp #foryou

♬ Peaceful Sincerity – Pemancing Biru

A ‘maven of sensory delights’, Cammy chops through her fragrance collection with razor-sharp breakdowns, price transparency, and relatable springboard questions: “Is this date‑night worthy or just for Zoom calls?” She feels like your gentle older sister, no subject matter too fancy, no note too niche. Pure, unfiltered fragrance entertainment.

Leah Kateb 4.9M

@leah.kateb

One of my absolute favorite fragrances is going on sale and I have to tell you about it! This woody vanilla scent is so delicious and I always get compliments wearing! Head to @Ulta Beauty to get 30% off ANY size of @philosophy’s fresh cream warm cashmere starting Nov 24th through Cyber Monday. #lovephilosophy #blackfriday #cybermonday

♬ original sound – leah.kateb

While Leah is not your typical fragrance influencer, the Love Island finalist and ‘people’s princess’ is known for her perfume collection. She’ll often show these off in her vlogs, selling out a perfume instantly. Her collection ranges from uber luxurious ones to more affordable Amazon finds.

Bosnov Fragrances 515.9k  

@bosnovfragrances

Lattafa Opulent Dubai is SENSATIONAL! #fyp #bosnov #fragrances

♬ original sound – bosnovfragrances

If you’re looking for your next fragrance with a side of personality, then this one is for you. His content is engaging and unbiased. His signature brain rot style mixed with actual fragrance expertise makes him a breath of fresh air among fragrance influencers.

Mona Kattan, Founder of KAYALI

@monakattan

It’s all about the little things! 🥰💕 Introducing our 5ml mini dabbers of everyone’s fav gourmand juices; Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81 as part of our Yum Mini Duo set – Perfect for a lil’ dab on the go! 💚✨ Available on January 6th, online and in select stores at @sephora US and @SephoraCanada! 🩷 #monakattan #kayali #tiktoksalon

♬ original sound – Mona Monica Kattan🧸

Mona Kattan aka the powerhouse behind KAYALI and co-founder of Huda Beauty, might not label herself a ‘fragrance influencer,’ but her scent cred is undeniable. Through KAYALI, she’s whipped up a perfume frenzy, quickly turning heads (and noses) with addictive blends like Oudgasm, Pistachio Gelato, and Eden Juicy Apple. She brings a playful, unapologetic luxury to fragrance, where Middle Eastern opulence meets TikTok-approved freshness. And with each perfume designed for layering, she’s practically inviting fans to craft their own scent stories, bottle by bottle.

Persolaise 28.2k subscribers 

Persolaise, aka an award-winning perfume expert, crafts reviews that read more like literary love letters than listicles. His in-depth YouTube videos unpack the fragrance’s history, followed by a personal memory, and scent chemistry that lingers longer than the eau itself. He treats perfume as storytelling, complete with plot, tension, and that satisfying resolution when dry‑down hits just right. 

Elise Loves Smells 64.4k

@eliselovessmells

My thoughts on the @cammyreviews x @Ministry of Scent sample set!! (Gifted) This is such a great idea, thank you for sending it over! Mentioned: @Oneday Parfum Taipei @Brandt London Fog Clue Perfumery Warm Bulb @Régime des Fleurs Tears @LVNEA Ghost Pine #ministryofscent #nicheperfume #fraghead #indieperfume #perfumetok #perfumerecommendations

♬ Soulful Shadows – Chihua

Elise’s descriptions feel like you’re scrolling through a high-end magazine. Her reviews are no fluff and to the point when reviewing discovery sets with multiple scents. She tells it like it is, while going into detail about scents she cares for, making her a reviewer worth trusting. 

Invisible Stories 68.5k

@invisiblestories

Replying to @Smeeg consider caring about other people’s time, passion and labour #fragrances #perfumetiktok #dupes #chatgpt

♬ original sound – YT: theinvisiblestories

If scents were cinema, Invisible Stories is the director of these fragrance reviews, where every note unfolds like a character arc. She not only describes the fragrance with precision but also attributes it to a personality type. Whether it’s sunlight through cedar or rainy-city asphalt, her narration wraps around your senses and makes scrolling feel like an A24 production.

Man for Himself  127k

@manforhimself

👃🏼 You guys keep me on my toes! These are the fragrances men in London are wearing. #Fragrance #MensFragrance #Perfume #tiktokfragrance #fragrancetiktok #LeLabo @LE LABO Fragrances #Chanel @ChanelOfficial @carnerbarcelonaperfumes #Carner #ManForHimself #StreetScents

♬ Nimbus – BLVKSHP

A suave but laid-back connoisseur, Man for Himself makes high‑end fragrance feel like a weekend ritual. He’s the mentor who sidesteps pomp, offering well-tailored fresh-every-day picks alongside underground finds. His vox pop style videos give viewers a glimpse of what fragrances men are wearing. His edutaining videos are perfect for men looking for new grooming hacks and products. 

Wonky Nose Smells 12.5k

@wonkynosesmells

Strongest fragrance EVER! #perfume #perfumetiktok #perfumes #perfumetok #perfumereview #fragrance #fragrances #fragrancetiktok #fragrancearmy #fragrancetok #fragrancereview #naomigoodsir #strongperfume #beastmode

♬ original sound – Wonky Nose Smells

With a name like Wonky Nose Smells, you know you’re in for something off‑grid. This creator blends quirky with clinical: delivering playful takes (“what if your perfume was a cartoon dog?”) and surprisingly savvy critiques of ingredient trends. 

Kates Beauty Station 111k 

Kate’s YouTube channel feels like an expensive storefront, with a fragrance for every occasion. With layering combo suggestions, summer scents to affordable scents, she’s got something for everyone. 

HydrationCEO 268k

@hydrationceo

It’s like a reward 🥇 #fragrance #perfume #perfumetiktok #dreamsicle #gourmond #orangeperfume

♬ Devotion – Lance Savali

Hydration CEO might be your go-to for glowing skin, but don’t sleep on her scent game. Her fragrance TikToks are a goldmine of juicy, mood-matching recs, sweet-but-clean vanillas, dreamy tropical blends, and summer spritzes. Whether she’s layering Sol de Janeiro mists or raving about underrated gems that last all day, Rachel’s picks are fresh, fun, and totally scroll-stopping.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful