PROCUREMENT
Famous TikTokers to Follow in 2023
Talk to us

Famous TikTokers to Follow in 2023

Influencer
Written By: Avanii
Lead Editor
Avanii
Lead Editor
Avanii Thakur is a social media and influencer marketing writer at Socially Powerful with a Master’s in Marketing and Brand Management. She combines academic training with experience in personal relations, influencer marketing campaigns, and editorial thought leadership to write content that cuts through the digital noise. Avanii develops trend-driven blogs, case studies, playbooks, and thought leadership pieces at Socially Powerful across industries like beauty, fashion, gaming, FMCG, and tech.
Reviewed By: Majid
Founder/CEO
Majid
Founder/CEO
Majid Bahi is a professional editor and content reviewer, who is known for his subject matter expertise in social and influencer marketing. He earned a Doctorate (EngD) in Bioelectronics from the University of Southampton, an academic achievement that equipped him with strong analytical and data-driven skills. At Socially Powerful, Majid serves as both Global CEO and an editor/reviewer, ensuring that the agency’s published insights meet the highest standards of quality
Edited By: James
Founder/Industry Expert
James
Founder/Industry Expert
James Hacking is a globally recognized influencer marketing expert, entrepreneur, content creator, and the founder of Socially Powerful, a leading social-first marketing agency. He is an influencer marketing industry expert who has a creative background as a content creator with nearly two decades of marketing and business experience.
Published Date: March 30th, 2021
Last Updated: February 03rd, 2026
6 min read

TikTok is the video-sharing app that is taking the world by storm, so it is no surprise that it is currently the most downloaded app on Apple iOS. With over 2 billion downloads, people everywhere are flocking to TikTok to see what all the fuss is about. Although Gen Z are primary users of TikTok, many brands have recognised the app’s marketing potential and are collaborating with TikTok influencers from all over the world. 

As TikTok is the fastest-growing social media app, it can be tricky to know who the most popular TikTokers are. Let’s take a look at the most famous TikTokers on the platform.

Top 5 most famous TikTokers

1. Charli D’amelio

@charlidameliodc @dariushickman_♬ stream twerk it by busta rhymes and nicki minaj – roman reloaded

TikTok followers: 111.5M

At just 16 years old, Charli D’amelio is the most followed person on TikTok. She first began uploading videos to TikTok in 2019 and has skyrocketed to fame since then. Her content mainly consists of dancing to trending songs on the app as well as participating in dance challenges. Before embarking on her TikTok career, Charli had already been a competitive dancer for over 10 years. 

Her new-found fame has come with endless opportunities for the American teenager — she even has her own docuseries, The D’amelio Show, lined up for 2021. Charli has also been cast as a voice actor in the 2019 film StarDog and TurboCat, and has also endeavoured into creating her own makeup line and nail polish collection. These are just a few examples of how the app has opened many doors for the most famous person on TikTok.

2. Addison Rae

@addisonre♬ lock it – .

TikTok followers: 78.8M 

20-year-old Addison Rae is one of the most followed on TikTok. She quickly rose to fame on the app in 2019, just months after posting her first video. Within a few months, Addison received over 1 million followers on the app. Much like Charli D’amelio, Addison is best known for uploading dance videos to trending songs and taking part in dance challenges. The famous TikToker is also a member of the TikTok group, Hype House. This collaborative account features a number of famous TikTokers who promote each other’s platforms. 

Addison has ventured into making podcasts on Spotify, Mama Knows Best, with her mother, which detail their personal lives and careers. She has also launched her own cosmetics line, Item Beauty. She has also collaborated with a number of top brands including American Eagle, Reebok and Hollister.

3. Bella Poarch

@bellapoarchSum wrong with mah ice ??♬ ohh we VIBINNN – Katriina ???

TikTok followers: 60.4M

Bella Poarch is a Filipina social media personality based in Hawaii. The famous TikToker is best known for creating lip-sync videos to popular songs on the app. She often pulls cute and funny faces during her videos whilst using the Zoom effect. Her simple yet alluring TikTok videos have gained so much popularity on the site that millions of users have imitated her most famous videos. The most-liked video on TikTok in fact belongs to Bella, where she is seen lip-syncing to a trending TikTok song. 

Since her rise to fame, Bella has collaborated with various social media influencers and celebrities such as James Charles and Tyga. She has received worldwide attention for her endearing nature and is also known for having several tattoos.

4. Zach King

@zachkingThey rejected my application to Hogwarts but I still found a way to be a wizard. ?##illusion ##magic ##harrypotter♬ Zach Kings Magic Broomstick – Zach King

TikTok followers: 58.1M 

Zach King is a filmmaker and internet personality based in America. He is no stranger to social media, as he was popular on YouTube and Vine before making his first TikTok video in 2016. He is best known for his creativity, making TikTok videos that are filled with illusions and great editing. Zach’s most-viewed video shows him riding a broomstick, which is then revealed to be a mind-blowing illusion using a mirror. 

Zach has been partnered with a number of commercial brands such as Chipotle.

5. Spencer Polanco Knight

@spencerxThis will always blow my mind ???♬ original sound – Spencer X

TikTok followers: 52.2M 

Spencer Polanco Knight is a famous TikToker and talented beatboxer. He is one of the most famous TikTokers today. Spencer is known for creating comedic beatboxing videos which often feature other popular TikTokers. The award winning beatboxer has shared the stage with the likes of Kendrick Lamar and Doug E. Fresh. He has performed for top commercial brands such as Coca Cola, Pepsi and Vans. 

Work With Us
About the Author
Avanii
Social Media and Influencer Marketing Writer
Avanii Thakur is a social media and influencer marketing writer at Socially Powerful with a Master’s in Marketing and Brand Management. She combines academic training with experience in personal relations, influencer marketing campaigns, and editorial thought leadership to write content that cuts through the digital noise. Avanii develops trend-driven blogs, case studies, playbooks, and thought leadership pieces at Socially Powerful across industries like beauty, fashion, gaming, FMCG, and tech.
Read More
logo name
logo name
logo name
logo name
logo name
logo name
logo name
logo name
logo name
projects
Check out some of our related case studies
card image
logo image
case study

30M

IMPRESSIONS

15%

UPLIFT IN SALES

17M

REACH

card image
logo image
case study

70M+

IMPRESSIONS

500+

COLLABORATIONS

SOLD OUT

PRODUCT LINES

card image
logo image
case study

486%

FOLLOWERS

28M

MENTIONS

13M

VIEWS

card image
logo image
case study

35M

VIEWS

3M

ENGAGEMENTS

50+

CREATORS

card image
logo image
case study

32M

VIEWS

+400K

NEW FOLLOWERS

2M

LIKES

latest posts
Social And Influencer Marketing News Related Posts
post image
post icon

Jan 31, 2026

Influencer Marketing Agency

Top 11 Benefits of Hiring an Influencer Marketing Agency
Read more
post image
post icon

Jan 31, 2026

Influencer

Mega Influencers: Definition, Characteristics, Benefits and How to Find Them
Read more
post image
post icon

Jan 31, 2026

Influencer Marketing Agency

What Are The Types of Influencer Marketing Agencies?
Read more
post image
post icon

Jan 31, 2026

Influencer Marketing Agency

What Do Influencer Marketing Agencies Do?
Read more
post image
post icon

Jan 31, 2026

Influencer Marketing

Reddit Influencer Marketing: Strategy, Benefits, Examples, and How to Find the Right Influencers
Read more
post image
post icon

Jan 31, 2026

Influencer Marketing

Threads Influencer Marketing: Strategy, Trend, and How to Identify the Right Influencers
Read more
VIEW ALL BLOG POSTS chevron icon
Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon