A Month in Fashion: June 2023

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! 

June Fashion Spotlight: New Tech

Google launches new AR try-on  

Google has announced new AI-powered ad campaign options, and a new form of AR Try-On, also powered by AI, that will provide more accurate visualisations of how clothing looks on you, based on your body type. The new try-on feature can show users how clothing will drape, fold, stretch, and form wrinkles and shadows in a diverse range of real models in a variety of poses.

June Fashion Spotlight: New Trends

Barbiecore

It’s Barbie, Barbie, Barbie in the fashion world. With less than a month until the much-anticipated Barbie movie, Barbiecore has taken over the internet. Everything is pink and dopamine dressing. We’ve already seen a few Barbie collabs in the works, but we anticipate tons more.

@the.navarose

as a member of barbiecore, it would be wrong if i didnt do this trend ? #barbiemovie #barbiecore #outfits #barbiethemovie

♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie

June Fashion Spotlight: New Collaborations

Boohoo x Barbie

We did say Barbie has taken over the internet… Boohoo has jumped on the Barbie bandwagon, and announced a collaboration launching today! By downloading the app, customers could sign up for an exclusive 12 hours of early access to the collection, before it opens up to the general public in the evening.

June Fashion Spotlight: Content

ASOS: Fits for Summer

ASOS has pushed hard on the summer outfit content. Using influencers to create outfits for different summer occasions (including beach days, date nights, bottomless brunches etc), content showed a variety of outfits and was posted to the influencers’ own channels and ASOS’, before being boosted and shown as In-Feed ads.

@asos

850+ of the BIGGEST brands. In one place!?! We do make shopping easy for ya, don’t we?

♬ Promoted Music – asos

@asos

850+ of the BIGGEST brands. In one place!?! We do make shopping easy for ya, don’t we?

♬ Promoted Music – asos

eBay: Packed Full of Pre-Loved

As part of its deal with Love Island, eBay has been promoting its Packed Full of Pre-Loved campaign on TikTok, using islanders and In-Feed Ads. Products similar to those worn in the video have been linked in the TikTok, and users can tap the product to be taken through to the eBay website to make a purchase.

Crocs: 90s inspo 

Leaning into the current 90s trend, Crocs used influencers to style 90s inspiration outfits. Using some of the most popular styles on TikTok, and fun Jibbitz, content was posted on the platform as In-Feed ads.

@Crocs

Free Shipping on all orders

♬ Promoted Music – Crocs

Superdry: Summer Ready

Superdry has been helping users find their perfect summer fits with influencer videos showing off the latest releases. Videos were posted to influencer channels, and also to Superdry’s channel. Videos were shown to audiences as In-Feed ads, with clickable product links where users could make a purchase of the product shown in the video.

@superdry

Any occasion this summer, we got you ? #Superdry #SummerFashion #OutfitInspo

♬ original sound – Johnny Sibilly

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@ Socially Powerful