A Month in Fashion: June 2023
Jun 28, 2023
Industry Trends
Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!
June Fashion Spotlight: New Tech
Google launches new AR try-on
Google has announced new AI-powered ad campaign options, and a new form of AR Try-On, also powered by AI, that will provide more accurate visualisations of how clothing looks on you, based on your body type. The new try-on feature can show users how clothing will drape, fold, stretch, and form wrinkles and shadows in a diverse range of real models in a variety of poses.
June Fashion Spotlight: New Trends
Barbiecore
It’s Barbie, Barbie, Barbie in the fashion world. With less than a month until the much-anticipated Barbie movie, Barbiecore has taken over the internet. Everything is pink and dopamine dressing. We’ve already seen a few Barbie collabs in the works, but we anticipate tons more.
@the.navarose as a member of barbiecore, it would be wrong if i didnt do this trend ? #barbiemovie #barbiecore #outfits #barbiethemovie
♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie
June Fashion Spotlight: New Collaborations
Boohoo x Barbie
We did say Barbie has taken over the internet… Boohoo has jumped on the Barbie bandwagon, and announced a collaboration launching today! By downloading the app, customers could sign up for an exclusive 12 hours of early access to the collection, before it opens up to the general public in the evening.
June Fashion Spotlight: Content
ASOS: Fits for Summer
ASOS has pushed hard on the summer outfit content. Using influencers to create outfits for different summer occasions (including beach days, date nights, bottomless brunches etc), content showed a variety of outfits and was posted to the influencers’ own channels and ASOS’, before being boosted and shown as In-Feed ads.
@asos 850+ of the BIGGEST brands. In one place!?! We do make shopping easy for ya, don’t we?
@asos 850+ of the BIGGEST brands. In one place!?! We do make shopping easy for ya, don’t we?
eBay: Packed Full of Pre-Loved
As part of its deal with Love Island, eBay has been promoting its Packed Full of Pre-Loved campaign on TikTok, using islanders and In-Feed Ads. Products similar to those worn in the video have been linked in the TikTok, and users can tap the product to be taken through to the eBay website to make a purchase.
Crocs: 90s inspo
Leaning into the current 90s trend, Crocs used influencers to style 90s inspiration outfits. Using some of the most popular styles on TikTok, and fun Jibbitz, content was posted on the platform as In-Feed ads.
@Crocs Free Shipping on all orders
Superdry: Summer Ready
Superdry has been helping users find their perfect summer fits with influencer videos showing off the latest releases. Videos were posted to influencer channels, and also to Superdry’s channel. Videos were shown to audiences as In-Feed ads, with clickable product links where users could make a purchase of the product shown in the video.
@superdry Any occasion this summer, we got you ? #Superdry #SummerFashion #OutfitInspo
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